{"id":3275,"date":"2024-06-26T13:50:31","date_gmt":"2024-06-26T13:50:31","guid":{"rendered":"https:\/\/pros.com\/learn\/case-studies-testimonials\/airbaltic-driving-revenue-improving-the-customer-digital-experience-pros\/"},"modified":"2026-02-09T19:25:19","modified_gmt":"2026-02-09T19:25:19","slug":"airbaltic-driving-revenue-improving-the-customer-digital-experience-pros","status":"publish","type":"post","link":"https:\/\/pros.com\/learn\/case-studies-testimonials\/airbaltic-driving-revenue-improving-the-customer-digital-experience-pros\/","title":{"rendered":"airBaltic: Driving Revenue and Improving the Customer Digital Experience with PROS"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div><p>\n<script src=\"https:\/\/fast.wistia.com\/embed\/medias\/8dy35bnwjy.jsonp\" async=\"\"><\/script><br \/>\n<script src=\"https:\/\/fast.wistia.com\/assets\/external\/E-v1.js\" async=\"\"><\/script>\n<\/p>\n<div class=\"wistia_responsive_padding\" style=\"padding: 56.25% 0 0 0; position: relative;\">\n<div class=\"wistia_responsive_wrapper\" style=\"height: 100%; left: 0; position: absolute; top: 0; width: 100%;\">\n<div class=\"wistia_embed wistia_async_8dy35bnwjy seo=true videoFoam=true\" style=\"height: 100%; position: relative; width: 100%;\">\n<div class=\"wistia_swatch\" style=\"height: 100%; left: 0; opacity: 0; overflow: hidden; position: absolute; top: 0; transition: opacity 200ms; width: 100%;\"><img decoding=\"async\" src=\"https:\/\/pros.com\/learn\/wp-content\/uploads\/2025\/06\/swatch-22\" style=\"filter: blur(5px); height: 100%; object-fit: contain; width: 100%;\" alt=\"\" aria-hidden=\"true\" onload=\"this.parentNode.style.opacity=1;\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>Watch this video to learn how airBaltic&rsquo;s decade-old partnership with PROS has enabled the airline to efficiently deploy a fully <a href=\"https:\/\/pros.com\/solutions\/airline-offer-creation-and-retailing\/\" target=\"_blank\" rel=\"noopener\">airline-led offer creation strategy<\/a>. From improving the<a href=\"https:\/\/pros.com\/products\/airline-shopping-software\/\" target=\"_blank\" rel=\"noopener\"> digital flight shopping<\/a> experience on their website, to boosting ancillary revenue with <a href=\"https:\/\/pros.com\/products\/airline-merchandising-software\/\" target=\"_blank\" rel=\"noopener\">merchandising<\/a> and <a href=\"https:\/\/pros.com\/products\/airline-dynamic-ancillary-pricing-software\/\" target=\"_blank\" rel=\"noopener\">dynamic ancillary pricing<\/a>, the airline is leading the market with the latest advancement in airline eCommerce.&nbsp;<\/p>\n<div class=\"OutlineElement Ltr SCXW89236903 BCX0\">\n<h2 class=\"Paragraph SCXW89236903 BCX0\" paraid=\"205625082\" paraeid=\"{c8776a69-1f08-4cfa-ab36-02ee9ec4562e}{61}\"><span data-contrast=\"auto\" xml:lang=\"EN-US\" lang=\"EN-US\" class=\"TextRun SCXW89236903 BCX0\"><span class=\"NormalTextRun SCXW89236903 BCX0\">Video Highlights:<\/span><\/span><span class=\"EOP SCXW89236903 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:279}\">&nbsp;<\/span><\/h2>\n<\/div>\n<div class=\"ListContainerWrapper SCXW89236903 BCX0\">\n<ul>\n<li class=\"Paragraph SCXW89236903 BCX0\" paraid=\"141026322\" paraeid=\"{c8776a69-1f08-4cfa-ab36-02ee9ec4562e}{67}\"><span data-contrast=\"auto\" xml:lang=\"EN-US\" lang=\"EN-US\" class=\"TextRun SCXW89236903 BCX0\"><a href=\"#wistia_8dy35bnwjy?time=13\"><span class=\"NormalTextRun SCXW89236903 BCX0\">00:<\/span><\/a><span class=\"NormalTextRun SCXW89236903 BCX0\"><a href=\"#wistia_8dy35bnwjy?time=13\">13<\/a> &ndash; How airBaltic solved the challenges of fast, <\/span><span class=\"NormalTextRun SCXW89236903 BCX0\">accurate<\/span><span class=\"NormalTextRun SCXW89236903 BCX0\">, and real-time flight shopping <\/span><span class=\"NormalTextRun SCXW89236903 BCX0\">on their website<\/span><\/span><\/li>\n<li class=\"Paragraph SCXW89236903 BCX0\" paraid=\"141026322\" paraeid=\"{c8776a69-1f08-4cfa-ab36-02ee9ec4562e}{67}\"><span data-contrast=\"auto\" xml:lang=\"EN-US\" lang=\"EN-US\" class=\"TextRun SCXW89236903 BCX0\"><span class=\"NormalTextRun SCXW89236903 BCX0\"><a href=\"#wistia_8dy35bnwjy?time=2m13s\">02:13<\/a> &ndash; The outcomes the<\/span><span class=\"NormalTextRun SCXW89236903 BCX0\">&nbsp;eCommerce team was able to <\/span><span class=\"NormalTextRun SCXW89236903 BCX0\">witness<\/span><span class=\"NormalTextRun SCXW89236903 BCX0\"> using PROS Shopping&nbsp;<\/span><\/span><span class=\"EOP SCXW89236903 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:279}\">&nbsp;<\/span><\/li>\n<\/ul>\n<\/div>\n<div class=\"ListContainerWrapper SCXW89236903 BCX0\">\n<ul class=\"BulletListStyle1 SCXW89236903 BCX0\" role=\"list\">\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\" role=\"listitem\" class=\"OutlineElement Ltr SCXW89236903 BCX0\">\n<p class=\"Paragraph SCXW89236903 BCX0\" paraid=\"1036155520\" paraeid=\"{c8776a69-1f08-4cfa-ab36-02ee9ec4562e}{91}\"><span data-contrast=\"auto\" xml:lang=\"EN-US\" lang=\"EN-US\" class=\"TextRun SCXW89236903 BCX0\"><a href=\"#wistia_8dy35bnwjy?time=2m50s\"><span class=\"NormalTextRun SCXW89236903 BCX0\">02:50<\/span><\/a><span class=\"NormalTextRun SCXW89236903 BCX0\"> &ndash; The <\/span><span class=\"NormalTextRun SCXW89236903 BCX0\">flexib<\/span><span class=\"NormalTextRun SCXW89236903 BCX0\">i<\/span><span class=\"NormalTextRun SCXW89236903 BCX0\">lity in ancillary retailing <\/span><span class=\"NormalTextRun SCXW89236903 BCX0\">airBaltic <\/span><span class=\"NormalTextRun SCXW89236903 BCX0\">achieved<\/span><span class=\"NormalTextRun SCXW89236903 BCX0\"> with PROS Merchandising<\/span><\/span><span class=\"EOP SCXW89236903 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:279}\">&nbsp;<\/span><\/p>\n<\/li>\n<\/ul>\n<\/div>\n<div class=\"ListContainerWrapper SCXW89236903 BCX0\">\n<ul class=\"BulletListStyle1 SCXW89236903 BCX0\" role=\"list\">\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"4\" data-aria-level=\"1\" role=\"listitem\" class=\"OutlineElement Ltr SCXW89236903 BCX0\">\n<p class=\"Paragraph SCXW89236903 BCX0\" paraid=\"1435182294\" paraeid=\"{c8776a69-1f08-4cfa-ab36-02ee9ec4562e}{111}\"><span data-contrast=\"auto\" xml:lang=\"EN-US\" lang=\"EN-US\" class=\"TextRun SCXW89236903 BCX0\"><a href=\"#wistia_8dy35bnwjy?time=4m34s\"><span class=\"NormalTextRun SCXW89236903 BCX0\">0<\/span><span class=\"NormalTextRun SCXW89236903 BCX0\">4<\/span><span class=\"NormalTextRun SCXW89236903 BCX0\">:34<\/span><\/a><span class=\"NormalTextRun SCXW89236903 BCX0\"> <\/span><span class=\"NormalTextRun SCXW89236903 BCX0\">&ndash; <\/span><span class=\"NormalTextRun SCXW89236903 BCX0\">How airBaltic <\/span><span class=\"NormalTextRun SCXW89236903 BCX0\">chose <\/span><span class=\"NormalTextRun SCXW89236903 BCX0\">to introduce <\/span><span class=\"NormalTextRun SCXW89236903 BCX0\">AI<\/span><span class=\"NormalTextRun SCXW89236903 BCX0\"> for ancillary <\/span><span class=\"NormalTextRun SCXW89236903 BCX0\">optimization<\/span><\/span><span class=\"EOP SCXW89236903 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:279}\">&nbsp;<\/span><\/p>\n<\/li>\n<\/ul>\n<\/div>\n<div class=\"ListContainerWrapper SCXW89236903 BCX0\">\n<ul class=\"BulletListStyle1 SCXW89236903 BCX0\" role=\"list\">\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"5\" data-aria-level=\"1\" role=\"listitem\" class=\"OutlineElement Ltr SCXW89236903 BCX0\">\n<p class=\"Paragraph SCXW89236903 BCX0\" paraid=\"896526070\" paraeid=\"{c8776a69-1f08-4cfa-ab36-02ee9ec4562e}{137}\"><span data-contrast=\"auto\" xml:lang=\"EN-US\" lang=\"EN-US\" class=\"TextRun SCXW89236903 BCX0\"><span class=\"NormalTextRun SCXW89236903 BCX0\"><a href=\"#wistia_8dy35bnwjy?time=5m46s\">05:46<\/a> <\/span><span class=\"NormalTextRun SCXW89236903 BCX0\">&ndash; <\/span><span class=\"NormalTextRun SCXW89236903 BCX0\">How the airline <\/span><span class=\"NormalTextRun SCXW89236903 BCX0\">implemented <a href=\"https:\/\/pros.com\/products\/airline-dynamic-ancillary-pricing-software\/\" target=\"_blank\" rel=\"noopener\">PROS Dynamic Ancillary Solution<\/a><\/span><a href=\"https:\/\/pros.com\/products\/airline-dynamic-ancillary-pricing-software\/\" target=\"_blank\" rel=\"noopener\"><span class=\"NormalTextRun SCXW89236903 BCX0\"> (DAP)<\/span><\/a><\/span><a href=\"https:\/\/pros.com\/products\/airline-dynamic-ancillary-pricing-software\/\" target=\"_blank\" rel=\"noopener\"><span class=\"EOP SCXW89236903 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:279}\">&nbsp;<\/span><\/a><\/p>\n<\/li>\n<\/ul>\n<\/div>\n<div class=\"ListContainerWrapper SCXW89236903 BCX0\">\n<ul class=\"BulletListStyle1 SCXW89236903 BCX0\" role=\"list\">\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"6\" data-aria-level=\"1\" role=\"listitem\" class=\"OutlineElement Ltr SCXW89236903 BCX0\">\n<p class=\"Paragraph SCXW89236903 BCX0\" paraid=\"2136829131\" paraeid=\"{c8776a69-1f08-4cfa-ab36-02ee9ec4562e}{151}\"><span data-contrast=\"auto\" xml:lang=\"EN-US\" lang=\"EN-US\" class=\"TextRun SCXW89236903 BCX0\"><a href=\"#wistia_8dy35bnwjy?time=7m15s\"><span class=\"NormalTextRun SCXW89236903 BCX0\">07<\/span><span class=\"NormalTextRun SCXW89236903 BCX0\">:<\/span><span class=\"NormalTextRun SCXW89236903 BCX0\">15<\/span><\/a><span class=\"NormalTextRun SCXW89236903 BCX0\"> &ndash; The results airBaltic <\/span><span class=\"NormalTextRun SCXW89236903 BCX0\">witnessed<\/span><span class=\"NormalTextRun SCXW89236903 BCX0\"> with <\/span><span class=\"NormalTextRun SCXW89236903 BCX0\">PROS DAP:<\/span><span class=\"NormalTextRun SCXW89236903 BCX0\"> <\/span><span class=\"NormalTextRun SCXW89236903 BCX0\">6%<\/span><span class=\"NormalTextRun SCXW89236903 BCX0\"> <\/span><span class=\"NormalTextRun SCXW89236903 BCX0\">increase in <\/span><span class=\"NormalTextRun SCXW89236903 BCX0\">passenger revenue<\/span><\/span><span class=\"EOP SCXW89236903 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:279}\">&nbsp;<\/span><\/p>\n<\/li>\n<\/ul>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>airBaltic improves flight shopping accuracy and boosts ancillary revenue with PROS Offer Creation and Retailing solutions<\/p>\n","protected":false},"author":1,"featured_media":3274,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[191,14],"tags":[60,102,46,167,166,171,101,86],"class_list":["post-3275","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-airline-retailing","category-case-studies-testimonials","tag-industry-airlines","tag-label-customer-testimonial","tag-language-english","tag-product-airline-dynamic-ancillary-pricing","tag-topic-airline-revenue-offer-optimization","tag-type-customer-success-stories","tag-type-customer-testimonial","tag-type-video","post-type-blogs"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>airBaltic: Driving Revenue and Improving the Customer Digital Experience with PROS | AI-powered airline retailing and offer management platform<\/title>\n<meta name=\"description\" content=\"airBaltic improves flight shopping accuracy and boosts ancillary revenue with PROS Offer Creation and Retailing solutions\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/pros.com\/learn\/case-studies-testimonials\/airbaltic-driving-revenue-improving-the-customer-digital-experience-pros\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"airBaltic: Driving Revenue and Improving the Customer Digital Experience with PROS | AI-powered airline retailing and offer management platform\" \/>\n<meta property=\"og:description\" content=\"airBaltic improves flight shopping accuracy and boosts ancillary revenue with PROS Offer Creation and Retailing solutions\" \/>\n<meta property=\"og:url\" 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