{"id":3674,"date":"2023-06-20T13:21:26","date_gmt":"2023-06-20T13:21:26","guid":{"rendered":"https:\/\/pros.com\/learn\/outperform-2023\/digital-marketing-revenue-management-collaboration-drive-sem-efficiency\/"},"modified":"2025-06-05T14:02:18","modified_gmt":"2025-06-05T14:02:18","slug":"digital-marketing-revenue-management-collaboration-drive-sem-efficiency","status":"publish","type":"post","link":"https:\/\/pros.com\/learn\/outperform-2023\/digital-marketing-revenue-management-collaboration-drive-sem-efficiency\/","title":{"rendered":"Digital Marketing and Revenue Management Collaboration to Drive Efficiency in SEM"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div><p><script src=\"https:\/\/fast.wistia.com\/embed\/medias\/v0ig7pdg2v.jsonp\" async><\/script><script src=\"https:\/\/fast.wistia.com\/assets\/external\/E-v1.js\" async><\/script><\/p>\n<div class=\"wistia_responsive_padding\" style=\"padding:56.25% 0 0 0;position:relative;\">\n<div class=\"wistia_responsive_wrapper\" style=\"height:100%;left:0;position:absolute;top:0;width:100%;\">\n<div class=\"wistia_embed wistia_async_v0ig7pdg2v videoFoam=true\" style=\"height:100%;position:relative;width:100%\">\n<div class=\"wistia_swatch\" style=\"height:100%;left:0;opacity:0;overflow:hidden;position:absolute;top:0;transition:opacity 200ms;width:100%;\"><img decoding=\"async\" alt=\"\" aria-hidden=\"true\" onload=\"this.parentNode.style.opacity=1;\" src=\"https:\/\/pros.com\/learn\/wp-content\/uploads\/2025\/06\/swatch-84\" style=\"filter:blur(5px); height:100%; object-fit:contain; width:100%\" \/><\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>It&rsquo;s no secret that SEM is a highly crowded and competitive space. While it takes constant strategy and optimization, when implemented with the right collaboration between Digital Marketing, technology and Revenue Mangement strategies, SEM becomes the most cost-efficient channel to drive direct sales and incremental bookings. Airlines will share their experience on how with EveryMundo technology and integrations of external sources of data, they are only spending in SEM at the right time and at the right price.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Learn how digital marketing and revenue management collaboration drive SEM efficiency at PROS Outperform 2023. Maximize your marketing ROI.<\/p>\n","protected":false},"author":1,"featured_media":3673,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[19],"tags":[92,46,118,86],"class_list":["post-3674","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-outperform-2023","tag-label-outperform","tag-language-english","tag-outperform-2023","tag-type-video","post-type-blogs"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Digital Marketing and Revenue Management Collaboration to Drive Efficiency in SEM | AI-powered airline retailing and offer management platform<\/title>\n<meta name=\"description\" content=\"Learn how digital marketing and revenue management collaboration drive SEM efficiency at PROS Outperform 2023. Maximize your marketing ROI.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/pros.com\/learn\/outperform-2023\/digital-marketing-revenue-management-collaboration-drive-sem-efficiency\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Digital Marketing and Revenue Management Collaboration to Drive Efficiency in SEM | AI-powered airline retailing and offer management platform\" \/>\n<meta property=\"og:description\" content=\"Learn how digital marketing and revenue management collaboration drive SEM efficiency at PROS Outperform 2023. Maximize your marketing ROI.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/pros.com\/learn\/outperform-2023\/digital-marketing-revenue-management-collaboration-drive-sem-efficiency\/\" \/>\n<meta property=\"og:site_name\" content=\"PROS Resources Center\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/PROSInc\" \/>\n<meta property=\"article:published_time\" content=\"2023-06-20T13:21:26+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-05T14:02:18+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/pros.com\/learn\/wp-content\/uploads\/2025\/06\/aHViPTgwNzIwJmNtZD1pdGVtZWRpdG9yaW1hZ2UmZmlsZW5hbWU9aXRlbWVkaXRvcmltYWdlXzY0OTFhYTM1M2ZlOTAuSlBHJnZlcnNpb249MDAwMCZzaWc9ZmEwYTBkODc5ZGRhZDA2YTk0NzUwZTFlOGEyOTIwMGE253D\" \/>\n\t<meta property=\"og:image:width\" content=\"500\" \/>\n\t<meta property=\"og:image:height\" content=\"272\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"PROS Inc.\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Digital Marketing and Revenue Management Collaboration to Drive Efficiency in SEM | AI-powered airline retailing and offer management platform","description":"Learn how digital marketing and revenue management collaboration drive SEM efficiency at PROS Outperform 2023. 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