{"id":3553,"date":"2024-07-01T13:37:17","date_gmt":"2024-07-01T13:37:17","guid":{"rendered":"https:\/\/pros.com\/learn\/outperform-2024\/commercial-autonomy-modern-airline-retailing-roadmap\/"},"modified":"2026-06-02T17:40:11","modified_gmt":"2026-06-02T17:40:11","slug":"commercial-autonomy-modern-airline-retailing-roadmap","status":"publish","type":"post","link":"https:\/\/pros.com\/learn\/airline-retailing\/commercial-autonomy-modern-airline-retailing-roadmap\/","title":{"rendered":"Commercial Autonomy: The Roadmap to Modern Airline Retailing"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div><p><script src=\"https:\/\/fast.wistia.com\/embed\/medias\/9seeox5k29.jsonp\" async=\"\"><\/script><br \/>\n<script src=\"https:\/\/fast.wistia.com\/assets\/external\/E-v1.js\" async=\"\"><\/script><\/p>\n<div class=\"wistia_responsive_padding\" style=\"padding: 56.25% 0 0 0; position: relative;\">\n<div class=\"wistia_responsive_wrapper\" style=\"height: 100%; left: 0; position: absolute; top: 0; width: 100%;\">\n<div class=\"wistia_embed wistia_async_9seeox5k29 seo=true videoFoam=true\" style=\"height: 100%; position: relative; width: 100%;\">\n<div class=\"wistia_swatch\" style=\"height: 100%; left: 0; opacity: 0; overflow: hidden; position: absolute; top: 0; transition: opacity 200ms; width: 100%;\"><img decoding=\"async\" style=\"filter: blur(5px); height: 100%; object-fit: contain; width: 100%;\" src=\"https:\/\/pros.com\/learn\/wp-content\/uploads\/2025\/06\/swatch-66\" alt=\"\" aria-hidden=\"true\" \/><\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>Watch this video with Surain Adyanthaya, President of Travel at PROS, to learn why commercial autonomy is the roadmap to modern airline retailing.<\/p>\n<h2>Video Highlights:<\/h2>\n<h3><a href=\"#wistia_9seeox5k29?time=18\">00:18<\/a> Overcoming Legacy Systems with Modular AI-Native Platforms<\/h3>\n<p>Airlines must embrace modern airline retailing through <a href=\"https:\/\/pros.com\/solutions\/airline-offer-order-management\/\" target=\"_blank\" rel=\"noopener\">Offers and Orders<\/a>. This transition is expected to create an additional $7 per traveler in revenue. The shift to AI-native platforms is pivotal in overcoming monolithic legacy systems that hinder airline retail transformation.<\/p>\n<p>Airlines need to focus on <a href=\"https:\/\/pros.com\/learn\/airlines-blog\/commercial-imperative-for-airline-ccos\" target=\"_blank\" rel=\"noopener\">commercial autonomy<\/a>, controlling their product catalog and inventory, ensuring the ability to create and fulfill offers efficiently. A significant part of this transformation is the adoption of technologies that enable airline <a href=\"https:\/\/pros.com\/solutions\/airline-offer-optimization\/\" target=\"_blank\" rel=\"noopener\">Offer Optimization<\/a>, <a href=\"https:\/\/pros.com\/solutions\/airline-offer-creation-and-retailing\/\" target=\"_blank\" rel=\"noopener\">Offer Creation<\/a>, <a href=\"https:\/\/pros.com\/products\/offer-marketing\/\" target=\"_blank\" rel=\"noopener\">Offer Marketing<\/a>, and Next-Generation <a href=\"https:\/\/pros.com\/solutions\/airline-order-management\/\" target=\"_blank\" rel=\"noopener\">Portfolio and Order Management<\/a>.<\/p>\n<h3><a href=\"#wistia_9seeox5k29?time=15m37s\">15:37<\/a> Harnessing AI for Dynamic Pricing<\/h3>\n<p>The integration of AI is essential in creating demand-aligned and transactable offers, that are also revenue-optimal for airlines. It revolutionizes traditional revenue management techniques, moving beyond traditional booking classes and static pricing models. AI enables airline dynamic pricing innovation through concepts like continuous pricing and request-specific pricing, that maximize revenue from the right-to-fly (seat).<\/p>\n<h3><a href=\"#wistia_9seeox5k29?time=19m44s\">19:44<\/a> Growing Ancillary Revenue with AI<\/h3>\n<p>Emphasizing ancillary revenue is crucial for airline profitability. Leveraging AI for ancillary revenue optimization unlocks untapped revenue potential. airBaltic&#8217;s implementation of <a href=\"https:\/\/pros.com\/learn\/airlines-blog\/3-ways-to-grow-revenue-with-dynamic-ancillary-pricing\" target=\"_blank\" rel=\"noopener\">PROS Dynamic Ancillary Pricing<\/a> resulted in a 6% increase in ancillary revenue per passenger by tailoring seat assignment pricing to price elasticity in real-time.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The digital retail transformation in the airline industry requires the adoption of AI-powered modular platforms for offer and order management that enable offer optimization and dynamic pricing.<\/p>\n","protected":false},"author":1,"featured_media":3552,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[191,16],"tags":[60,92,85,46,110,166,86],"class_list":["post-3553","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-airline-retailing","category-outperform-2024","tag-industry-airlines","tag-label-outperform","tag-label-video","tag-language-english","tag-outperform-2024","tag-topic-airline-revenue-offer-optimization","tag-type-video","post-type-blogs"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Commercial Autonomy for Modern Airline Retailing | PROS<\/title>\n<meta name=\"description\" content=\"Discover how airlines achieve commercial autonomy through dynamic pricing, offer optimization, and modern airline retailing strategies that strengthen revenue performance and commercial control.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/pros.com\/learn\/airline-retailing\/commercial-autonomy-modern-airline-retailing-roadmap\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Commercial Autonomy for Modern Airline Retailing | PROS\" \/>\n<meta property=\"og:description\" content=\"Discover how airlines achieve commercial autonomy through dynamic pricing, offer optimization, and modern airline retailing strategies that strengthen revenue performance and commercial control.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/pros.com\/learn\/airline-retailing\/commercial-autonomy-modern-airline-retailing-roadmap\/\" \/>\n<meta property=\"og:site_name\" content=\"PROS Resources Center\" 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