{"id":6548,"date":"2024-08-08T13:40:18","date_gmt":"2024-08-08T13:40:18","guid":{"rendered":"https:\/\/pros.com\/learn\/case-studies-testimonials\/turkish-airlines-adopts-pros-willingness-to-pay-improve-forecast-accuracy-move-towards-dynamic-pricing\/"},"modified":"2026-05-01T20:00:15","modified_gmt":"2026-05-01T20:00:15","slug":"turkish-airlines-adopts-pros-price-elasticity-optimization-improve-forecast-accuracy-move-towards-dynamic-pricing","status":"publish","type":"post","link":"https:\/\/pros.com\/learn\/case-studies-testimonials\/turkish-airlines-adopts-pros-price-elasticity-optimization-improve-forecast-accuracy-move-towards-dynamic-pricing\/","title":{"rendered":"Turkish Airlines Adopts PROS Price Elasticity Optimization to Improve Forecast Accuracy and Move Toward Dynamic Pricing"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div><p><script src=\"https:\/\/fast.wistia.com\/embed\/medias\/1ja69z59ey.jsonp\" async=\"\"><\/script><br \/>\n<script src=\"https:\/\/fast.wistia.com\/assets\/external\/E-v1.js\" async=\"\"><\/script><\/p>\n<div class=\"wistia_responsive_padding\" style=\"padding: 56.25% 0 0 0; position: relative;\">\n<div class=\"wistia_responsive_wrapper\" style=\"height: 100%; left: 0; position: absolute; top: 0; width: 100%;\">\n<div class=\"wistia_embed wistia_async_1ja69z59ey seo=true videoFoam=true\" style=\"height: 100%; position: relative; width: 100%;\">\n<div class=\"wistia_swatch\" style=\"height: 100%; left: 0; opacity: 0; overflow: hidden; position: absolute; top: 0; transition: opacity 200ms; width: 100%;\"><img decoding=\"async\" style=\"filter: blur(5px); height: 100%; object-fit: contain; width: 100%;\" src=\"https:\/\/pros.com\/learn\/wp-content\/uploads\/2025\/06\/swatch-438\" alt=\"\" aria-hidden=\"true\" \/><\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>Watch this video with Nasrullah Erulusoy PhD, Manager Interline Revenue Management and Pricing, to learn how Turkish Airlines implemented\u00a0 PROS RM with Elasticity Forecasting and Optimization, what the learning curve has been for their RM analysts, and the positive outcomes they achieved on the path to dynamic pricing adoption.<\/p>\n<p><strong>Video Highlights<\/strong><\/p>\n<ul>\n<li><a href=\"#wistia_1ja69z59ey?time=40s\">00:40<\/a> \u2013 Hear what PROS solutions Turkish Airlines is using today and how they help the carrier\u2019s revenue optimization strategy.<\/li>\n<li><a href=\"#wistia_1ja69z59ey?time=59s\">00:59<\/a> \u2013 Learn about the challenges PROS RM science and technology helps Turkish Airlines solve.<\/li>\n<li><a href=\"#wistia_1ja69z59ey?time=1m56s\">01:56<\/a> &#8211; The main outcomes of implementing PROS Elasticity Forecasting and Optimization solution.<\/li>\n<li><a href=\"#wistia_1ja69z59ey?time=3m5s\">03:05<\/a> \u2013 Find out what the learning curve has been for RM analysts in Turkish Airlines and how PROS helped the carrier during the process.<\/li>\n<li><a href=\"#wistia_1ja69z59ey?time=4m8s\">04:08<\/a> \u2013 Understand the role of AI in forecasting and optimization.<\/li>\n<li><a href=\"#wistia_1ja69z59ey?time=5m5s\">05:05<\/a> \u2013 Turkish Airlines shares their view on what is behind the success of their partnership with PROS.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Learn how Turkish Airlines implemented PROS Price Elasticity Optimization and improved revenue management.<\/p>\n","protected":false},"author":1,"featured_media":6547,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":true,"footnotes":""},"categories":[191,14],"tags":[60,102,46,99,119,100,166,171,101],"class_list":["post-6548","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-airline-retailing","category-case-studies-testimonials","tag-industry-airlines","tag-label-customer-testimonial","tag-language-english","tag-product-airline-group-sales","tag-product-airline-real-time-dynamic-pricing","tag-product-airline-revenue-management","tag-topic-airline-revenue-offer-optimization","tag-type-customer-success-stories","tag-type-customer-testimonial","post-type-blogs"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Turkish Airlines Adopts PROS Price Elasticity Optimization to Improve Forecast Accuracy and Move Toward Dynamic Pricing | AI-powered airline retailing and offer management platform<\/title>\n<meta name=\"description\" content=\"Learn how Turkish Airlines implemented PROS Price Elasticity Optimization and improved revenue management.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/pros.com\/learn\/case-studies-testimonials\/turkish-airlines-adopts-pros-price-elasticity-optimization-improve-forecast-accuracy-move-towards-dynamic-pricing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Turkish Airlines Adopts PROS Price Elasticity Optimization to Improve Forecast Accuracy and Move Toward Dynamic Pricing | AI-powered airline retailing and offer management platform\" \/>\n<meta property=\"og:description\" content=\"Learn how Turkish Airlines implemented PROS Price Elasticity Optimization and improved revenue management.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/pros.com\/learn\/case-studies-testimonials\/turkish-airlines-adopts-pros-price-elasticity-optimization-improve-forecast-accuracy-move-towards-dynamic-pricing\/\" \/>\n<meta property=\"og:site_name\" content=\"PROS Resources Center\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/PROSInc\" \/>\n<meta property=\"article:published_time\" content=\"2024-08-08T13:40:18+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-01T20:00:15+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/pros.com\/learn\/wp-content\/uploads\/2025\/06\/Uberflip_Outperform_Customer_Success_Story_Turkish_Airlines_Erulusoy_qccwvk.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"870\" \/>\n\t<meta property=\"og:image:height\" content=\"473\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"PROS Inc.\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Turkish Airlines Adopts PROS Price Elasticity Optimization to Improve Forecast Accuracy and Move Toward Dynamic Pricing | AI-powered airline retailing and offer management platform","description":"Learn how Turkish Airlines implemented PROS Price Elasticity Optimization and improved revenue management.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/pros.com\/learn\/case-studies-testimonials\/turkish-airlines-adopts-pros-price-elasticity-optimization-improve-forecast-accuracy-move-towards-dynamic-pricing\/","og_locale":"en_US","og_type":"article","og_title":"Turkish Airlines Adopts PROS Price Elasticity Optimization to Improve Forecast Accuracy and Move Toward Dynamic 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