{"id":3298,"date":"2020-12-16T05:13:35","date_gmt":"2020-12-16T05:13:35","guid":{"rendered":"https:\/\/pros.com\/learn\/airlines\/airline-offer-optimization-journey-part-two\/"},"modified":"2026-02-09T19:36:51","modified_gmt":"2026-02-09T19:36:51","slug":"airline-offer-optimization-journey-part-two","status":"publish","type":"post","link":"https:\/\/pros.com\/learn\/videos\/airline-offer-optimization-journey-part-two\/","title":{"rendered":"The Journey to Airline Offer Optimization &#8211; Part II"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div><p><script src=\"https:\/\/fast.wistia.com\/embed\/medias\/l84j9ohzwx.jsonp\" async><\/script><script src=\"https:\/\/fast.wistia.com\/assets\/external\/E-v1.js\" async><\/script><\/p>\n<div class=\"wistia_responsive_padding\" style=\"padding:56.25% 0 0 0;position:relative;\">\n<div class=\"wistia_responsive_wrapper\" style=\"height:100%;left:0;position:absolute;top:0;width:100%;\">\n<div class=\"wistia_embed wistia_async_l84j9ohzwx videoFoam=true\" style=\"height:100%;position:relative;width:100%\">\n<div class=\"wistia_swatch\" style=\"height:100%;left:0;opacity:0;overflow:hidden;position:absolute;top:0;transition:opacity 200ms;width:100%;\"><img decoding=\"async\" alt=\"\" aria-hidden=\"true\" onload=\"this.parentNode.style.opacity=1;\" src=\"https:\/\/pros.com\/learn\/wp-content\/uploads\/2025\/06\/swatch-29\" style=\"filter:blur(5px);height:100%;object-fit:contain;width:100%;\" \/><\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>To guide your airline&rsquo;s journey to offer optimization, the PROS Solution Marketing team, Aditi Mehta and Stanislava Yordanova, have outlined the PROS approach in two quick videos. In this video, we discuss how personalization, scalability, and control are key to driving airline retail.<br \/>\n&nbsp;<\/p>\n<p><a class=\"previous\" href=\"https:\/\/pros.com\/learn\/airlines\/airline-offer-optimization-journey-part-1 \">&laquo; The Journey to Airline Offer Optimization &#8211; Part I<\/a>&nbsp;&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>To guide your airline\u2019s journey to offer optimization, the PROS Solution Marketing team, Aditi Mehta and Stanislava Yordanova, have outlined the PROS approach in two quick videos.<\/p>\n","protected":false},"author":1,"featured_media":3297,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[9],"tags":[60,85,46,63,66,64,86],"class_list":["post-3298","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-videos","tag-industry-airlines","tag-label-video","tag-language-english","tag-product-airline-dynamic-offers","tag-product-airline-retail","tag-product-airline-shopping","tag-type-video","post-type-blogs"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Journey to Airline Offer Optimization - Part II | AI-powered airline retailing and offer management platform<\/title>\n<meta name=\"description\" content=\"To guide your airline\u2019s journey to offer optimization, the PROS Solution Marketing team, Aditi Mehta 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