{"id":3553,"date":"2024-07-01T13:37:17","date_gmt":"2024-07-01T13:37:17","guid":{"rendered":"https:\/\/pros.com\/learn\/outperform-2024\/commercial-autonomy-modern-airline-retailing-roadmap\/"},"modified":"2026-02-18T15:25:46","modified_gmt":"2026-02-18T15:25:46","slug":"commercial-autonomy-modern-airline-retailing-roadmap","status":"publish","type":"post","link":"https:\/\/pros.com\/learn\/airline-retailing\/commercial-autonomy-modern-airline-retailing-roadmap\/","title":{"rendered":"Commercial Autonomy: The Roadmap to Modern Airline Retailing"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div><p><script src=\"https:\/\/fast.wistia.com\/embed\/medias\/9seeox5k29.jsonp\" async=\"\"><\/script><br \/>\n<script src=\"https:\/\/fast.wistia.com\/assets\/external\/E-v1.js\" async=\"\"><\/script><\/p>\n<div class=\"wistia_responsive_padding\" style=\"padding: 56.25% 0 0 0; position: relative;\">\n<div class=\"wistia_responsive_wrapper\" style=\"height: 100%; left: 0; position: absolute; top: 0; width: 100%;\">\n<div class=\"wistia_embed wistia_async_9seeox5k29 seo=true videoFoam=true\" style=\"height: 100%; position: relative; width: 100%;\">\n<div class=\"wistia_swatch\" style=\"height: 100%; left: 0; opacity: 0; overflow: hidden; position: absolute; top: 0; transition: opacity 200ms; width: 100%;\"><img decoding=\"async\" style=\"filter: blur(5px); height: 100%; object-fit: contain; width: 100%;\" src=\"https:\/\/pros.com\/learn\/wp-content\/uploads\/2025\/06\/swatch-66\" alt=\"\" aria-hidden=\"true\" \/><\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>Watch this video with Surain Adyanthaya, President of Travel at PROS, to learn why commercial autonomy is the roadmap to modern airline retailing.<\/p>\n<h2>Video Highlights:<\/h2>\n<h3><a href=\"#wistia_9seeox5k29?time=18\">00:18<\/a> Overcoming Legacy Systems with Modular AI-Native Platforms<\/h3>\n<p>Airlines must embrace modern airline retailing through <a href=\"https:\/\/pros.com\/solutions\/airline-offer-order-management\/\" target=\"_blank\" rel=\"noopener\">Offers and Orders<\/a>. This transition is expected to create an additional $7 per traveler in revenue. The shift to AI-native platforms is pivotal in overcoming monolithic legacy systems that hinder airline retail transformation.<\/p>\n<p>Airlines need to focus on <a href=\"https:\/\/pros.com\/learn\/airlines-blog\/commercial-imperative-for-airline-ccos\" target=\"_blank\" rel=\"noopener\">commercial autonomy<\/a>, controlling their product catalog and inventory, ensuring the ability to create and fulfill offers efficiently. A significant part of this transformation is the adoption of technologies that enable airline <a href=\"https:\/\/pros.com\/solutions\/airline-offer-optimization\/\" target=\"_blank\" rel=\"noopener\">Offer Optimization<\/a>, <a href=\"https:\/\/pros.com\/solutions\/airline-offer-creation-and-retailing\/\" target=\"_blank\" rel=\"noopener\">Offer Creation<\/a>, <a href=\"https:\/\/pros.com\/products\/offer-marketing\/\" target=\"_blank\" rel=\"noopener\">Offer Marketing<\/a>, and Next-Generation <a href=\"https:\/\/pros.com\/solutions\/airline-order-management\/\" target=\"_blank\" rel=\"noopener\">Portfolio and Order Management<\/a>.<\/p>\n<h3><a href=\"#wistia_9seeox5k29?time=15m37s\">15:37<\/a> Harnessing AI for Dynamic Pricing<\/h3>\n<p>The integration of AI is essential in creating personalized and transactable offers, that are also revenue-optimal for airlines. It revolutionizes traditional revenue management techniques, moving beyond traditional booking classes and static pricing models. AI enables <a href=\"https:\/\/pros.com\/learn\/airlines-blog\/key-strategies-implementing-airline-dynamic-pricing-part-two\" target=\"_blank\" rel=\"noopener\">airline dynamic pricing innovation<\/a> through concepts like continuous pricing and request-specific pricing, that maximize revenue from the right-to-fly (seat).<\/p>\n<h3><a href=\"#wistia_9seeox5k29?time=19m44s\">19:44<\/a> Growing Ancillary Revenue with AI<\/h3>\n<p>Emphasizing ancillary revenue is crucial for airline profitability. Leveraging AI for ancillary revenue optimization unlocks untapped revenue potential. airBaltic&#8217;s implementation of <a href=\"https:\/\/pros.com\/learn\/airlines-blog\/3-ways-to-grow-revenue-with-dynamic-ancillary-pricing\" target=\"_blank\" rel=\"noopener\">PROS Dynamic Ancillary Pricing<\/a> resulted in a 6% increase in ancillary revenue per passenger by tailoring seat assignment pricing to price elasticity in real-time.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The digital retail transformation in the airline industry requires the adoption of AI-powered modular platforms for offer and order management that enable offer optimization and dynamic pricing.<\/p>\n","protected":false},"author":1,"featured_media":3552,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[191,16],"tags":[60,92,85,46,110,166,86],"class_list":["post-3553","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-airline-retailing","category-outperform-2024","tag-industry-airlines","tag-label-outperform","tag-label-video","tag-language-english","tag-outperform-2024","tag-topic-airline-revenue-offer-optimization","tag-type-video","post-type-blogs"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Commercial Autonomy for Modern Airline Retailing | PROS<\/title>\n<meta name=\"description\" content=\"Discover how airlines achieve commercial autonomy through dynamic pricing, offer optimization, and modern airline retailing strategies that strengthen revenue performance and commercial control.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/pros.com\/learn\/airline-retailing\/commercial-autonomy-modern-airline-retailing-roadmap\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Commercial Autonomy for Modern Airline Retailing | PROS\" \/>\n<meta property=\"og:description\" content=\"Discover how airlines achieve commercial autonomy through dynamic pricing, offer optimization, and modern airline retailing strategies that strengthen revenue performance and commercial control.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/pros.com\/learn\/airline-retailing\/commercial-autonomy-modern-airline-retailing-roadmap\/\" \/>\n<meta property=\"og:site_name\" content=\"PROS Resources Center\" 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