{"version":"1.0","provider_name":"PROS Resources Center","provider_url":"https:\/\/pros.com\/learn","author_name":"PROS Inc.","author_url":"https:\/\/pros.com\/learn\/author\/12349pwpadmin\/","title":"Driving Value and Maximizing Your Technology Investment | AI-powered airline retailing and offer management platform","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"dYPTLLHbuB\"><a href=\"https:\/\/pros.com\/learn\/outperform-2024\/driving-value-maximizing-your-technology-investment\/\">Driving Value and Maximizing Your Technology Investment<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/pros.com\/learn\/outperform-2024\/driving-value-maximizing-your-technology-investment\/embed\/#?secret=dYPTLLHbuB\" width=\"600\" height=\"338\" title=\"&#8220;Driving Value and Maximizing Your Technology Investment&#8221; &#8212; PROS Resources Center\" data-secret=\"dYPTLLHbuB\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script>\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/pros.com\/learn\/wp-includes\/js\/wp-embed.min.js\n<\/script>\n","thumbnail_url":"https:\/\/pros.com\/learn\/wp-content\/uploads\/2025\/06\/Uberflip_Driving_Value_and_Maximizing_Your_Technology_Investment_hcakxh.jpg","thumbnail_width":870,"thumbnail_height":473,"description":"Demand is back but airlines are scarce on revenue management, IT and industry talent, juggling to refine operations and optimize networks. Making teams efficient, while getting the most ROI from your investment has never been more critical. This session discusses how two PROS customers, Etihad Airways and Avianca, have worked with the PROS Airline Services [&hellip;]"}