{"id":5989,"date":"2023-08-23T14:39:47","date_gmt":"2023-08-23T14:39:47","guid":{"rendered":"https:\/\/pros.com\/learn\/case-studies-testimonials\/tap-air-portugal-and-pros-partner-airline-rm-future\/"},"modified":"2025-11-07T19:36:51","modified_gmt":"2025-11-07T19:36:51","slug":"tap-air-portugal-and-pros-partner-airline-rm-future","status":"publish","type":"post","link":"https:\/\/pros.com\/learn\/case-studies-testimonials\/tap-air-portugal-and-pros-partner-airline-rm-future\/","title":{"rendered":"TAP Air Portugal and PROS Partner for the Future of Airline RM"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div><p><script src=\"https:\/\/fast.wistia.com\/player.js\" async><\/script><script src=\"https:\/\/fast.wistia.com\/embed\/2h562fuaf8.js\" async type=\"module\"><\/script><\/p>\n<style>wistia-player[media-id='2h562fuaf8']:not(:defined) { background: center \/ contain no-repeat url('https:\/\/fast.wistia.com\/embed\/medias\/2h562fuaf8\/swatch'); display: block; filter: blur(5px); padding-top:56.25%; }<\/style>\n<p> <wistia-player media-id=\"2h562fuaf8\" aspect=\"1.7777777777777777\"><\/wistia-player><\/p>\n<p>Watch this video to find out how Mario Cruz, Chief Commercial and Revenue Officer, TAP Air Portugal describes the long-standing partnership with PROS and how with the help of PROS the airline has been able to extract the most value from the solutions to prepare for the future of airline RM.<\/p>\n<h2>Full Transcript<\/h2>\n<p>Mario Cruz, the head of revenue management of TAP Air Portugal.<br \/><span id=\"dots\"><\/span><br \/><span id=\"more\">I have been in the working in the airline industry for more than twenty years. I started my career in El Salvador.<\/p>\n<p>Originally from El Salvador.<\/p>\n<p>And after ten years, I decide to, know, about other areas of operation airports, but then with the integration of Avianca, I had the opportunity to come back to revenue management as head of revenue management in Colombia, then with the restoration plan in TAP.<\/p>\n<p>It&#8217;s, impressing.<\/p>\n<p>They invite me to participate in this project, and I said, yes. Why not? So now I am one year and a half ago part of the TAP team.<\/p>\n<p>I have worked with the PROS for many years, you know, not need to have, but also in other companies. And we use, the, the suite, the complete suite for, for all products. We use RMA. We use GSO. In RTDP, and, and, and, of course, for a, for a network carrier having spoke airline, like, TAP It&#8217;s extremely important. The O and D optimization. So, during twenty twenty two, we we we have the tools, but we&#8217;ve we&#8217;ve rebuilt the processes and and fortunately, with the demand recovery, we were ready, to extract the maximum value from, from from the PROS tools, with the team and with the process.<\/p>\n<p>And, and, and, and I think all this, new development that, process we&#8217;re working on, like, willingness to pay dynamic pricing I think we are very aligned with what the airline industry needs. And it&#8217;s very aligned with our objective in TAP.<br \/>\n<\/span><\/p>\n<p><strong><button id=\"myBtn\" onclick=\"myFunction()\">Read full transcript<\/button><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Discover how TAP Air Portugal partnered with PROS to enhance revenue management, optimize pricing strategies, and prepare for the future of airline RM. <\/p>\n","protected":false},"author":1,"featured_media":5988,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":true,"footnotes":""},"categories":[14],"tags":[97,716,717,60,102,46,118,100,715,714,166,171,101,86],"class_list":["post-5989","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies-testimonials","tag-algolia-no-index","tag-dynamic-pricing-for-airlines","tag-future-of-airline-revenue-management","tag-industry-airlines","tag-label-customer-testimonial","tag-language-english","tag-outperform-2023","tag-product-airline-revenue-management","tag-pros-airline-pricing-optimization","tag-tap-air-portugal-revenue-management","tag-topic-airline-revenue-offer-optimization","tag-type-customer-success-stories","tag-type-customer-testimonial","tag-type-video","post-type-blogs"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - 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Portugal partnered with PROS to enhance revenue management, optimize pricing strategies, and prepare for the future of airline RM.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/pros.com\/learn\/case-studies-testimonials\/tap-air-portugal-and-pros-partner-airline-rm-future\/\" \/>\n<meta property=\"og:site_name\" content=\"PROS Resources Center\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/PROSInc\" \/>\n<meta property=\"article:published_time\" content=\"2023-08-23T14:39:47+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-11-07T19:36:51+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/pros.com\/learn\/wp-content\/uploads\/2025\/06\/aHViPTgwNzIwJmNtZD1pdGVtZWRpdG9yaW1hZ2UmZmlsZW5hbWU9aXRlbWVkaXRvcmltYWdlXzY1YzJiYzUwN2E4MWQucG5nJnZlcnNpb249MDAwMCZzaWc9YTVmMGViMjgxYTIzOTFhZTkyODhhNTc4MzNmMTViYzA253D\" \/>\n\t<meta property=\"og:image:width\" content=\"500\" \/>\n\t<meta property=\"og:image:height\" content=\"272\" 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