{"id":5738,"date":"2020-10-14T17:25:05","date_gmt":"2020-10-14T17:25:05","guid":{"rendered":"https:\/\/pros.com\/learn\/outperform-2020\/revenue-management-rebuilding-the-business-case\/"},"modified":"2025-06-05T14:17:48","modified_gmt":"2025-06-05T14:17:48","slug":"revenue-management-rebuilding-the-business-case","status":"publish","type":"post","link":"https:\/\/pros.com\/learn\/outperform-2020\/revenue-management-rebuilding-the-business-case\/","title":{"rendered":"Revenue Management Re-Building the Business Case"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div><p><script src=\"https:\/\/fast.wistia.com\/embed\/medias\/v8tibnwvmk.jsonp\" async><\/script><script src=\"https:\/\/fast.wistia.com\/assets\/external\/E-v1.js\" async><\/script><\/p>\n<div class=\"wistia_responsive_padding\" style=\"padding:56.25% 0 0 0;position:relative;\">\n<div class=\"wistia_responsive_wrapper\" style=\"height:100%;left:0;position:absolute;top:0;width:100%;\">\n<div class=\"wistia_embed wistia_async_v8tibnwvmk videoFoam=true\" style=\"height:100%;position:relative;width:100%\">\n<div class=\"wistia_swatch\" style=\"height:100%;left:0;opacity:0;overflow:hidden;position:absolute;top:0;transition:opacity 200ms;width:100%;\"><img decoding=\"async\" alt=\"\" aria-hidden=\"true\" onload=\"this.parentNode.style.opacity=1;\" src=\"https:\/\/pros.com\/learn\/wp-content\/uploads\/2025\/06\/swatch-361\" style=\"filter:blur(5px);height:100%;object-fit:contain;width:100%;\" \/><\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>Karl Isler and Justin Jander discuss the steps to dynamic pricing through holistic management of availability, strategies, and data. Dynamic pricing doesn&rsquo;t have to be put to the backburner, but rather, airlines can lay the foundation for full dynamic pricing in the future.<\/p>\n<p><strong>About the Speakers&nbsp;<\/strong><\/p>\n<p>Karl Isler is a freelance consultant on pricing, revenue management, and distribution for airlines and IT providers.<\/p>\n<p>While at Swiss International Air Lines, he developed the concepts for the integrated O&amp;D pricing and inventory control strategy. He designed the dynamic pricing methods which are used by the Lufthansa Group Airlines today. He is author of several articles dealing with dynamic pricing and airline revenue management.<\/p>\n<p>He received his Ph.D. degree in Theoretical Physics from ETH Zurich. Before joining Swiss Air in 1993, he was a post-doctoral research fellow in particle physics and quantum field theory at the Universities of Montr&eacute;al and Utrecht.<\/p>\n<p>Justin Jander is a director of product management for travel products at PROS. Justin has been with PROS for 10 years, all within the product management group, focusing on the <a href=\"https:\/\/pros.com\/airline-products\/\" target=\"_self\">travel products<\/a> including revenue management, distribution, and cargo products. During that time, he has overseen the continuous improvement of the <a href=\"https:\/\/pros.com\/products\/sales-opportunity-detection-software\/\" target=\"_self\">PROS O&amp;D product<\/a>, the flagship product at PROS. These improvements have been through new features and functionality that improve the industry-leading Science as well as enhancements to the way analysts use the system. In order to understand the needs of the always-changing industry, he has worked with airlines across the world, which allows him to understand the business problem and translate that into features that can improve the products. His most recent accomplishment includes the successful launch of the new PROS RM Editions product, which includes launching <a href=\"https:\/\/pros.com\/products\/rm-essentials\/\" target=\"_self\">RM Essentials<\/a> and <a href=\"https:\/\/pros.com\/products\/rm-advantage\/\" target=\"_self\">RM Advantage<\/a>.<\/p>\n<p>Justin earned a Bachelor of Science degree in Mathematics from Stephen F. Austin State University and a Master of Science degree in Statistical Science from Southern Methodist University.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Preparing now for dynamic pricing later. Karl Isler and Justin Jander discuss Revenue Management: Re-Building the Business Case<\/p>\n","protected":false},"author":1,"featured_media":5737,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[12],"tags":[92,46,94,86],"class_list":["post-5738","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-outperform-2020","tag-label-outperform","tag-language-english","tag-outperform-2020","tag-type-video","post-type-blogs"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Revenue Management Re-Building the Business Case | AI-powered airline retailing and offer management platform<\/title>\n<meta name=\"description\" content=\"Preparing now for dynamic pricing later. Karl Isler and Justin Jander discuss Revenue Management: Re-Building the Business Case\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/pros.com\/learn\/outperform-2020\/revenue-management-rebuilding-the-business-case\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Revenue Management Re-Building the Business Case | AI-powered airline retailing and offer management platform\" \/>\n<meta property=\"og:description\" content=\"Preparing now for dynamic pricing later. Karl Isler and Justin Jander discuss Revenue Management: Re-Building the Business Case\" \/>\n<meta property=\"og:url\" content=\"https:\/\/pros.com\/learn\/outperform-2020\/revenue-management-rebuilding-the-business-case\/\" \/>\n<meta property=\"og:site_name\" content=\"PROS Resources Center\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/PROSInc\" \/>\n<meta property=\"article:published_time\" content=\"2020-10-14T17:25:05+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-05T14:17:48+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/pros.com\/learn\/wp-content\/uploads\/2025\/06\/aHViPTgwNzIwJmNtZD1pdGVtZWRpdG9yaW1hZ2UmZmlsZW5hbWU9aXRlbWVkaXRvcmltYWdlXzVmODZmZDQ4NDhhZGUuanBnJnZlcnNpb249MDAwMCZzaWc9ZjI4MTZhMjljNDEyY2ZlMDE1YmUyNGJhYTRmZGVhNjY253D\" \/>\n\t<meta property=\"og:image:width\" content=\"500\" \/>\n\t<meta property=\"og:image:height\" content=\"272\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"PROS Inc.\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Revenue Management Re-Building the Business Case | AI-powered airline retailing and offer management platform","description":"Preparing now for dynamic pricing later. 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