{"id":4653,"date":"2023-08-14T07:53:00","date_gmt":"2023-08-14T07:53:00","guid":{"rendered":"https:\/\/pros.com\/learn\/blog\/lufthansa-group-enhances-retailing-direct-offer-distribution-metasearch-using-continuous-pricing\/"},"modified":"2026-02-12T22:40:34","modified_gmt":"2026-02-12T22:40:34","slug":"lufthansa-group-enhances-retailing-direct-offer-distribution-metasearch-using-continuous-pricing","status":"publish","type":"post","link":"https:\/\/pros.com\/learn\/blog\/lufthansa-group-enhances-retailing-direct-offer-distribution-metasearch-using-continuous-pricing\/","title":{"rendered":"Lufthansa Group enhances retailing through direct offer distribution to metasearch using continuous pricing"},"content":{"rendered":"
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“<\/strong><\/strong>The goal was a single streamlined solution for the entire Lufthansa Group (LHG) with a direct connection to LHG availability which (PROS Dynamic Offers) gave us back the offer control and allowed us to place dynamic offers, granting us high accuracy and high conversion rate.<\/span>“<\/strong>\n<\/colgroup>\n\n\n
\"\"<\/td>\n\n
Janine Hoerburger<\/strong>
Director of Digital Marketing & Demand Generation<\/div>\n
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\"Lufthansa
Company:\u00a0<\/strong>Lufthansa Group
Website:\u00a0<\/strong>https:\/\/lufthansagroup.com\/<\/a>
Headquarters:<\/strong> Cologne, Germany
Number of employees: <\/strong>110 000
Founded:<\/strong> 1953
Industry: <\/strong>Airlines
Revenue: <\/strong>\u20ac32.7 billion<\/p>\n

Challenge<\/strong><\/h2>\n

The Lufthansa Group (LHG), Europe\u2019s biggest group of airline brands, was looking for more control and freedom to retail to their growing network of metasearchers (MSEs). MSEs are really important to the airline group for reach, especially in the markets where the airline brand is not very well-known.<\/p>\n

The landscape for metasearch was cumbersome and fragmented\u2014even within the group\u2019s carriers:<\/p>\n

    \n
  • The airline group suffered high transaction costs for offer distribution.<\/li>\n
  • Due to the various shopping sources MSEs were using, there were huge availability discrepancies and offer inconsistencies.<\/li>\n
  • There was no offer control and customers had a disparate shopping experience across the diversity of MSE outlets.<\/li>\n
  • The lack of offer control resulted in no opportunity to innovate across this extended channel of distribution.<\/li>\n<\/ul>\n

    Solution <\/strong><\/h2>\n

    The Lufthansa Group and PROS fostered very close collaboration and partnership to deploy a single offer instance for the entire metasearch network.<\/p>\n

    The LHG adopted a fully airline-controlled setup to fuel offer creation to the MSE channel. Learn all about the project from Janine Hoerburger, Manager Distribution Solutions, Lufthansa Group in the presentation below.<\/p>\n