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Designing an Effective Price Segmentation Model

You know that "one price fits all" is about as good as "one size fits all", but calling on a “price exception process” for every price request won’t work either. If you’re ready to enable your teams to work smarter by leveraging pricing-focused segmentation, listen to this session for key tips on designing a model that will help you to provide market-rational pricing that makes sense for your business and your go-to-market strategy.

About the Speaker: Justin Silver, PhD is a Senior Data Scientist at PROS. He specializes in the development and implementation of machine learning systems and processes that enable businesses to achieve pricing and sales excellence. His contributions to PROS solutions have helped customers achieve substantial ROI improvement through a scientific approach to commerce. He has a PhD in statistics from Rice University.

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