{"id":4617,"date":"2023-06-19T14:30:42","date_gmt":"2023-06-19T14:30:42","guid":{"rendered":"https:\/\/pros.com\/learn\/outperform-2023\/leverage-air-trfx-capitalize-organic-search-demand-drive-incremental-bookings\/"},"modified":"2025-06-05T14:09:55","modified_gmt":"2025-06-05T14:09:55","slug":"leverage-air-trfx-capitalize-organic-search-demand-drive-incremental-bookings","status":"publish","type":"post","link":"https:\/\/pros.com\/learn\/outperform-2023\/leverage-air-trfx-capitalize-organic-search-demand-drive-incremental-bookings\/","title":{"rendered":"Leveraging airTRFX to Capitalize Organic Search Demand and Drive Incremental Bookings"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div><p><script src=\"https:\/\/fast.wistia.com\/embed\/medias\/6mx43msziu.jsonp\" async=\"\"><\/script><script src=\"https:\/\/fast.wistia.com\/assets\/external\/E-v1.js\" async=\"\"><\/script><\/p>\n<div style=\"padding:56.25% 0 0 0;position:relative;\" class=\"wistia_responsive_padding\">\n<div style=\"height:100%;left:0;position:absolute;top:0;width:100%;\" class=\"wistia_responsive_wrapper\">\n<div style=\"height:100%;position:relative;width:100%\" class=\"wistia_embed wistia_async_6mx43msziu videoFoam=true\">\n<div style=\"height:100%;left:0;opacity:0;overflow:hidden;position:absolute;top:0;transition:opacity 200ms;width:100%;\" class=\"wistia_swatch\"><img decoding=\"async\" src=\"https:\/\/pros.com\/learn\/wp-content\/uploads\/2025\/06\/swatch-227\" alt=\"\" aria-hidden=\"true\" onload=\"this.parentNode.style.opacity=1;\" style=\"filter:blur(5px); height:100%; object-fit:contain; width:100%\" \/><\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>Planning for most trips starts with a search. SEO is one of the primary ways to acquire and convert new customers, and with strategies to enhance organic performance, airlines can ensure they are showing up for all relevant queries. Hear how airlines are leveraging their organic channel to drive direct channel growth and loyalty and how airTRFX has become key to increase Organic Search by outranking OTAs and MSEs.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Unlock the potential of SEO for airlines. Discover strategies to drive direct channel growth and loyalty through enhanced organic performance.<\/p>\n","protected":false},"author":1,"featured_media":4616,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[19],"tags":[92,46,118,86],"class_list":["post-4617","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-outperform-2023","tag-label-outperform","tag-language-english","tag-outperform-2023","tag-type-video","post-type-blogs"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Leveraging airTRFX to Capitalize Organic Search Demand and Drive Incremental Bookings | AI-powered airline retailing and offer management platform<\/title>\n<meta name=\"description\" content=\"Unlock the potential of SEO for airlines. Discover strategies to drive direct channel growth and loyalty through enhanced organic performance.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/pros.com\/learn\/outperform-2023\/leverage-air-trfx-capitalize-organic-search-demand-drive-incremental-bookings\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Leveraging airTRFX to Capitalize Organic Search Demand and Drive Incremental Bookings | AI-powered airline retailing and offer management platform\" \/>\n<meta property=\"og:description\" content=\"Unlock the potential of SEO for airlines. Discover strategies to drive direct channel growth and loyalty through enhanced organic performance.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/pros.com\/learn\/outperform-2023\/leverage-air-trfx-capitalize-organic-search-demand-drive-incremental-bookings\/\" \/>\n<meta property=\"og:site_name\" content=\"PROS Resources Center\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/PROSInc\" \/>\n<meta property=\"article:published_time\" content=\"2023-06-19T14:30:42+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-05T14:09:55+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/pros.com\/learn\/wp-content\/uploads\/2025\/06\/aHViPTgwNzIwJmNtZD1pdGVtZWRpdG9yaW1hZ2UmZmlsZW5hbWU9aXRlbWVkaXRvcmltYWdlXzY0OTA2OTdlNjZjNDMuSlBHJnZlcnNpb249MDAwMCZzaWc9N2Y5OTI4MjlkMmEyODY5MTM3NDljMmIzMjcwMjhmZDM253D\" \/>\n\t<meta property=\"og:image:width\" content=\"500\" \/>\n\t<meta property=\"og:image:height\" content=\"272\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"PROS Inc.\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Leveraging airTRFX to Capitalize Organic Search Demand and Drive Incremental Bookings | AI-powered airline retailing and offer management platform","description":"Unlock the potential of SEO for airlines. 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