{"id":3868,"date":"2023-09-13T14:46:45","date_gmt":"2023-09-13T14:46:45","guid":{"rendered":"https:\/\/pros.com\/learn\/outperform-2023\/emirates-and-lufthansa-group-leading-retail-transformation-offers-orders\/"},"modified":"2025-06-05T14:04:00","modified_gmt":"2025-06-05T14:04:00","slug":"emirates-and-lufthansa-group-leading-retail-transformation-offers-orders","status":"publish","type":"post","link":"https:\/\/pros.com\/learn\/outperform-2023\/emirates-and-lufthansa-group-leading-retail-transformation-offers-orders\/","title":{"rendered":"Emirates and Lufthansa Group: Leading the retail transformation to Offers &#038; Orders"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div><p><script src=\"https:\/\/fast.wistia.com\/embed\/medias\/e14ykbsxuo.jsonp\" async><\/script><script src=\"https:\/\/fast.wistia.com\/assets\/external\/E-v1.js\" async><\/script><\/p>\n<div class=\"wistia_responsive_padding\" style=\"padding:56.25% 0 0 0;position:relative;\">\n<div class=\"wistia_responsive_wrapper\" style=\"height:100%;left:0;position:absolute;top:0;width:100%;\">\n<div class=\"wistia_embed wistia_async_e14ykbsxuo seo=true videoFoam=true\" style=\"height:100%;position:relative;width:100%\">\n<div class=\"wistia_swatch\" style=\"height:100%;left:0;opacity:0;overflow:hidden;position:absolute;top:0;transition:opacity 200ms;width:100%;\"><img decoding=\"async\" alt=\"\" aria-hidden=\"true\" onload=\"this.parentNode.style.opacity=1;\" src=\"https:\/\/pros.com\/learn\/wp-content\/uploads\/2025\/06\/swatch-126\" style=\"filter:blur(5px); height:100%; object-fit:contain; width:100%\" \/><\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>Watch this video and learn about the roadmap to retail transformation of leading global airlines and PROS customers: Emirates and Lufthansa Group. Hear Amit Khandelwal, Divisional VP, Revenue Optimization and Distribution, Emirates and Benedikt Zimmermann, Head of Business Development, Methods and Solution, Commercial Offer, Lufthansa Group, share insights and best practices for embracing retail freedom and leveraging <a href=\"https:\/\/pros.com\/airline-offer-optimization-guide\/\" target=\"_self\">offer optimization<\/a> to drive airline revenue.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Emirates and the Lufthansa Group share insights and best practices from their airline retail transformation journey to offer and order management.<\/p>\n","protected":false},"author":1,"featured_media":3867,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[19],"tags":[60,92,46,118,166,86],"class_list":["post-3868","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-outperform-2023","tag-industry-airlines","tag-label-outperform","tag-language-english","tag-outperform-2023","tag-topic-airline-revenue-offer-optimization","tag-type-video","post-type-blogs"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Emirates and Lufthansa Group: Leading the retail transformation to Offers &amp; 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