{"id":3854,"date":"2024-07-01T08:30:25","date_gmt":"2024-07-01T08:30:25","guid":{"rendered":"https:\/\/pros.com\/learn\/blog\/elevating-marketing-tactics-vacation-packages-grow-ancillary-revenue\/"},"modified":"2026-02-23T22:00:07","modified_gmt":"2026-02-23T22:00:07","slug":"elevating-marketing-tactics-vacation-packages-grow-ancillary-revenue","status":"publish","type":"post","link":"https:\/\/pros.com\/learn\/blog\/elevating-marketing-tactics-vacation-packages-grow-ancillary-revenue\/","title":{"rendered":"Elevating Marketing Tactics for Vacation Packages to Grow Ancillary Revenue"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div><script src=\"https:\/\/fast.wistia.com\/embed\/medias\/b608vll2cm.jsonp\" async=\"\"><\/script>\n<script src=\"https:\/\/fast.wistia.com\/assets\/external\/E-v1.js\" async=\"\"><\/script>\n<div class=\"wistia_responsive_padding\" style=\"padding: 56.25% 0 0 0; position: relative;\">\n<div class=\"wistia_responsive_wrapper\" style=\"height: 100%; left: 0; position: absolute; top: 0; width: 100%;\">\n<div class=\"wistia_embed wistia_async_b608vll2cm seo=true videoFoam=true\" style=\"height: 100%; position: relative; width: 100%;\">\n<div class=\"wistia_swatch\" style=\"height: 100%; left: 0; opacity: 0; overflow: hidden; position: absolute; top: 0; transition: opacity 200ms; width: 100%;\"><img decoding=\"async\" style=\"filter: blur(5px); height: 100%; object-fit: contain; width: 100%;\" src=\"https:\/\/pros.com\/learn\/wp-content\/uploads\/2025\/06\/swatch-118\" alt=\"\" aria-hidden=\"true\" \/><\/div>\n<\/div>\n<\/div>\n<\/div>\nIn today&#8217;s competitive airline industry, it&#8217;s clear that offering just a seat on a plane isn&#8217;t enough. This conference session delves into the strategic benefits of combining hotels and vacation packages with flights. It&#8217;s a forward-looking approach that promises to enrich the travel experience for passengers while unlocking additional revenue opportunities for airlines via ancillaries. Through this integration, airlines have a unique chance to go beyond transportation and play a key role in crafting memorable journeys.\n\nUnited Vacations and Ya Vas share their tactics to increase awareness of the vacation packages they offer and what challenges they face to increase customer acquisition.\n<h2 id=\"YaVas\">Ya Vas<\/h2>\n<em>\u00a0\u201cWe use airTRFX landing pages as part of our brand awareness strategy. These landing pages give us authority and coverage on the internet so that we\u2019re ranking for our search keywords and connecting clients to our offers.\u201d\u00a0<\/em>\n<p style=\"text-align: right;\"><strong>&#8211; Ana Isabel Chavez,\n<\/strong>Manager of Marketing &amp; Digital &#8211; YaVas<strong>\n<\/strong><\/p>\n<script src=\"https:\/\/fast.wistia.com\/embed\/medias\/ykcn2xk4zo.jsonp\" async=\"\"><\/script>\n<script src=\"https:\/\/fast.wistia.com\/assets\/external\/E-v1.js\" async=\"\"><\/script>\n<div class=\"wistia_responsive_padding\" style=\"padding: 56.25% 0 0 0; position: relative;\">\n<div class=\"wistia_responsive_wrapper\" style=\"height: 100%; left: 0; position: absolute; top: 0; width: 100%;\">\n<div class=\"wistia_embed wistia_async_ykcn2xk4zo seo=true videoFoam=true\" style=\"height: 100%; position: relative; width: 100%;\">\n<div class=\"wistia_swatch\" style=\"height: 100%; left: 0; opacity: 0; overflow: hidden; position: absolute; top: 0; transition: opacity 200ms; width: 100%;\"><img decoding=\"async\" style=\"filter: blur(5px); height: 100%; object-fit: contain; width: 100%;\" src=\"https:\/\/pros.com\/learn\/wp-content\/uploads\/2025\/06\/swatch-119\" alt=\"\" aria-hidden=\"true\" \/><\/div>\n<\/div>\n<\/div>\n<\/div>\n<p style=\"text-align: left;\">Ya Vas is a vacation packages brand launched by Volaris Airlines in 2019. It provides travelers with everything they need to book for their trip, including hotels, transfers, insurance, and experiences. Volaris has successfully used airTRFX since 2016, using these landing pages to drive customer acquisition and conversion for their flights. When launching Ya Vas, the airline chose to utilize airTRFX pages again to optimize visibility for their new vacation brand, as well as create SEO interlinking between both businesses.\n\nYa Vas launched airTRFX custom pages to showcase their vacation offers and to drive conversion for their numerous digital campaigns. Ana Isabel Chavez, Manager of Marketing &amp; Digital, explains \u201cairTRFX allows us to easily create very flexible custom pages to use in any campaign. For example, our campaign and custom page for Las Vegas has increased our bookings there by 63% in one year, and our average room rate in Las Vegas has increased 49%.\u201d<\/p>\n<p id=\"YaVasVacationPackages\" style=\"text-align: left;\">See what Ya Vas had to say on the panel for Ancillaries &amp; Vacation Packages<\/p>\n<script src=\"https:\/\/fast.wistia.com\/embed\/medias\/y3a7fkjlv2.jsonp\" async=\"\"><\/script>\n<script src=\"https:\/\/fast.wistia.com\/assets\/external\/E-v1.js\" async=\"\"><\/script>\n<div class=\"wistia_responsive_padding\" style=\"padding: 56.25% 0 0 0; position: relative;\">\n<div class=\"wistia_responsive_wrapper\" style=\"height: 100%; left: 0; position: absolute; top: 0; width: 100%;\">\n<div class=\"wistia_embed wistia_async_y3a7fkjlv2 seo=true videoFoam=true\" style=\"height: 100%; position: relative; width: 100%;\">\n<div class=\"wistia_swatch\" style=\"height: 100%; left: 0; opacity: 0; overflow: hidden; position: absolute; top: 0; transition: opacity 200ms; width: 100%;\"><img decoding=\"async\" style=\"filter: blur(5px); height: 100%; object-fit: contain; width: 100%;\" src=\"https:\/\/pros.com\/learn\/wp-content\/uploads\/2025\/06\/swatch-120\" alt=\"\" aria-hidden=\"true\" \/><\/div>\n<\/div>\n<\/div>\n<\/div>\n<h2 id=\"United\" style=\"text-align: left;\">United<\/h2>\n<em>\u201cI recommend just getting your hands dirty in the airTRFX tool and building the pages. It&#8217;s been easy to use and I&#8217;ve had a lot of ideas spark just by trying things out with custom pages, and that&#8217;s been really helpful.\u201d\u00a0<\/em>\n<p style=\"text-align: right;\">&#8211; <strong>Grant Ruckheim<\/strong>\nSenior Analyst Ancillary Products \u2013 United Airlines<\/p>\n<script src=\"https:\/\/fast.wistia.com\/embed\/medias\/gbyrtr8li3.jsonp\" async=\"\"><\/script>\n<script src=\"https:\/\/fast.wistia.com\/assets\/external\/E-v1.js\" async=\"\"><\/script>\n<div class=\"wistia_responsive_padding\" style=\"padding: 56.25% 0 0 0; position: relative;\">\n<div class=\"wistia_responsive_wrapper\" style=\"height: 100%; left: 0; position: absolute; top: 0; width: 100%;\">\n<div class=\"wistia_embed wistia_async_gbyrtr8li3 seo=true videoFoam=true\" style=\"height: 100%; position: relative; width: 100%;\">\n<div class=\"wistia_swatch\" style=\"height: 100%; left: 0; opacity: 0; overflow: hidden; position: absolute; top: 0; transition: opacity 200ms; width: 100%;\"><img decoding=\"async\" style=\"filter: blur(5px); height: 100%; object-fit: contain; width: 100%;\" src=\"https:\/\/pros.com\/learn\/wp-content\/uploads\/2025\/06\/swatch-121\" alt=\"\" aria-hidden=\"true\" \/><\/div>\n<\/div>\n<\/div>\n<\/div>\n<p style=\"text-align: left;\">While United Airlines has established brand recognition, their vacation packages brand did not. AirTRFX landing pages help increase brand recognition and are designed to drive traffic to booking engines. Grant Ruckheim admits, \u201cWhile traffic directly from the United Mobile app or.com was really beneficial to the product, partnering with airTRFX was kind of a no-brainer. United was already working with airTRFX to boost SEO for flights. So, it kind of became a no-brainer for us to work with airTRFX for our vacation packages. We&#8217;ve seen over the last six months that the organic traffic to our airTRFX pages for packages has steadily increased and it&#8217;s been consistently improving.\u201d<\/p>\n<p style=\"text-align: left;\">United has been using airTRFX since 2017 to increase visibility of their network with SEO and drive customer acquisition for their flights. By combining this tactic for their vacation packages, United can incorporate booking modules for vacation packages onto their existing airTRFX pages for flights. For example, when a customer searches \u201cflights to Cancun\u201d and finds the United airTRFX page for that destination, they can see an actual live price for a hotel plus a flight as well as images of the hotel properties.<\/p>\n<p style=\"text-align: left;\">In addition to coupling flights and hotels for destinations, these airTRFX pages can also be used to increase awareness of promotions, Grant Ruckheim explains, \u201cairTRFX has been really easy to use. I&#8217;ve been able to just go in and schedule banners that help promote things like sweepstakes or paid campaigns for that bring in some additional traffic.\u201d<\/p>\n<p style=\"text-align: left;\">United Vacations has also used airTRFX to launch custom pages for capturing high funnel traffic for people that are searching at the exploration phase of their trip. These pages are designed for customers search queries without clear destinations or brand words like, \u201cski destination vacations\u201d or \u201cfamily friendly vacations\u201d. United has launched airTRFX custom pages designed for SEO performance for those types of search queries and has found quick success in traffic acquisition using this strategy.<\/p>\n<p id=\"UnitedVacationPackages\" style=\"text-align: left;\">See what United had to say on the panel for Ancillaries &amp; Vacation Packages<\/p>\n<script src=\"https:\/\/fast.wistia.com\/embed\/medias\/px7qi9ro34.jsonp\" async=\"\"><\/script>\n<script src=\"https:\/\/fast.wistia.com\/assets\/external\/E-v1.js\" async=\"\"><\/script>\n<div class=\"wistia_responsive_padding\" style=\"padding: 56.25% 0 0 0; position: relative;\">\n<div class=\"wistia_responsive_wrapper\" style=\"height: 100%; left: 0; position: absolute; top: 0; width: 100%;\">\n<div class=\"wistia_embed wistia_async_px7qi9ro34 seo=true videoFoam=true\" style=\"height: 100%; position: relative; width: 100%;\">\n<div class=\"wistia_swatch\" style=\"height: 100%; left: 0; opacity: 0; overflow: hidden; position: absolute; top: 0; transition: opacity 200ms; width: 100%;\"><img decoding=\"async\" style=\"filter: blur(5px); height: 100%; object-fit: contain; width: 100%;\" src=\"https:\/\/pros.com\/learn\/wp-content\/uploads\/2025\/06\/swatch-122\" alt=\"\" aria-hidden=\"true\" \/><\/div>\n<\/div>\n<\/div>\n<\/div>\n<h2>Frequently Asked Questions<\/h2>\n\n<div class=\"schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1771883907563\"><strong class=\"schema-faq-question\">Why should airlines promote vacation packages alongside flights?<\/strong> <p class=\"schema-faq-answer\">Bundled offers enhance traveler convenience while creating new ancillary revenue streams beyond airfare.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1771883917992\"><strong class=\"schema-faq-question\">How do landing pages support vacation package marketing?<\/strong> <p class=\"schema-faq-answer\">Landing pages improve search rankings, increase visibility, and direct traffic to booking engines.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1771883926859\"><strong class=\"schema-faq-question\">What results did Ya Vas achieve using custom campaign pages?<\/strong> <p class=\"schema-faq-answer\">Targeted pages boosted destination bookings and increased average hotel room rates significantly.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1771883935708\"><strong class=\"schema-faq-question\">How did United Airlines grow awareness of its vacation packages brand?<\/strong> <p class=\"schema-faq-answer\">They used SEO-optimized landing pages to drive organic traffic and integrate hotel-plus-flight offers.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1771883943607\"><strong class=\"schema-faq-question\">What role does SEO play in vacation package acquisition?<\/strong> <p class=\"schema-faq-answer\">SEO helps airlines capture high-intent and exploratory travelers searching for destination inspiration.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1771883953497\"><strong class=\"schema-faq-question\">How can airlines target travelers without specific destinations in mind?<\/strong> <p class=\"schema-faq-answer\">Creating themed pages (e.g., ski or family vacations) attracts early-stage trip planners.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1771883962329\"><strong class=\"schema-faq-question\">How do promotional banners and campaigns enhance package visibility?<\/strong> <p class=\"schema-faq-answer\">Scheduled banners highlight deals, sweepstakes, and campaigns that generate additional traffic and conversions.<\/p> <\/div> <\/div>\n","protected":false},"excerpt":{"rendered":"<p>Discover how airlines can grow ancillary revenue through strategic marketing of vacation packages, combining flights and hotels to drive demand and increase direct bookings.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":true,"footnotes":""},"categories":[152],"tags":[60,47,92,46,110,176,175,65,48,86],"class_list":["post-3854","post","type-post","status-publish","format-standard","hentry","category-blog","tag-industry-airlines","tag-label-blog-post","tag-label-outperform","tag-language-english","tag-outperform-2024","tag-product-offer-marketing","tag-topic-airline-marketing","tag-type-airlines-blog","tag-type-blog","tag-type-video","post-type-blogs"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Marketing Tactics for Airline Vacation Packages to Grow Ancillary Revenue | PROS<\/title>\n<meta name=\"description\" content=\"Discover how airlines can grow ancillary revenue through strategic marketing of vacation 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