{"id":3262,"date":"2024-08-08T12:59:18","date_gmt":"2024-08-08T12:59:18","guid":{"rendered":"https:\/\/pros.com\/learn\/case-studies-testimonials\/air-europa-boosts-group-sales-strategy-pros-gso-solution\/"},"modified":"2025-06-05T13:58:10","modified_gmt":"2025-06-05T13:58:10","slug":"air-europa-boosts-group-sales-strategy-pros-gso-solution","status":"publish","type":"post","link":"https:\/\/pros.com\/learn\/case-studies-testimonials\/air-europa-boosts-group-sales-strategy-pros-gso-solution\/","title":{"rendered":"Air Europa Boosts Group Sales Strategy with PROS GSO Solution"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div><p>\n<script src=\"https:\/\/fast.wistia.com\/embed\/medias\/f2kachwlk5.jsonp\" async=\"\"><\/script><br \/>\n<script src=\"https:\/\/fast.wistia.com\/assets\/external\/E-v1.js\" async=\"\"><\/script>\n<\/p>\n<div class=\"wistia_responsive_padding\" style=\"padding: 56.25% 0 0 0; position: relative;\">\n<div class=\"wistia_responsive_wrapper\" style=\"height: 100%; left: 0; position: absolute; top: 0; width: 100%;\">\n<div class=\"wistia_embed wistia_async_f2kachwlk5 seo=true videoFoam=true\" style=\"height: 100%; position: relative; width: 100%;\">\n<div class=\"wistia_swatch\" style=\"height: 100%; left: 0; opacity: 0; overflow: hidden; position: absolute; top: 0; transition: opacity 200ms; width: 100%;\"><img decoding=\"async\" src=\"https:\/\/pros.com\/learn\/wp-content\/uploads\/2025\/06\/swatch-18\" style=\"filter: blur(5px); height: 100%; object-fit: contain; width: 100%;\" alt=\"\" aria-hidden=\"true\" onload=\"this.parentNode.style.opacity=1;\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>In this video Alicia Ju&aacute;rez, Groups Manager at Air Europa, shares how the airline improved their group sales strategy with the help of <a href=\"https:\/\/pros.com\/products\/airline-group-sales-software\/\" target=\"_blank\" rel=\"noopener\">PROS Group Sales Optimizer (GSO) solution<\/a>, successfully handling multiple agency policies and dynamically pricing group offers.&nbsp;<\/p>\n<p><strong>Full Transcript<\/strong><\/p>\n<\/p>\n<p><strong>Alicia Ju&aacute;rez:<\/strong>My name is Alicia Juarez. I&#8217;m the Groups manager in Air Europa.<\/p>\n<p><strong>Question:<\/strong> What major challenges is PROS Group Sales Optimizer (GSO) solution helping you address? <\/p>\n<p><strong>Alicia Ju&aacute;rez:<\/strong> I think the major challenge as GSO are the multiple policies that it has that permits to customize the group&#8217;s commercialization. You can define more in detail, all the policies, for example, by point of sale, travel agency or wherever. And also, the pricing is very accurate to give the better offer to the group.<\/p>\n<p><strong>Question:<\/strong> How is PROS GSO helping Air Europa&rsquo;s sales strategy?<\/p>\n<p><strong>Alicia Ju&aacute;rez:<\/strong> Before implementing the solution, we had all the processes manually, so we have improved with GSO. We see the benefit with the policies because we can redirect the sales of groups, for example, giving better conditions for travel alliances with a good materialization rate. <\/p>\n<p><strong>Question:<\/strong> What is behind the successful partnership of RROS and Air Europa?<\/p>\n<p><strong>Alicia Ju&aacute;rez:<\/strong> I think the success with PROS is because we in Air Europa, we are working with RTDP since some years ago, so we thought that implement a solution with the same supplier, it could be easier to have a successful result.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Air Europa modernizes their Groups management sales systems with PROS Group Sales Optimizer (GSO) solution.<\/p>\n","protected":false},"author":1,"featured_media":3261,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[14],"tags":[60,102,46,99,170,171,101],"class_list":["post-3262","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies-testimonials","tag-industry-airlines","tag-label-customer-testimonial","tag-language-english","tag-product-airline-group-sales","tag-topic-airline-sales-optimization","tag-type-customer-success-stories","tag-type-customer-testimonial","post-type-blogs"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Air Europa Boosts Group Sales Strategy with PROS GSO Solution | AI-powered airline retailing and offer management platform<\/title>\n<meta name=\"description\" content=\"Air Europa modernizes their Groups management sales systems with PROS Group Sales Optimizer (GSO) solution.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/pros.com\/learn\/case-studies-testimonials\/air-europa-boosts-group-sales-strategy-pros-gso-solution\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Air Europa Boosts Group Sales Strategy with PROS GSO Solution | AI-powered airline retailing and offer management platform\" \/>\n<meta property=\"og:description\" content=\"Air Europa modernizes their Groups management sales systems with PROS Group Sales Optimizer (GSO) solution.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/pros.com\/learn\/case-studies-testimonials\/air-europa-boosts-group-sales-strategy-pros-gso-solution\/\" \/>\n<meta property=\"og:site_name\" content=\"PROS Resources Center\" 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