{"id":4671,"date":"2023-08-31T14:32:46","date_gmt":"2023-08-31T14:32:46","guid":{"rendered":"https:\/\/pros.com\/learn\/blog\/major-middle-east-carrier-takes-control-offer-creation-speed-up-retail-transformation-offer-orders\/"},"modified":"2026-06-10T13:37:57","modified_gmt":"2026-06-10T13:37:57","slug":"major-middle-east-carrier-takes-control-offer-creation-speed-up-retail-transformation-offer-orders","status":"publish","type":"post","link":"https:\/\/pros.com\/learn\/blog\/major-middle-east-carrier-takes-control-offer-creation-speed-up-retail-transformation-offer-orders\/","title":{"rendered":"Major Middle East carrier takes control of offer creation to speed up retail transformation toward Offer &#038; Orders"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div><div style=\"background-color: #ffffff; padding: 40px; border-radius: 8px;\"><strong>\u201cSwitching to the PROS solution will provide cost savings and the ability to handle billions of shopping requests annually besides moving to dynamic pricing, [relevant offers], and dynamic bundling in the near future.\u201d<\/strong><br \/>\nLarge Middle East Carrier<br \/>\nSenior Executive, Revenue &amp; Distribution<\/div>\n<p><em><img decoding=\"async\" style=\"float: right; height: 213px; margin-bottom: 30px; margin-top: 30px; width: 350px;\" src=\"https:\/\/pros.com\/learn\/wp-content\/uploads\/2025\/06\/aHViPTgwNzIwJmNtZD1pdGVtZWRpdG9yaW1hZ2UmZmlsZW5hbWU9aXRlbWVkaXRvcmltYWdlXzY1ZjJlYzEzMjU0NTAuanBnJnZlcnNpb249MDAwMCZzaWc9ZmEwYmEzMzk4MDBhMDVmY2YzNDNiYjU4MzYxOThlYjc253D\" alt=\"\" \/><\/em><\/p>\n<p><strong>Company:\u00a0<\/strong>Major Middle East carrier<br \/>\n<strong>Industry: <\/strong>Airlines<br \/>\n<strong>Revenue: <\/strong>&gt;$29B<\/p>\n<h2>Challenge<\/h2>\n<p>The global Middle East carrier\u2019s network spans across 150 cities in 80 countries across 6 continents around the globe. To support its innovation plans to move to retail freedom with Offer &amp; Orders, the airline was looking to replace its incumbent offer provider for 20+ years.<\/p>\n<ul>\n<li>The airline\u2019s rich product offering and vast network required an offer engine capable of handling the rising volumes of requests\u2014billions each year\u2014and level of complexity.<\/li>\n<li>The legacy provider lacked real-time retail insights, making it difficult for the airline to make decisions based on aggregate demand trends and booking request patterns.<\/li>\n<li>The airline wanted a futureproof solution that would provide full offer control and enable innovation through dynamic pricing, relevant offers, and dynamic bundling.<\/li>\n<\/ul>\n<h2>Solution<\/h2>\n<p>The airline and PROS embarked on a phased approach to power all direct digital and NDC sales channels of the airline: the dotcom and mobile app, agency and metasearch partners, and the carrier\u2019s call centers.<\/p>\n<p>The implementation included the rollout of <a href=\"https:\/\/pros.com\/products\/airline-dynamic-offers-software\/\" target=\"_blank\" rel=\"noopener\">PROS Offer Creation solution<\/a> as part of the PROS AI Platform to:<\/p>\n<ul>\n<li>Provide fast, rich and bookable offers to all metasearch partners of the airline.<\/li>\n<li>Revamp its digital experience for richer content, with branded fares and calendar shopping, providing more choice and a better experience to customers.<\/li>\n<li>And finally, power the carrier\u2019s omnichannel direct sales strategy at scale across all direct digital and NDC channels: the dotcom, agency and metasearch partners, and the call centers.<\/li>\n<\/ul>\n<h2>Results<\/h2>\n<p>With PROS, the airline achieved significant cost optimization and ROI, while reaching key milestones on its retail transformation journey. Today the carrier benefits from:<\/p>\n<ul>\n<li>Superior offer engine delivering <strong>top accuracy and performance<\/strong> at scale across all airline owned channels: direct digital and NDC.<\/li>\n<li>Capabilities to handle <strong>billions of shopping requests<\/strong> annually and prepare for the new world of Offers &amp; Orders.<\/li>\n<li><strong>Full offer creation<\/strong> support for its premium economy offering.<\/li>\n<li><strong>Ability to innovate<\/strong> faster to stay ahead of the competition through dynamic pricing, relevant offers, and dynamic bundling.<\/li>\n<li><strong>Automated repricing and re-shopping<\/strong> across mobile app, mobile web and desktop.<\/li>\n<li>Full capabilities to handle <strong>baggage allowance and baggage excess charges<\/strong> across the airport check-in channel globally.<\/li>\n<li><strong>Real-time shopping analytics<\/strong> like booking data, most shopped O&amp;Ds, and most booked fare families to fuel data-driven decision making.<\/li>\n<\/ul>\n<p><strong>Interested to learn more about the <a href=\"https:\/\/pros.com\/learn\/airlines-blog\/commercial-imperative-for-airline-ccos\" target=\"_blank\" rel=\"noopener\">path to airline commercial autonomy and retail freedom<\/a>? Contact PROS at airlines(at)pros.com<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Learn how a major Middle East carrier is leveraging PROS to fuel airline-led offer creation and optimization to all airline-owned distribution channels.<\/p>\n","protected":false},"author":43,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[152,14],"tags":[60,47,46,63,64,65,48,107,171,101],"class_list":["post-4671","post","type-post","status-publish","format-standard","hentry","category-blog","category-case-studies-testimonials","tag-industry-airlines","tag-label-blog-post","tag-language-english","tag-product-airline-dynamic-offers","tag-product-airline-shopping","tag-type-airlines-blog","tag-type-blog","tag-type-case-study","tag-type-customer-success-stories","tag-type-customer-testimonial","post-type-blogs"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Major Middle East carrier takes control of offer creation to speed up retail transformation toward Offer &amp; Orders | AI-powered airline retailing and offer management platform<\/title>\n<meta name=\"description\" content=\"Learn how Emirates is leveraging PROS to fuel airline-led offer creation and optimization to all airline-owned distribution channels.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/pros.com\/learn\/blog\/major-middle-east-carrier-takes-control-offer-creation-speed-up-retail-transformation-offer-orders\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Major Middle East carrier takes control of offer creation to speed up retail transformation toward Offer &amp; Orders | AI-powered airline retailing and offer management platform\" \/>\n<meta property=\"og:description\" content=\"Learn how Emirates is leveraging PROS to fuel airline-led offer creation and optimization to all airline-owned distribution channels.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/pros.com\/learn\/blog\/major-middle-east-carrier-takes-control-offer-creation-speed-up-retail-transformation-offer-orders\/\" \/>\n<meta property=\"og:site_name\" content=\"PROS Resources Center\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/PROSInc\" \/>\n<meta property=\"article:published_time\" content=\"2023-08-31T14:32:46+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-06-10T13:37:57+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/pros.com\/learn\/wp-content\/uploads\/2025\/06\/aHViPTgwNzIwJmNtZD1pdGVtZWRpdG9yaW1hZ2UmZmlsZW5hbWU9aXRlbWVkaXRvcmltYWdlXzY1ZjJlYzEzMjU0NTAuanBnJnZlcnNpb249MDAwMCZzaWc9ZmEwYmEzMzk4MDBhMDVmY2YzNDNiYjU4MzYxOThlYjc253D\" \/>\n<meta name=\"author\" content=\"PROS, Inc.\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Major Middle East carrier takes control of offer creation to speed up retail transformation toward Offer & Orders | AI-powered airline retailing and offer management platform","description":"Learn how Emirates is leveraging PROS to fuel airline-led offer creation and optimization to all airline-owned distribution channels.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/pros.com\/learn\/blog\/major-middle-east-carrier-takes-control-offer-creation-speed-up-retail-transformation-offer-orders\/","og_locale":"en_US","og_type":"article","og_title":"Major Middle East carrier takes control of offer creation to speed up retail transformation toward Offer & Orders | AI-powered airline retailing and offer management platform","og_description":"Learn how Emirates is leveraging PROS to fuel airline-led offer creation and optimization to all airline-owned distribution channels.","og_url":"https:\/\/pros.com\/learn\/blog\/major-middle-east-carrier-takes-control-offer-creation-speed-up-retail-transformation-offer-orders\/","og_site_name":"PROS Resources Center","article_publisher":"https:\/\/www.facebook.com\/PROSInc","article_published_time":"2023-08-31T14:32:46+00:00","article_modified_time":"2026-06-10T13:37:57+00:00","og_image":[{"url":"https:\/\/pros.com\/learn\/wp-content\/uploads\/2025\/06\/aHViPTgwNzIwJmNtZD1pdGVtZWRpdG9yaW1hZ2UmZmlsZW5hbWU9aXRlbWVkaXRvcmltYWdlXzY1ZjJlYzEzMjU0NTAuanBnJnZlcnNpb249MDAwMCZzaWc9ZmEwYmEzMzk4MDBhMDVmY2YzNDNiYjU4MzYxOThlYjc253D","type":"","width":"","height":""}],"author":"PROS, Inc.","twitter_card":"summary_large_image","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/pros.com\/learn\/blog\/major-middle-east-carrier-takes-control-offer-creation-speed-up-retail-transformation-offer-orders\/#article","isPartOf":{"@id":"https:\/\/pros.com\/learn\/blog\/major-middle-east-carrier-takes-control-offer-creation-speed-up-retail-transformation-offer-orders\/"},"author":{"name":"PROS, Inc.","@id":"https:\/\/pros.com\/learn\/#\/schema\/person\/3c01169d4cdc8b13a44c2aa287cf65f8"},"headline":"Major Middle East carrier takes control of offer creation to speed up retail transformation toward Offer &#038; 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