{"id":5996,"date":"2024-08-08T13:10:31","date_gmt":"2024-08-08T13:10:31","guid":{"rendered":"https:\/\/pros.com\/learn\/case-studies-testimonials\/tap-air-portugal-pros-two-decades-dedicated-rm-excellence\/"},"modified":"2026-02-09T19:25:02","modified_gmt":"2026-02-09T19:25:02","slug":"tap-air-portugal-pros-two-decades-dedicated-rm-excellence","status":"publish","type":"post","link":"https:\/\/pros.com\/learn\/case-studies-testimonials\/tap-air-portugal-pros-two-decades-dedicated-rm-excellence\/","title":{"rendered":"TAP Air Portugal and PROS: More Than Two Decades Dedicated to RM Excellence"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div><p>\n<script src=\"https:\/\/fast.wistia.com\/embed\/medias\/2zowa8xpzt.jsonp\" async=\"\"><\/script><br \/>\n<script src=\"https:\/\/fast.wistia.com\/assets\/external\/E-v1.js\" async=\"\"><\/script>\n<\/p>\n<div class=\"wistia_responsive_padding\" style=\"padding: 56.25% 0 0 0; position: relative;\">\n<div class=\"wistia_responsive_wrapper\" style=\"height: 100%; left: 0; position: absolute; top: 0; width: 100%;\">\n<div class=\"wistia_embed wistia_async_2zowa8xpzt seo=true videoFoam=true\" style=\"height: 100%; position: relative; width: 100%;\">\n<div class=\"wistia_swatch\" style=\"height: 100%; left: 0; opacity: 0; overflow: hidden; position: absolute; top: 0; transition: opacity 200ms; width: 100%;\"><img decoding=\"async\" src=\"https:\/\/pros.com\/learn\/wp-content\/uploads\/2025\/06\/swatch-399\" style=\"filter: blur(5px); height: 100%; object-fit: contain; width: 100%;\" alt=\"\" aria-hidden=\"true\" onload=\"this.parentNode.style.opacity=1;\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>Watch this video to learn how TAP Air Portugal leverages PROS <a href=\"mailto:https:\/\/pros.com\/solutions\/airline-offer-optimization\/\" target=\"_blank\" rel=\"noopener\">Offer Optimization<\/a> solutions &ndash; <a href=\"mailto:https:\/\/pros.com\/products\/airline-revenue-management-software\/\" target=\"_blank\" rel=\"noopener\">Revenue Management<\/a>, <a href=\"mailto:https:\/\/pros.com\/products\/real-time-dynamic-pricing-software\/\" target=\"_blank\" rel=\"noopener\">Real-Time Dynamic Pricing<\/a>, and <a href=\"https:\/\/pros.com\/products\/airline-group-sales-software\/\" target=\"_blank\" rel=\"noopener\">Group Sales Optimizer<\/a>, to improve revenue management processes and achieve RM system automation. Find out how the carrier strives for RM excellence leveraging PROS business expertise, RM best practices, and extensive <a href=\"mailto:https:\/\/pros.com\/pros-professional-services-for-airlines\/\" target=\"_blank\" rel=\"noopener\">Professional Services<\/a>. &nbsp;<\/p>\n<p><strong>Full Transcript:<\/strong><\/p>\n<p><strong>Antonia Valente:<\/strong> I&#8217;m Antonia Valente. I work at TAP, for 35 years, always on the revenue management theory and recently I&#8217;m on the last years as the responsible of the revenue systems management, planning and support. And at the TAP it&#8217;s a medium airline from Europe and we fly to North America, mainly Brazil and US we have a lot of route\u0441, and also to Africa and the Europe. <\/p>\n<p><strong>Question:<\/strong> What PROS solutions is TAP Air Portugal using today? <\/p>\n<p><strong>Antonia Valente:<\/strong> So, we are a PROS user for a long time, 25 years, and we have implemented all our revenue management systems solutions. So, we have currently all the products in cloud: RMA, RTDP Advantage, and the GSO Advantage, all the Advantage products. <\/p>\n<p><strong>Question:<\/strong> What major challenges is PROS helping TAP Air Portugal address? <\/p>\n<p><strong>Antonia Valente:<\/strong> PROS has helped us to moving along the years to the more automatized the process in the revenue management. Not only for the individual passengers but also for groups. And so, we had followed all this process together and it was a very important support, our partnership and now that we are the industries moving to the new AI generation, we obviously we need to integrate also this industry evolution and we will move to RTDP Ultimate. So, to the continuous pricing we start working on this and also, we are working on the roadmap for TAP to follow the best practices, and with the final, at a certain point there are always a new step to the order and offer management. <\/p>\n<p><strong>Question:<\/strong> What is behind the successful partnership of RROS and TAP Air Portugal? <\/p>\n<p><strong>Antonia Valente:<\/strong> Apart from the automation, the systems itself, something that I think that it&#8217;s very important to refer to the top success on the partnership with PROS is the support that PROS has given also to the change management, the business process. Because to implement a tool is not&hellip; The tool, the success of it is not only the functionalities of the tool, but mainly from my perspective, the way that users adjust and receive these new functionalities and implement this. And on this case, PROS has been also a very good support with all this change management, sales checks, best practices, business process working.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Learn how TAP Air Portugal combines PROS revenue optimization solutions to automate processes and increase passenger revenue.<\/p>\n","protected":false},"author":1,"featured_media":5995,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[191,14],"tags":[97,60,102,46,99,119,100,166,171,101],"class_list":["post-5996","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-airline-retailing","category-case-studies-testimonials","tag-algolia-no-index","tag-industry-airlines","tag-label-customer-testimonial","tag-language-english","tag-product-airline-group-sales","tag-product-airline-real-time-dynamic-pricing","tag-product-airline-revenue-management","tag-topic-airline-revenue-offer-optimization","tag-type-customer-success-stories","tag-type-customer-testimonial","post-type-blogs"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>TAP Air Portugal and PROS: More Than Two Decades Dedicated to RM Excellence | AI-powered airline retailing and offer management platform<\/title>\n<meta name=\"description\" content=\"Learn how TAP Air Portugal combines PROS revenue optimization solutions to automate processes and increase passenger revenue.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/pros.com\/learn\/case-studies-testimonials\/tap-air-portugal-pros-two-decades-dedicated-rm-excellence\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"TAP Air Portugal and PROS: More Than Two Decades Dedicated to RM Excellence | AI-powered airline retailing and offer management platform\" \/>\n<meta property=\"og:description\" content=\"Learn how TAP Air Portugal combines PROS revenue optimization solutions to automate processes and increase passenger revenue.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/pros.com\/learn\/case-studies-testimonials\/tap-air-portugal-pros-two-decades-dedicated-rm-excellence\/\" \/>\n<meta property=\"og:site_name\" content=\"PROS Resources Center\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/PROSInc\" \/>\n<meta property=\"article:published_time\" content=\"2024-08-08T13:10:31+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-09T19:25:02+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/pros.com\/learn\/wp-content\/uploads\/2025\/06\/tap-air-portugal-pros-more-than-two-decades-dedicated-rm-excellence-thumbnail_zfuw3i.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"870\" \/>\n\t<meta property=\"og:image:height\" content=\"473\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"PROS Inc.\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"TAP Air Portugal and PROS: More Than Two Decades Dedicated to RM Excellence | AI-powered airline retailing and offer management platform","description":"Learn how TAP Air Portugal combines PROS revenue optimization solutions to automate processes and increase passenger revenue.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/pros.com\/learn\/case-studies-testimonials\/tap-air-portugal-pros-two-decades-dedicated-rm-excellence\/","og_locale":"en_US","og_type":"article","og_title":"TAP Air Portugal and PROS: More Than Two Decades Dedicated to RM Excellence | AI-powered airline retailing and offer management platform","og_description":"Learn how TAP Air Portugal combines PROS revenue optimization solutions to automate processes and increase passenger revenue.","og_url":"https:\/\/pros.com\/learn\/case-studies-testimonials\/tap-air-portugal-pros-two-decades-dedicated-rm-excellence\/","og_site_name":"PROS Resources Center","article_publisher":"https:\/\/www.facebook.com\/PROSInc","article_published_time":"2024-08-08T13:10:31+00:00","article_modified_time":"2026-02-09T19:25:02+00:00","og_image":[{"width":870,"height":473,"url":"https:\/\/pros.com\/learn\/wp-content\/uploads\/2025\/06\/tap-air-portugal-pros-more-than-two-decades-dedicated-rm-excellence-thumbnail_zfuw3i.jpg","type":"image\/jpeg"}],"author":"PROS Inc.","twitter_card":"summary_large_image","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/pros.com\/learn\/case-studies-testimonials\/tap-air-portugal-pros-two-decades-dedicated-rm-excellence\/#article","isPartOf":{"@id":"https:\/\/pros.com\/learn\/case-studies-testimonials\/tap-air-portugal-pros-two-decades-dedicated-rm-excellence\/"},"author":{"name":"PROS Inc.","@id":"https:\/\/pros.com\/learn\/#\/schema\/person\/367d67ed981c1673557c5e6ebc008834"},"headline":"TAP Air Portugal and PROS: More Than Two Decades Dedicated to RM Excellence","datePublished":"2024-08-08T13:10:31+00:00","dateModified":"2026-02-09T19:25:02+00:00","mainEntityOfPage":{"@id":"https:\/\/pros.com\/learn\/case-studies-testimonials\/tap-air-portugal-pros-two-decades-dedicated-rm-excellence\/"},"wordCount":450,"publisher":{"@id":"https:\/\/pros.com\/learn\/#organization"},"image":{"@id":"https:\/\/pros.com\/learn\/case-studies-testimonials\/tap-air-portugal-pros-two-decades-dedicated-rm-excellence\/#primaryimage"},"thumbnailUrl":"https:\/\/pros.com\/learn\/wp-content\/uploads\/2025\/06\/tap-air-portugal-pros-more-than-two-decades-dedicated-rm-excellence-thumbnail_zfuw3i.jpg","keywords":["algolia-no-index","industry-airlines","label-customer-testimonial","language-english","product-airline-group-sales","product-airline-real-time-dynamic-pricing","product-airline-revenue-management","topic-airline-revenue-offer-optimization","type-customer-success-stories","type-customer-testimonial"],"articleSection":["Airline Retailing","Case Studies &amp; Testimonials"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/pros.com\/learn\/case-studies-testimonials\/tap-air-portugal-pros-two-decades-dedicated-rm-excellence\/","url":"https:\/\/pros.com\/learn\/case-studies-testimonials\/tap-air-portugal-pros-two-decades-dedicated-rm-excellence\/","name":"TAP Air Portugal and PROS: More Than Two Decades Dedicated to RM Excellence | AI-powered airline retailing and offer management platform","isPartOf":{"@id":"https:\/\/pros.com\/learn\/#website"},"primaryImageOfPage":{"@id":"https:\/\/pros.com\/learn\/case-studies-testimonials\/tap-air-portugal-pros-two-decades-dedicated-rm-excellence\/#primaryimage"},"image":{"@id":"https:\/\/pros.com\/learn\/case-studies-testimonials\/tap-air-portugal-pros-two-decades-dedicated-rm-excellence\/#primaryimage"},"thumbnailUrl":"https:\/\/pros.com\/learn\/wp-content\/uploads\/2025\/06\/tap-air-portugal-pros-more-than-two-decades-dedicated-rm-excellence-thumbnail_zfuw3i.jpg","datePublished":"2024-08-08T13:10:31+00:00","dateModified":"2026-02-09T19:25:02+00:00","description":"Learn how TAP Air Portugal combines PROS revenue optimization solutions to automate processes and increase passenger revenue.","breadcrumb":{"@id":"https:\/\/pros.com\/learn\/case-studies-testimonials\/tap-air-portugal-pros-two-decades-dedicated-rm-excellence\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/pros.com\/learn\/case-studies-testimonials\/tap-air-portugal-pros-two-decades-dedicated-rm-excellence\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/pros.com\/learn\/case-studies-testimonials\/tap-air-portugal-pros-two-decades-dedicated-rm-excellence\/#primaryimage","url":"https:\/\/pros.com\/learn\/wp-content\/uploads\/2025\/06\/tap-air-portugal-pros-more-than-two-decades-dedicated-rm-excellence-thumbnail_zfuw3i.jpg","contentUrl":"https:\/\/pros.com\/learn\/wp-content\/uploads\/2025\/06\/tap-air-portugal-pros-more-than-two-decades-dedicated-rm-excellence-thumbnail_zfuw3i.jpg","width":870,"height":473},{"@type":"BreadcrumbList","@id":"https:\/\/pros.com\/learn\/case-studies-testimonials\/tap-air-portugal-pros-two-decades-dedicated-rm-excellence\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Resources","item":"https:\/\/pros.com\/learn\/"},{"@type":"ListItem","position":2,"name":"Airline Retailing","item":"https:\/\/pros.com\/learn\/airline-retailing\/"},{"@type":"ListItem","position":3,"name":"TAP Air Portugal and PROS: More Than Two Decades Dedicated to RM Excellence"}]},{"@type":"WebSite","@id":"https:\/\/pros.com\/learn\/#website","url":"https:\/\/pros.com\/learn\/","name":"PROS Resources Center","description":"AI-powered airline retailing and offer management platform","publisher":{"@id":"https:\/\/pros.com\/learn\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/pros.com\/learn\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/pros.com\/learn\/#organization","name":"PROS, Inc.","url":"https:\/\/pros.com\/learn\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/pros.com\/learn\/#\/schema\/logo\/image\/","url":"https:\/\/pros.com\/learn\/wp-content\/uploads\/2025\/06\/social-default.png","contentUrl":"https:\/\/pros.com\/learn\/wp-content\/uploads\/2025\/06\/social-default.png","width":1200,"height":675,"caption":"PROS, Inc."},"image":{"@id":"https:\/\/pros.com\/learn\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/PROSInc","https:\/\/www.instagram.com\/pros.inc\/","https:\/\/www.linkedin.com\/company\/pros\/","https:\/\/www.youtube.com\/user\/PROSpricing"]},{"@type":"Person","@id":"https:\/\/pros.com\/learn\/#\/schema\/person\/367d67ed981c1673557c5e6ebc008834","name":"PROS Inc.","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/pros.com\/learn\/wp-content\/uploads\/2025\/06\/icon-1-150x150.png","url":"https:\/\/pros.com\/learn\/wp-content\/uploads\/2025\/06\/icon-1-150x150.png","contentUrl":"https:\/\/pros.com\/learn\/wp-content\/uploads\/2025\/06\/icon-1-150x150.png","caption":"PROS Inc."},"sameAs":["http:\/\/support.pagely.com"],"url":"https:\/\/pros.com\/learn\/author\/12349pwpadmin\/"}]}},"_links":{"self":[{"href":"https:\/\/pros.com\/learn\/wp-json\/wp\/v2\/posts\/5996","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pros.com\/learn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pros.com\/learn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pros.com\/learn\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/pros.com\/learn\/wp-json\/wp\/v2\/comments?post=5996"}],"version-history":[{"count":0,"href":"https:\/\/pros.com\/learn\/wp-json\/wp\/v2\/posts\/5996\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/pros.com\/learn\/wp-json\/wp\/v2\/media\/5995"}],"wp:attachment":[{"href":"https:\/\/pros.com\/learn\/wp-json\/wp\/v2\/media?parent=5996"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pros.com\/learn\/wp-json\/wp\/v2\/categories?post=5996"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pros.com\/learn\/wp-json\/wp\/v2\/tags?post=5996"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}