{"id":7118,"date":"2024-05-01T21:42:22","date_gmt":"2024-05-01T21:42:22","guid":{"rendered":"https:\/\/pros.com\/learn\/white-papers\/pros-and-skyscanner-guide-offer-optimization-via-metasearch\/"},"modified":"2026-02-13T19:09:58","modified_gmt":"2026-02-13T19:09:58","slug":"pros-and-skyscanner-guide-offer-optimization-via-metasearch","status":"publish","type":"post","link":"https:\/\/pros.com\/learn\/airline-retailing\/pros-and-skyscanner-guide-offer-optimization-via-metasearch\/","title":{"rendered":"PROS and Skyscanner: Guide to Offer Optimization via Metasearch"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div><div id=\"pdf-container\" data-pdf=\"https:\/\/pros.com\/learn\/wp-content\/uploads\/2025\/06\/PROS-and-Skyscanner-Guide-to-Offer-Optimization-via-Metasearch.pdf\"><\/div>\n<p>In this guide PROS and Skyscanner explore how airlines of different sizes and business models can harness the potential of metasearch engine (MSEs) to bring offer optimization to life, present richer offerings, and boost conversion rates.<\/p>\n<p>With insights from Air Canada and Lufthansa Group, in the next few pages you will discover the endless opportunities for direct and more meaningful retailing through metasearch engines.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Unlock the potential of metasearch engines for modern airline retailing with PROS and Skyscanner. Optimize offers and expand market reach, enhancing the traveler experience and driving revenue.<\/p>\n","protected":false},"author":1,"featured_media":7117,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[191,20],"tags":[60,122,46,63,119,64,166,123],"class_list":["post-7118","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-airline-retailing","category-white-papers","tag-industry-airlines","tag-label-white-paper","tag-language-english","tag-product-airline-dynamic-offers","tag-product-airline-real-time-dynamic-pricing","tag-product-airline-shopping","tag-topic-airline-revenue-offer-optimization","tag-type-white-paper","post-type-docs"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Optimizing Airline Offers for Metasearch | PROS and 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