{"id":3686,"date":"2023-06-20T13:13:49","date_gmt":"2023-06-20T13:13:49","guid":{"rendered":"https:\/\/pros.com\/learn\/outperform-2023\/direct-distribution-how-achieve-modern-airline-retailing\/"},"modified":"2025-06-05T14:02:19","modified_gmt":"2025-06-05T14:02:19","slug":"direct-distribution-how-achieve-modern-airline-retailing","status":"publish","type":"post","link":"https:\/\/pros.com\/learn\/outperform-2023\/direct-distribution-how-achieve-modern-airline-retailing\/","title":{"rendered":"Direct Distribution: How to Achieve Modern Airline Retailing"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div><p><script src=\"https:\/\/fast.wistia.com\/embed\/medias\/v9ih5krklk.jsonp\" async><\/script><script src=\"https:\/\/fast.wistia.com\/assets\/external\/E-v1.js\" async><\/script><\/p>\n<div class=\"wistia_responsive_padding\" style=\"padding:56.25% 0 0 0;position:relative;\">\n<div class=\"wistia_responsive_wrapper\" style=\"height:100%;left:0;position:absolute;top:0;width:100%;\">\n<div class=\"wistia_embed wistia_async_v9ih5krklk videoFoam=true\" style=\"height:100%;position:relative;width:100%\">\n<div class=\"wistia_swatch\" style=\"height:100%;left:0;opacity:0;overflow:hidden;position:absolute;top:0;transition:opacity 200ms;width:100%;\"><img decoding=\"async\" alt=\"\" aria-hidden=\"true\" onload=\"this.parentNode.style.opacity=1;\" src=\"https:\/\/pros.com\/learn\/wp-content\/uploads\/2025\/06\/swatch-87\" style=\"filter:blur(5px); height:100%; object-fit:contain; width:100%\" \/><\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>The move to direct distribution entails major transformation across the travel ecosystem. But the benefits of doing so justify the efforts: airlines can better identify their shoppers, present richer travel offerings and drive higher conversion. The result: a steady growth of the direct channel. Join Janine Hoerburger, Manager, Direct Distribution Solutions, Lufthansa Group to learn about LHG&rsquo;s journey to modern airline retailing.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Discover the path to modern airline retailing through direct distribution at PROS Outperform 2023. Unlock new opportunities.<\/p>\n","protected":false},"author":1,"featured_media":3685,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[19],"tags":[92,46,118,86],"class_list":["post-3686","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-outperform-2023","tag-label-outperform","tag-language-english","tag-outperform-2023","tag-type-video","post-type-blogs"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Direct Distribution: How to Achieve Modern Airline Retailing | AI-powered airline retailing and offer management platform<\/title>\n<meta name=\"description\" content=\"Discover the path to modern airline retailing through direct distribution at PROS Outperform 2023. Unlock new opportunities.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/pros.com\/learn\/outperform-2023\/direct-distribution-how-achieve-modern-airline-retailing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Direct Distribution: How to Achieve Modern Airline Retailing | AI-powered airline retailing and offer management platform\" \/>\n<meta property=\"og:description\" content=\"Discover the path to modern airline retailing through direct distribution at PROS Outperform 2023. Unlock new opportunities.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/pros.com\/learn\/outperform-2023\/direct-distribution-how-achieve-modern-airline-retailing\/\" \/>\n<meta property=\"og:site_name\" content=\"PROS Resources Center\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/PROSInc\" \/>\n<meta property=\"article:published_time\" content=\"2023-06-20T13:13:49+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-05T14:02:19+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/pros.com\/learn\/wp-content\/uploads\/2025\/06\/aHViPTgwNzIwJmNtZD1pdGVtZWRpdG9yaW1hZ2UmZmlsZW5hbWU9aXRlbWVkaXRvcmltYWdlXzY0OTFhNzZmMDNlYjYuSlBHJnZlcnNpb249MDAwMCZzaWc9ZGQ5ZWRjMDlmN2MxMmFiYTQ1MDMzNjliZGQwZGMyNmY253D\" \/>\n\t<meta property=\"og:image:width\" content=\"500\" \/>\n\t<meta property=\"og:image:height\" content=\"272\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"PROS Inc.\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Direct Distribution: How to Achieve Modern Airline Retailing | AI-powered airline retailing and offer management platform","description":"Discover the path to modern airline retailing through direct distribution at PROS Outperform 2023. 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