{"id":7187,"date":"2018-08-29T01:49:20","date_gmt":"2018-08-29T01:49:20","guid":{"rendered":"https:\/\/pros.com\/learn\/white-papers\/scientific-pricing-for-winning-group-sales\/"},"modified":"2026-02-13T19:12:17","modified_gmt":"2026-02-13T19:12:17","slug":"scientific-pricing-for-winning-group-sales","status":"publish","type":"post","link":"https:\/\/pros.com\/learn\/white-papers\/scientific-pricing-for-winning-group-sales\/","title":{"rendered":"Scientific Pricing to Win Group Sales"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div><div id=\"pdf-container\" data-pdf=\"https:\/\/pros.com\/learn\/wp-content\/uploads\/2025\/06\/Scientific-Pricing-to-Win-Group-Sales.pdf\"><\/div>\n<p>Groups are a tricky proposition in the airline and travel world. To be successful in working with this segment and maximize revenues and profits, you need more than the manual process and disconnected systems most airlines and travel companies are using today. In order to capture incremental revenue and be confident in group pricing, airlines also need a data science-driven approach.<\/p>\n<p>In this whitepaper, learn about Group Sales Optimizer (GSO), a comprehensive travel booking solution backed by scientific pricing that will help you take the headache out of selling to groups:<\/p>\n<ul>\n<li>Automate group bookings.<\/li>\n<li>Nurture important (and profitable) relationships.<\/li>\n<li>Maximize revenue and profits.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>In order to capture incremental revenue and be confident in group pricing, airlines also need a data science-driven approach.<\/p>\n","protected":false},"author":1,"featured_media":7186,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20],"tags":[60,122,46,99,166,170,123],"class_list":["post-7187","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-white-papers","tag-industry-airlines","tag-label-white-paper","tag-language-english","tag-product-airline-group-sales","tag-topic-airline-revenue-offer-optimization","tag-topic-airline-sales-optimization","tag-type-white-paper","post-type-docs"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Scientific Pricing for Winning Airline Group Sales | PROS<\/title>\n<meta name=\"description\" content=\"Learn how airlines can apply scientific pricing strategies to optimize group sales, improve demand forecasting, and 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