{"id":4447,"date":"2023-06-08T10:26:29","date_gmt":"2023-06-08T10:26:29","guid":{"rendered":"https:\/\/pros.com\/learn\/outperform-2023\/iata-state-of-offer-and-order-management\/"},"modified":"2025-06-05T14:09:38","modified_gmt":"2025-06-05T14:09:38","slug":"iata-state-of-offer-and-order-management","status":"publish","type":"post","link":"https:\/\/pros.com\/learn\/outperform-2023\/iata-state-of-offer-and-order-management\/","title":{"rendered":"IATA: The State of Offer and Order Management"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div><p><script src=\"https:\/\/fast.wistia.com\/embed\/medias\/503vi9euit.jsonp\" async=\"\"><\/script><script src=\"https:\/\/fast.wistia.com\/assets\/external\/E-v1.js\" async=\"\"><\/script><\/p>\n<div style=\"padding:56.25% 0 0 0;position:relative;\" class=\"wistia_responsive_padding\">\n<div style=\"height:100%;left:0;position:absolute;top:0;width:100%;\" class=\"wistia_responsive_wrapper\">\n<div style=\"height:100%;position:relative;width:100%\" class=\"wistia_embed wistia_async_503vi9euit videoFoam=true\">\n<div style=\"height:100%;left:0;opacity:0;overflow:hidden;position:absolute;top:0;transition:opacity 200ms;width:100%;\" class=\"wistia_swatch\"><img decoding=\"async\" alt=\"\" aria-hidden=\"true\" onload=\"this.parentNode.style.opacity=1;\" src=\"https:\/\/pros.com\/learn\/wp-content\/uploads\/2025\/06\/swatch-202\" style=\"filter:blur(5px); height:100%; object-fit:contain; width:100%\" \/><\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>The airline industry has embarked on a major transformation that will advance customer centricity and value creation. The customer experience today is affected by decades old standards, processes and technology and the IATA Modern Airline Retailing program will unleash value creation opportunities by transforming airline distribution to an ecosystem of &ldquo;Offers and Orders&rdquo; that will parallel what most other retailers use.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Discover the transformative journey of the airline industry, unlocking value creation through modern airline retailing and enhancing customer-centric experiences.<\/p>\n","protected":false},"author":1,"featured_media":4446,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[19],"tags":[85,46,118,86],"class_list":["post-4447","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-outperform-2023","tag-label-video","tag-language-english","tag-outperform-2023","tag-type-video","post-type-blogs"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>IATA: The State of Offer and Order Management | AI-powered airline retailing and offer management platform<\/title>\n<meta name=\"description\" content=\"Discover the transformative journey of the airline industry, unlocking value creation through modern airline retailing and enhancing customer-centric experiences.\" \/>\n<meta name=\"robots\" content=\"index, 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