{"id":5741,"date":"2023-06-19T12:46:21","date_gmt":"2023-06-19T12:46:21","guid":{"rendered":"https:\/\/pros.com\/learn\/outperform-2023\/revenue-management-through-ai-ml\/"},"modified":"2025-06-05T14:17:48","modified_gmt":"2025-06-05T14:17:48","slug":"revenue-management-through-ai-ml","status":"publish","type":"post","link":"https:\/\/pros.com\/learn\/outperform-2023\/revenue-management-through-ai-ml\/","title":{"rendered":"Revenue Management Through AI\/ML"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div><p><script src=\"https:\/\/fast.wistia.com\/embed\/medias\/lajmow9gb7.jsonp\" async=\"\"><\/script><script src=\"https:\/\/fast.wistia.com\/assets\/external\/E-v1.js\" async=\"\"><\/script><\/p>\n<div style=\"padding:56.25% 0 0 0;position:relative;\" class=\"wistia_responsive_padding\">\n<div style=\"height:100%;left:0;position:absolute;top:0;width:100%;\" class=\"wistia_responsive_wrapper\">\n<div style=\"height:100%;position:relative;width:100%\" class=\"wistia_embed wistia_async_lajmow9gb7 videoFoam=true\">\n<div style=\"height:100%;left:0;opacity:0;overflow:hidden;position:absolute;top:0;transition:opacity 200ms;width:100%;\" class=\"wistia_swatch\"><img decoding=\"async\" src=\"https:\/\/pros.com\/learn\/wp-content\/uploads\/2025\/06\/swatch-362\" alt=\"\" aria-hidden=\"true\" onload=\"this.parentNode.style.opacity=1;\" style=\"filter:blur(5px); height:100%; object-fit:contain; width:100%\" \/><\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>The last few years have seen a host of vendors offering AI-based Revenue Management and Pricing systems. The breakthrough in AI\/ML seems to be driving these initiatives with little regard to all the learnings we have had over half a century in Airline Revenue Management Research. The presentation outlines the potential pitfalls an airline needs to be careful about rapid adoption of the new technologies without due diligence and recommends an RM evaluation framework for gradual progress with minimal risk.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Navigate the pitfalls of AI-based Revenue Management systems. Discover an evaluation framework for gradual progress with minimal risk.<\/p>\n","protected":false},"author":1,"featured_media":5740,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[19],"tags":[97,92,46,118,86],"class_list":["post-5741","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-outperform-2023","tag-algolia-no-index","tag-label-outperform","tag-language-english","tag-outperform-2023","tag-type-video","post-type-blogs"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Revenue Management Through AI\/ML | AI-powered airline retailing and offer management platform<\/title>\n<meta name=\"description\" content=\"Navigate the pitfalls of AI-based Revenue Management systems. Discover an evaluation framework for gradual progress with minimal risk.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/pros.com\/learn\/outperform-2023\/revenue-management-through-ai-ml\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Revenue Management Through AI\/ML | AI-powered airline retailing and offer management platform\" \/>\n<meta property=\"og:description\" content=\"Navigate the pitfalls of AI-based Revenue Management systems. Discover an evaluation framework for gradual progress with minimal risk.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/pros.com\/learn\/outperform-2023\/revenue-management-through-ai-ml\/\" \/>\n<meta property=\"og:site_name\" content=\"PROS Resources Center\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/PROSInc\" \/>\n<meta property=\"article:published_time\" content=\"2023-06-19T12:46:21+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-05T14:17:48+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/pros.com\/learn\/wp-content\/uploads\/2025\/06\/aHViPTgwNzIwJmNtZD1pdGVtZWRpdG9yaW1hZ2UmZmlsZW5hbWU9aXRlbWVkaXRvcmltYWdlXzY0OTA0ZmE1YjY4NGYuanBnJnZlcnNpb249MDAwMCZzaWc9Y2UxY2RhNmYzYjJkNjU2Yjc0M2VjMDc1ODMzZjhmYWE253D\" \/>\n\t<meta property=\"og:image:width\" content=\"500\" \/>\n\t<meta property=\"og:image:height\" content=\"272\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"PROS Inc.\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Revenue Management Through AI\/ML | AI-powered airline retailing and offer management platform","description":"Navigate the pitfalls of AI-based Revenue Management systems. 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