{"id":3944,"date":"2023-06-19T11:30:36","date_gmt":"2023-06-19T11:30:36","guid":{"rendered":"https:\/\/pros.com\/learn\/outperform-2023\/fare-marketing-value-for-lcc-digital-strategy\/"},"modified":"2025-06-05T14:04:11","modified_gmt":"2025-06-05T14:04:11","slug":"fare-marketing-value-for-lcc-digital-strategy","status":"publish","type":"post","link":"https:\/\/pros.com\/learn\/outperform-2023\/fare-marketing-value-for-lcc-digital-strategy\/","title":{"rendered":"The Value of Fare Marketing for a LCC Digital Strategy"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div><p><script src=\"https:\/\/fast.wistia.com\/embed\/medias\/a25i4ye367.jsonp\" async=\"\"><\/script><script src=\"https:\/\/fast.wistia.com\/assets\/external\/E-v1.js\" async=\"\"><\/script><\/p>\n<div style=\"padding:56.25% 0 0 0;position:relative;\" class=\"wistia_responsive_padding\">\n<div style=\"height:100%;left:0;position:absolute;top:0;width:100%;\" class=\"wistia_responsive_wrapper\">\n<div style=\"height:100%;position:relative;width:100%\" class=\"wistia_embed wistia_async_a25i4ye367 videoFoam=true\">\n<div style=\"height:100%;left:0;opacity:0;overflow:hidden;position:absolute;top:0;transition:opacity 200ms;width:100%;\" class=\"wistia_swatch\"><img decoding=\"async\" src=\"https:\/\/pros.com\/learn\/wp-content\/uploads\/2025\/06\/swatch-143\" alt=\"\" aria-hidden=\"true\" onload=\"this.parentNode.style.opacity=1;\" style=\"filter:blur(5px); height:100%; object-fit:contain; width:100%\" \/><\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>Low Cost Carriers (LCCs) offer affordable travel options to attract customers, who now have more choices than ever when it comes to travel. OTAs have disrupted the industry by aggregating and commoditizing airlines to atrrach LLC customers. Hear how airlines are undisrupting by using fare maketing strategies across digital channels to better target and convert customers at scale, especially when fares are a key value proposition for an LCC.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Explore how airlines counter OTA disruption with targeted fare marketing strategies. Learn how to attract and convert customers effectively.<\/p>\n","protected":false},"author":1,"featured_media":3943,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[19],"tags":[92,46,118,86],"class_list":["post-3944","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-outperform-2023","tag-label-outperform","tag-language-english","tag-outperform-2023","tag-type-video","post-type-blogs"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Value of Fare Marketing for a LCC Digital Strategy | AI-powered airline retailing and offer management platform<\/title>\n<meta name=\"description\" content=\"Explore how airlines counter OTA disruption with targeted fare marketing strategies. Learn how to attract and convert customers effectively.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/pros.com\/learn\/outperform-2023\/fare-marketing-value-for-lcc-digital-strategy\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Value of Fare Marketing for a LCC Digital Strategy | AI-powered airline retailing and offer management platform\" \/>\n<meta property=\"og:description\" content=\"Explore how airlines counter OTA disruption with targeted fare marketing strategies. Learn how to attract and convert customers effectively.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/pros.com\/learn\/outperform-2023\/fare-marketing-value-for-lcc-digital-strategy\/\" \/>\n<meta property=\"og:site_name\" content=\"PROS Resources Center\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/PROSInc\" \/>\n<meta property=\"article:published_time\" content=\"2023-06-19T11:30:36+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-05T14:04:11+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/pros.com\/learn\/wp-content\/uploads\/2025\/06\/aHViPTgwNzIwJmNtZD1pdGVtZWRpdG9yaW1hZ2UmZmlsZW5hbWU9aXRlbWVkaXRvcmltYWdlXzY0OTA0NzY1YTM3MGUuanBnJnZlcnNpb249MDAwMCZzaWc9NTZmYjdhNTk3ZWYwMzg3YTNhNDU1YmVmMjMyODY5ZTM253D\" \/>\n\t<meta property=\"og:image:width\" content=\"500\" \/>\n\t<meta property=\"og:image:height\" content=\"272\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"PROS Inc.\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"The Value of Fare Marketing for a LCC Digital Strategy | AI-powered airline retailing and offer management platform","description":"Explore how airlines counter OTA disruption with targeted fare marketing strategies. Learn how to attract and convert customers effectively.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/pros.com\/learn\/outperform-2023\/fare-marketing-value-for-lcc-digital-strategy\/","og_locale":"en_US","og_type":"article","og_title":"The Value of Fare Marketing for a LCC Digital Strategy | AI-powered airline retailing and offer management platform","og_description":"Explore how airlines counter OTA disruption with targeted fare marketing strategies. Learn how to attract and convert customers effectively.","og_url":"https:\/\/pros.com\/learn\/outperform-2023\/fare-marketing-value-for-lcc-digital-strategy\/","og_site_name":"PROS Resources Center","article_publisher":"https:\/\/www.facebook.com\/PROSInc","article_published_time":"2023-06-19T11:30:36+00:00","article_modified_time":"2025-06-05T14:04:11+00:00","og_image":[{"width":500,"height":272,"url":"https:\/\/pros.com\/learn\/wp-content\/uploads\/2025\/06\/aHViPTgwNzIwJmNtZD1pdGVtZWRpdG9yaW1hZ2UmZmlsZW5hbWU9aXRlbWVkaXRvcmltYWdlXzY0OTA0NzY1YTM3MGUuanBnJnZlcnNpb249MDAwMCZzaWc9NTZmYjdhNTk3ZWYwMzg3YTNhNDU1YmVmMjMyODY5ZTM253D","type":"image\/png"}],"author":"PROS Inc.","twitter_card":"summary_large_image","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/pros.com\/learn\/outperform-2023\/fare-marketing-value-for-lcc-digital-strategy\/#article","isPartOf":{"@id":"https:\/\/pros.com\/learn\/outperform-2023\/fare-marketing-value-for-lcc-digital-strategy\/"},"author":{"name":"PROS Inc.","@id":"https:\/\/pros.com\/learn\/#\/schema\/person\/367d67ed981c1673557c5e6ebc008834"},"headline":"The Value of Fare Marketing for a LCC Digital Strategy","datePublished":"2023-06-19T11:30:36+00:00","dateModified":"2025-06-05T14:04:11+00:00","mainEntityOfPage":{"@id":"https:\/\/pros.com\/learn\/outperform-2023\/fare-marketing-value-for-lcc-digital-strategy\/"},"wordCount":79,"publisher":{"@id":"https:\/\/pros.com\/learn\/#organization"},"image":{"@id":"https:\/\/pros.com\/learn\/outperform-2023\/fare-marketing-value-for-lcc-digital-strategy\/#primaryimage"},"thumbnailUrl":"https:\/\/pros.com\/learn\/wp-content\/uploads\/2025\/06\/aHViPTgwNzIwJmNtZD1pdGVtZWRpdG9yaW1hZ2UmZmlsZW5hbWU9aXRlbWVkaXRvcmltYWdlXzY0OTA0NzY1YTM3MGUuanBnJnZlcnNpb249MDAwMCZzaWc9NTZmYjdhNTk3ZWYwMzg3YTNhNDU1YmVmMjMyODY5ZTM253D","keywords":["label-outperform","language-english","outperform-2023","type-video"],"articleSection":["Outperform 2023"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/pros.com\/learn\/outperform-2023\/fare-marketing-value-for-lcc-digital-strategy\/","url":"https:\/\/pros.com\/learn\/outperform-2023\/fare-marketing-value-for-lcc-digital-strategy\/","name":"The Value of Fare Marketing for a LCC Digital Strategy | AI-powered airline retailing and offer management platform","isPartOf":{"@id":"https:\/\/pros.com\/learn\/#website"},"primaryImageOfPage":{"@id":"https:\/\/pros.com\/learn\/outperform-2023\/fare-marketing-value-for-lcc-digital-strategy\/#primaryimage"},"image":{"@id":"https:\/\/pros.com\/learn\/outperform-2023\/fare-marketing-value-for-lcc-digital-strategy\/#primaryimage"},"thumbnailUrl":"https:\/\/pros.com\/learn\/wp-content\/uploads\/2025\/06\/aHViPTgwNzIwJmNtZD1pdGVtZWRpdG9yaW1hZ2UmZmlsZW5hbWU9aXRlbWVkaXRvcmltYWdlXzY0OTA0NzY1YTM3MGUuanBnJnZlcnNpb249MDAwMCZzaWc9NTZmYjdhNTk3ZWYwMzg3YTNhNDU1YmVmMjMyODY5ZTM253D","datePublished":"2023-06-19T11:30:36+00:00","dateModified":"2025-06-05T14:04:11+00:00","description":"Explore how airlines counter OTA disruption with targeted fare marketing strategies. Learn how to attract and convert customers effectively.","breadcrumb":{"@id":"https:\/\/pros.com\/learn\/outperform-2023\/fare-marketing-value-for-lcc-digital-strategy\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/pros.com\/learn\/outperform-2023\/fare-marketing-value-for-lcc-digital-strategy\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/pros.com\/learn\/outperform-2023\/fare-marketing-value-for-lcc-digital-strategy\/#primaryimage","url":"https:\/\/pros.com\/learn\/wp-content\/uploads\/2025\/06\/aHViPTgwNzIwJmNtZD1pdGVtZWRpdG9yaW1hZ2UmZmlsZW5hbWU9aXRlbWVkaXRvcmltYWdlXzY0OTA0NzY1YTM3MGUuanBnJnZlcnNpb249MDAwMCZzaWc9NTZmYjdhNTk3ZWYwMzg3YTNhNDU1YmVmMjMyODY5ZTM253D","contentUrl":"https:\/\/pros.com\/learn\/wp-content\/uploads\/2025\/06\/aHViPTgwNzIwJmNtZD1pdGVtZWRpdG9yaW1hZ2UmZmlsZW5hbWU9aXRlbWVkaXRvcmltYWdlXzY0OTA0NzY1YTM3MGUuanBnJnZlcnNpb249MDAwMCZzaWc9NTZmYjdhNTk3ZWYwMzg3YTNhNDU1YmVmMjMyODY5ZTM253D","width":500,"height":272},{"@type":"BreadcrumbList","@id":"https:\/\/pros.com\/learn\/outperform-2023\/fare-marketing-value-for-lcc-digital-strategy\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Resources","item":"https:\/\/pros.com\/learn\/"},{"@type":"ListItem","position":2,"name":"Outperform 2023","item":"https:\/\/pros.com\/learn\/outperform-2023\/"},{"@type":"ListItem","position":3,"name":"The Value of Fare Marketing for a LCC Digital Strategy"}]},{"@type":"WebSite","@id":"https:\/\/pros.com\/learn\/#website","url":"https:\/\/pros.com\/learn\/","name":"PROS Resources Center","description":"AI-powered airline retailing and offer management platform","publisher":{"@id":"https:\/\/pros.com\/learn\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/pros.com\/learn\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/pros.com\/learn\/#organization","name":"PROS, Inc.","url":"https:\/\/pros.com\/learn\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/pros.com\/learn\/#\/schema\/logo\/image\/","url":"https:\/\/pros.com\/learn\/wp-content\/uploads\/2025\/06\/social-default.png","contentUrl":"https:\/\/pros.com\/learn\/wp-content\/uploads\/2025\/06\/social-default.png","width":1200,"height":675,"caption":"PROS, Inc."},"image":{"@id":"https:\/\/pros.com\/learn\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/PROSInc","https:\/\/www.instagram.com\/pros.inc\/","https:\/\/www.linkedin.com\/company\/pros\/","https:\/\/www.youtube.com\/user\/PROSpricing"]},{"@type":"Person","@id":"https:\/\/pros.com\/learn\/#\/schema\/person\/367d67ed981c1673557c5e6ebc008834","name":"PROS Inc.","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/pros.com\/learn\/wp-content\/uploads\/2025\/06\/icon-1-150x150.png","url":"https:\/\/pros.com\/learn\/wp-content\/uploads\/2025\/06\/icon-1-150x150.png","contentUrl":"https:\/\/pros.com\/learn\/wp-content\/uploads\/2025\/06\/icon-1-150x150.png","caption":"PROS Inc."},"sameAs":["http:\/\/support.pagely.com"],"url":"https:\/\/pros.com\/learn\/author\/12349pwpadmin\/"}]}},"_links":{"self":[{"href":"https:\/\/pros.com\/learn\/wp-json\/wp\/v2\/posts\/3944","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pros.com\/learn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pros.com\/learn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pros.com\/learn\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/pros.com\/learn\/wp-json\/wp\/v2\/comments?post=3944"}],"version-history":[{"count":0,"href":"https:\/\/pros.com\/learn\/wp-json\/wp\/v2\/posts\/3944\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/pros.com\/learn\/wp-json\/wp\/v2\/media\/3943"}],"wp:attachment":[{"href":"https:\/\/pros.com\/learn\/wp-json\/wp\/v2\/media?parent=3944"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pros.com\/learn\/wp-json\/wp\/v2\/categories?post=3944"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pros.com\/learn\/wp-json\/wp\/v2\/tags?post=3944"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}