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Introduction
Businesses are continually forced to adapt and evolve, whether it be through the types of
interactions and experiences they offer or the level of personalization they provide to each
customer. Digital experiences are being reinvented, businesses are ingesting and needing to
make sense of more data, and more and more buyer decision making is done in real-time.
That is why having a platform that is easy to integrate with and is highly extensible is
paramount in today's world. This document will walk through various scenarios where a
business will want to integrate or extend the PROS Platform.
Why Integrate
Back-office systems of record and front office systems of engagement have long operated in
their own discrete worlds and technology ecosystems. Back-office systems are focused on
truth and accuracy at the expense of speed and versatility. Front office systems are focused
on real-time interactions and customizable experiences but never own truly master data. To
facilitate modern day commerce experiences, businesses need to blend authoritative data
around their customers, products, and transactions with the speed and rich user experiences
that front office applications are known for.
The PROS Platform sits perfectly between these front- and back-office applications. It ingests
master data, transforms it for the purposes of powering individualized buying experiences,
and does so with industry-leading performance and usability. Increasingly the definition of
those experiences is changing, access to data means businesses are analyzing more data, and
the number of channels businesses are selling through is increasing by the day. That means
that the PROS Platform must easily ingest new data, connect into your existing technology
ecosystem and business processes, and quickly transform seller and buyer user experiences.
