{"id":5039,"date":"2023-06-19T11:12:29","date_gmt":"2023-06-19T11:12:29","guid":{"rendered":"https:\/\/pros.com\/learn\/outperform-2023\/moving-from-rm-to-offer-optimization\/"},"modified":"2025-06-05T14:11:06","modified_gmt":"2025-06-05T14:11:06","slug":"moving-from-rm-to-offer-optimization","status":"publish","type":"post","link":"https:\/\/pros.com\/learn\/outperform-2023\/moving-from-rm-to-offer-optimization\/","title":{"rendered":"Moving from RM to Offer Optimization"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div><p><script src=\"https:\/\/fast.wistia.com\/embed\/medias\/n08ofdxkcf.jsonp\" async><\/script><script src=\"https:\/\/fast.wistia.com\/assets\/external\/E-v1.js\" async><\/script><\/p>\n<div class=\"wistia_responsive_padding\" style=\"padding:56.25% 0 0 0;position:relative;\">\n<div class=\"wistia_responsive_wrapper\" style=\"height:100%;left:0;position:absolute;top:0;width:100%;\">\n<div class=\"wistia_embed wistia_async_n08ofdxkcf videoFoam=true\" style=\"height:100%;position:relative;width:100%\">\n<div class=\"wistia_swatch\" style=\"height:100%;left:0;opacity:0;overflow:hidden;position:absolute;top:0;transition:opacity 200ms;width:100%;\"><img decoding=\"async\" alt=\"\" aria-hidden=\"true\" onload=\"this.parentNode.style.opacity=1;\" src=\"https:\/\/pros.com\/learn\/wp-content\/uploads\/2025\/06\/swatch-262\" style=\"filter:blur(5px); height:100%; object-fit:contain; width:100%\" \/><\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>The story of the journey from class-based pricing to full offer optimization. Join this session to hear what the future of RM looks like, how airlines can bring offer optimization to life, step by step, with incremental value every step of the way. Justin Jander, PROS Director of Product Management will walk you through the AI-driven transformation of airline RM and the exciting new ways to deliver meaningful customer interactions and revenue-optimal offers.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Discover the future of airline revenue management. Learn about offer optimization and AI-driven transformation for meaningful customer interactions.<\/p>\n","protected":false},"author":1,"featured_media":5038,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[19],"tags":[92,46,118,86],"class_list":["post-5039","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-outperform-2023","tag-label-outperform","tag-language-english","tag-outperform-2023","tag-type-video","post-type-blogs"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Moving from RM to Offer Optimization | AI-powered airline retailing and offer management platform<\/title>\n<meta name=\"description\" content=\"Discover the future of airline revenue management. 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