{"id":6012,"date":"2020-10-15T20:27:34","date_gmt":"2020-10-15T20:27:34","guid":{"rendered":"https:\/\/pros.com\/learn\/outperform-2020\/the-case-for-innovation-during-disruption\/"},"modified":"2025-06-05T14:26:57","modified_gmt":"2025-06-05T14:26:57","slug":"the-case-for-innovation-during-disruption","status":"publish","type":"post","link":"https:\/\/pros.com\/learn\/outperform-2020\/the-case-for-innovation-during-disruption\/","title":{"rendered":"The Case for Innovation During Disruption"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div><p><script src=\"https:\/\/fast.wistia.com\/embed\/medias\/agmgsquh5m.jsonp\" async><\/script><script src=\"https:\/\/fast.wistia.com\/assets\/external\/E-v1.js\" async><\/script><\/p>\n<div class=\"wistia_responsive_padding\" style=\"padding:56.25% 0 0 0;position:relative;\">\n<div class=\"wistia_responsive_wrapper\" style=\"height:100%;left:0;position:absolute;top:0;width:100%;\">\n<div class=\"wistia_embed wistia_async_agmgsquh5m videoFoam=true\" style=\"height:100%;position:relative;width:100%\">\n<div class=\"wistia_swatch\" style=\"height:100%;left:0;opacity:0;overflow:hidden;position:absolute;top:0;transition:opacity 200ms;width:100%;\"><img decoding=\"async\" alt=\"\" aria-hidden=\"true\" onload=\"this.parentNode.style.opacity=1;\" src=\"https:\/\/pros.com\/learn\/wp-content\/uploads\/2025\/06\/swatch-401\" style=\"filter:blur(5px);height:100%;object-fit:contain;width:100%;\" \/><\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>Last year, the talk of the industry centered around airline retailing and innovation to drive the customer experience forward. As the future holds uncertainty and airlines are focused around cost reduction &ndash; what&#39;s the business case around retailing, dynamic pricing, and innovation?<\/p>\n<p><strong>About the Speaker<\/strong><\/p>\n<p>Henry Harteveldt is one of the travel industry&rsquo;s most respected analysts. Harteveldt is President of Atmosphere Research Group, a San Francisco, CA-based independent, objective travel industry strategic market research and advisory firm. Harteveldt started Atmosphere in September 2011, following a nearly 12-year career as Forrester Research&rsquo;s global head of travel research.<\/p>\n<p>Atmosphere conducts worldwide consumer and industry research and forward-looking guidance on a variety of topics at the intersection of commercial functions and technology, with extensive focus on distribution and digital commerce, ancillary product strategy and retailing, and loyalty marketing. Before becoming an analyst, Harteveldt spent more than 15 years in marketing, product, planning, and distribution roles at firms such as Continental Airlines, Fairmont Hotel Management Company, and GetThere. Harteveldt is regularly quoted in media such as The New York Times, Wall Street Journal, and Reuters, and appears on CBS, CNBC, Bloomberg, and CNN. Henry is a graduate of the Tulane University School of Business in New Orleans, LA. Harteveldt regularly shares his industry insights on LinkedIn and Twitter (@hharteveldt).<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Will innovation take a detour now that airlines are focused on cost reduction? Henry Harteveldt explains in The Case for Innovation During Disruption.<\/p>\n","protected":false},"author":1,"featured_media":6011,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[12],"tags":[97,92,46,94,86],"class_list":["post-6012","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-outperform-2020","tag-algolia-no-index","tag-label-outperform","tag-language-english","tag-outperform-2020","tag-type-video","post-type-blogs"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Case for Innovation During Disruption | AI-powered airline retailing and offer management platform<\/title>\n<meta name=\"description\" content=\"Will innovation take a detour now that airlines are focused on cost reduction? Henry Harteveldt explains in The Case for Innovation During Disruption.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/pros.com\/learn\/outperform-2020\/the-case-for-innovation-during-disruption\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Case for Innovation During Disruption | AI-powered airline retailing and offer management platform\" \/>\n<meta property=\"og:description\" content=\"Will innovation take a detour now that airlines are focused on cost reduction? Henry Harteveldt explains in The Case for Innovation During Disruption.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/pros.com\/learn\/outperform-2020\/the-case-for-innovation-during-disruption\/\" \/>\n<meta property=\"og:site_name\" content=\"PROS Resources Center\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/PROSInc\" \/>\n<meta property=\"article:published_time\" content=\"2020-10-15T20:27:34+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-05T14:26:57+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/pros.com\/learn\/wp-content\/uploads\/2025\/06\/aHViPTgwNzIwJmNtZD1pdGVtZWRpdG9yaW1hZ2UmZmlsZW5hbWU9aXRlbWVkaXRvcmltYWdlXzVmODg5M2RkYmM1YjcuanBnJnZlcnNpb249MDAwMCZzaWc9ZTA1NDAzYTVlN2U2MDBkZGMxOTUyYTI5ZDAxZGY5ZDc253D\" \/>\n\t<meta property=\"og:image:width\" content=\"500\" \/>\n\t<meta property=\"og:image:height\" content=\"272\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"PROS Inc.\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"The Case for Innovation During Disruption | AI-powered airline retailing and offer management platform","description":"Will innovation take a detour now that airlines are focused on cost reduction? 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