{"id":4674,"date":"2023-11-06T09:09:59","date_gmt":"2023-11-06T09:09:59","guid":{"rendered":"https:\/\/pros.com\/learn\/videos\/make-shift-direct-offer-distribution-with-pros\/"},"modified":"2025-06-05T14:10:39","modified_gmt":"2025-06-05T14:10:39","slug":"make-shift-direct-offer-distribution-with-pros","status":"publish","type":"post","link":"https:\/\/pros.com\/learn\/videos\/make-shift-direct-offer-distribution-with-pros\/","title":{"rendered":"Make the shift to direct offer distribution with PROS"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div><p><script src=\"https:\/\/fast.wistia.com\/embed\/medias\/s8b7jizmbd.jsonp\" async=\"\"><\/script><script src=\"https:\/\/fast.wistia.com\/assets\/external\/E-v1.js\" async=\"\"><\/script><\/p>\n<div style=\"padding:56.25% 0 0 0;position:relative;\" class=\"wistia_responsive_padding\">\n<div style=\"height:100%;left:0;position:absolute;top:0;width:100%;\" class=\"wistia_responsive_wrapper\">\n<div style=\"height:100%;position:relative;width:100%\" class=\"wistia_embed wistia_async_s8b7jizmbd seo=true videoFoam=true\">\n<div style=\"height:100%;left:0;opacity:0;overflow:hidden;position:absolute;top:0;transition:opacity 200ms;width:100%;\" class=\"wistia_swatch\"><img decoding=\"async\" src=\"https:\/\/pros.com\/learn\/wp-content\/uploads\/2025\/06\/swatch-243\" alt=\"\" aria-hidden=\"true\" onload=\"this.parentNode.style.opacity=1;\" style=\"filter:blur(5px); height:100%; object-fit:contain; width:100%\" \/><\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><a href=\"https:\/\/pros.com\/products\/airline-dynamic-offers-software\/\" target=\"_blank\">PROS Offer Creation and Retailing solutions<\/a> help airlines gain retail freedom by allowing them to create and distribute offers independently of their PSS and the GDS. Through airline-led offer creation and distribution airlines can take full control of their content, while reducing distribution cost, and scale their NDC strategy efficiently, with no compromise over content quality and channel performance.<\/p>\n<p>Check out the blog post &quot;<a href=\"https:\/\/pros.com\/learn\/airlines-blog\/four-benefits-detaching-offer-distribution-gds\" target=\"_blank\">4 Benefits of detaching offer distribution from the GDS<\/a>&quot; to learn more.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>PROS Offer Creation and Retailing solutions help airlines adopt airline-led retailing to achieve lower cost of distribution and gain more visibility into travel shopper.<\/p>\n","protected":false},"author":1,"featured_media":4673,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[9],"tags":[60,85,46,63,86],"class_list":["post-4674","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-videos","tag-industry-airlines","tag-label-video","tag-language-english","tag-product-airline-dynamic-offers","tag-type-video","post-type-blogs"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Make the shift to direct offer distribution with PROS | AI-powered airline retailing and offer management platform<\/title>\n<meta name=\"description\" content=\"PROS Offer Creation and Retailing solutions help airlines adopt airline-led retailing to achieve lower cost of distribution and gain more visibility into travel shopper.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/pros.com\/learn\/videos\/make-shift-direct-offer-distribution-with-pros\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Make the shift to direct offer distribution with PROS | AI-powered airline retailing and offer management platform\" \/>\n<meta property=\"og:description\" content=\"PROS Offer Creation and Retailing solutions help airlines adopt airline-led retailing to achieve lower cost of distribution and gain more visibility into travel shopper.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/pros.com\/learn\/videos\/make-shift-direct-offer-distribution-with-pros\/\" \/>\n<meta property=\"og:site_name\" content=\"PROS Resources Center\" \/>\n<meta property=\"article:publisher\" 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