{"id":4671,"date":"2023-08-31T14:32:46","date_gmt":"2023-08-31T14:32:46","guid":{"rendered":"https:\/\/pros.com\/learn\/blog\/major-middle-east-carrier-takes-control-offer-creation-speed-up-retail-transformation-offer-orders\/"},"modified":"2026-02-24T15:13:20","modified_gmt":"2026-02-24T15:13:20","slug":"major-middle-east-carrier-takes-control-offer-creation-speed-up-retail-transformation-offer-orders","status":"publish","type":"post","link":"https:\/\/pros.com\/learn\/blog\/major-middle-east-carrier-takes-control-offer-creation-speed-up-retail-transformation-offer-orders\/","title":{"rendered":"Major Middle East carrier takes control of offer creation to speed up retail transformation toward Offer &#038; Orders"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div><div style=\"background-color: #ffffff; padding: 40px; border-radius: 8px;\"><strong>&ldquo;Switching to the PROS solution will provide cost savings and the ability to handle billions of shopping requests annually besides moving to dynamic pricing, personalized offers, and dynamic bundling in the near future.&#8221;&nbsp;<\/p>\n<p>Large Middle East Carrier<br \/>Senior Executive, Revenue &amp; Distribution<\/strong><\/div>\n<p><em><img decoding=\"async\" alt=\"\" src=\"https:\/\/pros.com\/learn\/wp-content\/uploads\/2025\/06\/aHViPTgwNzIwJmNtZD1pdGVtZWRpdG9yaW1hZ2UmZmlsZW5hbWU9aXRlbWVkaXRvcmltYWdlXzY1ZjJlYzEzMjU0NTAuanBnJnZlcnNpb249MDAwMCZzaWc9ZmEwYmEzMzk4MDBhMDVmY2YzNDNiYjU4MzYxOThlYjc253D\" style=\"float: right; height: 213px; margin-bottom: 30px; margin-top: 30px; width: 350px;\"><\/em><\/p>\n<p><strong>Company:&nbsp;<\/strong>Major Middle East carrier<br \/><strong>Industry: <\/strong>Airlines<br \/><strong>Revenue: <\/strong>&gt;$29B<\/p>\n<p>&nbsp;<\/p>\n<h2>Challenge<\/h2>\n<p>The global Middle East carrier&rsquo;s network spans across 150 cities in 80 countries across 6 continents around the globe. To support its innovation plans to move to retail freedom with Offer &amp; Orders, the airline was looking to replace its incumbent offer provider for 20+ years.<\/p>\n<ul>\n<li>The airline&rsquo;s rich product offering and vast network required an offer engine capable of handling the rising volumes of requests&mdash;billions each year&mdash;and level of complexity.<\/li>\n<li>The legacy provider lacked real-time retail insights, making it difficult for the airline to make decisions based on customers&rsquo; shopping patterns and behavior.<\/li>\n<li>The airline wanted a futureproof solution that would provide full offer control and enable innovation through dynamic pricing, personalized offers, and dynamic bundling.<\/li>\n<\/ul>\n<h2>Solution<\/h2>\n<p>The airline and PROS embarked on a phased approach to power all direct digital and NDC sales channels of the airline: the dotcom and mobile app, agency and metasearch partners, and the carrier&rsquo;s call centers.<\/p>\n<p>The implementation included the rollout of <a href=\"https:\/\/pros.com\/products\/airline-dynamic-offers-software\/\" target=\"_blank\" rel=\"noopener\">PROS Offer Creation solution<\/a> as part of the PROS AI Platform to:<\/p>\n<ul>\n<li>Provide fast, rich and bookable offers to all metasearch partners of the airline.<\/li>\n<li>Revamp its digital experience for richer content, with branded fares and calendar shopping, providing more choice and a better experience to customers.<\/li>\n<li>And finally, power the carrier&rsquo;s omnichannel direct sales strategy at scale across all direct digital and NDC channels: the dotcom, agency and metasearch partners, and the call centers.<\/li>\n<\/ul>\n<h2>Results<\/h2>\n<p>With PROS, the airline achieved significant cost optimization and ROI, while reaching key milestones on its retail transformation journey. Today the carrier benefits from:<\/p>\n<ul>\n<li>Superior offer engine delivering <strong>top accuracy and performance<\/strong> at scale across all airline owned channels: direct digital and NDC.<\/li>\n<li>Capabilities to handle <strong>billions of shopping requests<\/strong> annually and prepare for the new world of Offers &amp; Orders.<\/li>\n<li><strong>Full offer creation<\/strong> support for its premium economy offering.<\/li>\n<li><strong>Ability to innovate faster<\/strong> to stay ahead of the competition through dynamic pricing, personalized offers, and dynamic bundling.<\/li>\n<li><strong>Automated repricing and re-shopping<\/strong> across mobile app, mobile web and desktop.<\/li>\n<li>Full capabilities to handle <strong>baggage allowance and baggage excess charges<\/strong> across the airport check-in channel globally.<\/li>\n<li><strong>Real-time shopping analytics<\/strong> like booking data, most shopped O&amp;Ds, and most booked fare families to fuel data-driven decision making.<\/li>\n<\/ul>\n<p><strong>Interested to learn more about the <a href=\"https:\/\/pros.com\/learn\/airlines-blog\/commercial-imperative-for-airline-ccos\" target=\"_blank\" rel=\"noopener\">path to airline commercial autonomy and retail freedom<\/a>? Contact PROS at airlines(at)pros.com<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Learn how a major Middle East carrier is leveraging PROS to fuel airline-led offer creation and optimization to all airline-owned distribution channels.<\/p>\n","protected":false},"author":43,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[152,14],"tags":[60,47,46,63,64,65,48,107,171,101],"class_list":["post-4671","post","type-post","status-publish","format-standard","hentry","category-blog","category-case-studies-testimonials","tag-industry-airlines","tag-label-blog-post","tag-language-english","tag-product-airline-dynamic-offers","tag-product-airline-shopping","tag-type-airlines-blog","tag-type-blog","tag-type-case-study","tag-type-customer-success-stories","tag-type-customer-testimonial","post-type-blogs"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Major Middle East carrier takes control of offer creation to speed up retail transformation toward Offer &amp; Orders | AI-powered airline retailing and offer management platform<\/title>\n<meta name=\"description\" content=\"Learn how Emirates is leveraging PROS to fuel airline-led offer creation and optimization to all airline-owned distribution channels.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/pros.com\/learn\/blog\/major-middle-east-carrier-takes-control-offer-creation-speed-up-retail-transformation-offer-orders\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Major Middle East carrier takes control of offer creation to speed up retail transformation toward Offer &amp; Orders | AI-powered airline retailing and offer management platform\" \/>\n<meta property=\"og:description\" content=\"Learn how Emirates is leveraging PROS to fuel airline-led offer creation and optimization to all airline-owned distribution channels.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/pros.com\/learn\/blog\/major-middle-east-carrier-takes-control-offer-creation-speed-up-retail-transformation-offer-orders\/\" \/>\n<meta property=\"og:site_name\" content=\"PROS Resources Center\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/PROSInc\" \/>\n<meta property=\"article:published_time\" content=\"2023-08-31T14:32:46+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-24T15:13:20+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/pros.com\/learn\/wp-content\/uploads\/2025\/06\/aHViPTgwNzIwJmNtZD1pdGVtZWRpdG9yaW1hZ2UmZmlsZW5hbWU9aXRlbWVkaXRvcmltYWdlXzY1ZjJlYzEzMjU0NTAuanBnJnZlcnNpb249MDAwMCZzaWc9ZmEwYmEzMzk4MDBhMDVmY2YzNDNiYjU4MzYxOThlYjc253D\" \/>\n<meta name=\"author\" content=\"PROS, Inc.\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Major Middle East carrier takes control of offer creation to speed up retail transformation toward Offer & Orders | AI-powered airline retailing and offer management platform","description":"Learn how Emirates is leveraging PROS to fuel airline-led offer creation and optimization to all airline-owned distribution channels.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/pros.com\/learn\/blog\/major-middle-east-carrier-takes-control-offer-creation-speed-up-retail-transformation-offer-orders\/","og_locale":"en_US","og_type":"article","og_title":"Major Middle East carrier takes control of offer creation to speed up retail transformation toward Offer & Orders | AI-powered airline retailing and offer management platform","og_description":"Learn how Emirates is leveraging PROS to fuel airline-led offer creation and optimization to all airline-owned distribution channels.","og_url":"https:\/\/pros.com\/learn\/blog\/major-middle-east-carrier-takes-control-offer-creation-speed-up-retail-transformation-offer-orders\/","og_site_name":"PROS Resources Center","article_publisher":"https:\/\/www.facebook.com\/PROSInc","article_published_time":"2023-08-31T14:32:46+00:00","article_modified_time":"2026-02-24T15:13:20+00:00","og_image":[{"url":"https:\/\/pros.com\/learn\/wp-content\/uploads\/2025\/06\/aHViPTgwNzIwJmNtZD1pdGVtZWRpdG9yaW1hZ2UmZmlsZW5hbWU9aXRlbWVkaXRvcmltYWdlXzY1ZjJlYzEzMjU0NTAuanBnJnZlcnNpb249MDAwMCZzaWc9ZmEwYmEzMzk4MDBhMDVmY2YzNDNiYjU4MzYxOThlYjc253D","type":"","width":"","height":""}],"author":"PROS, Inc.","twitter_card":"summary_large_image","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/pros.com\/learn\/blog\/major-middle-east-carrier-takes-control-offer-creation-speed-up-retail-transformation-offer-orders\/#article","isPartOf":{"@id":"https:\/\/pros.com\/learn\/blog\/major-middle-east-carrier-takes-control-offer-creation-speed-up-retail-transformation-offer-orders\/"},"author":{"name":"PROS, Inc.","@id":"https:\/\/pros.com\/learn\/#\/schema\/person\/3c01169d4cdc8b13a44c2aa287cf65f8"},"headline":"Major Middle East carrier takes control of offer creation to speed up retail transformation toward Offer &#038; 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