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5 Ways to Align Sales With B2B Digital Commerce

Driven by the need to transform the business and improve customer satisfaction, B2B organizations are launching digital commerce to complement the existing go-to-market channels.

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A great digital commerce strategy is more important than ever to drive sales growth and improve customer satisfaction.

And there’s one important step that should happen early on.

New research from Gartner®, 5 Ways to Align Sales With B2B Digital Commerce, recommends digital commerce leaders work with sales leaders to develop a sales alignment strategy before launching digital commerce.

Read the report to learn:

  • Ways to deploy digital commerce to engage sales
  • Best practices to communicate your strategy
  • How to tweak compensation plans for further alignment

Gartner, 5 Ways to Align Sales With B2B Digital Commerce, Sandy Shen, 3 February 2022
Gartner is a registered trademark of Gartner, Inc. and/or its affiliates in the U.S. and internationally and is used herein with permission. All rights reserved

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