{"id":7253,"date":"2019-04-05T17:25:20","date_gmt":"2019-04-05T17:25:20","guid":{"rendered":"https:\/\/pros.com\/learn\/white-papers\/making-partner-airlines-true-retailers\/"},"modified":"2026-02-13T19:11:09","modified_gmt":"2026-02-13T19:11:09","slug":"making-partner-airlines-true-retailers","status":"publish","type":"post","link":"https:\/\/pros.com\/learn\/white-papers\/making-partner-airlines-true-retailers\/","title":{"rendered":"Making Partner Airlines True Retailers with PROS Real-Time Dynamic Pricing"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div><div id=\"pdf-container\" data-pdf=\"https:\/\/pros.com\/learn\/wp-content\/uploads\/2025\/06\/Making-Partner-Airlines-True-Retailers-with-PROS-Real-Time-Dynamic-Pricing.pdf\"><\/div>\n<p>Initiatives such as the seamless retailing of ancillary products and the creation of dynamic pricing recommendations have massively boosted revenues of individual carriers. Imagine the profound competitive advantage if applied to markets controlled by a joint venture. We have. Learn why PROS Real-Time Dynamic Pricing holds the key to making partner airlines true retailers.<\/p>\n<p align=\"left\" class=\"WhitePaperparagraph\" style=\"margin-top:0in;margin-right:\n0in;margin-bottom:0in;margin-left:1.0in;margin-bottom:.0001pt;text-align:left;\ntext-indent:.5in\"><span style=\"font-family:&quot;Calibri Light&quot;,sans-serif;\ncolor:#7030A0\"><o:p><\/o:p><\/span><\/p>\n<p align=\"left\" class=\"WhitePaperparagraph\" style=\"margin-top:0in;margin-right:\n0in;margin-bottom:0in;margin-left:1.0in;margin-bottom:.0001pt;text-align:left;\ntext-indent:.5in\"><span style=\"font-family:&quot;Calibri Light&quot;,sans-serif;\ncolor:#7030A0\"><o:p><\/o:p><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The importance of airline partnerships has grown consistently over the past twenty years, and PROS Real-Time Dynamic Pricing has continued to evolve to meet the demands of a shifting industry.<\/p>\n","protected":false},"author":1,"featured_media":7252,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20],"tags":[60,122,46,119,166,123],"class_list":["post-7253","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-white-papers","tag-industry-airlines","tag-label-white-paper","tag-language-english","tag-product-airline-real-time-dynamic-pricing","tag-topic-airline-revenue-offer-optimization","tag-type-white-paper","post-type-docs"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Making Partner Airlines True Retailers with PROS Real-Time Dynamic Pricing | AI-powered airline retailing and offer management platform<\/title>\n<meta name=\"description\" content=\"The importance of airline partnerships has grown consistently over the past twenty years, and PROS Real-Time Dynamic Pricing has continued to evolve to meet the demands of a shifting industry.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/pros.com\/learn\/white-papers\/making-partner-airlines-true-retailers\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Making Partner Airlines True Retailers with PROS Real-Time Dynamic Pricing | AI-powered airline retailing and offer management platform\" \/>\n<meta property=\"og:description\" content=\"The importance of airline partnerships has grown consistently over the past twenty years, and PROS Real-Time Dynamic Pricing has continued to evolve to meet the demands of a shifting industry.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/pros.com\/learn\/white-papers\/making-partner-airlines-true-retailers\/\" \/>\n<meta property=\"og:site_name\" content=\"PROS Resources Center\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/PROSInc\" \/>\n<meta property=\"article:published_time\" content=\"2019-04-05T17:25:20+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-13T19:11:09+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/pros.com\/learn\/wp-content\/uploads\/2025\/06\/aHViPTgwNzIwJmNtZD1pdGVtZWRpdG9yaW1hZ2UmZmlsZW5hbWU9aXRlbWVkaXRvcmltYWdlXzVjYTc1YzE0MzcwZTEucG5nJnZlcnNpb249MDAwMCZzaWc9ZGE2ODU5NTA1MDg1MWNiZjVmMGIyZTRjNWY0OTZmNmM253D-1\" \/>\n\t<meta property=\"og:image:width\" content=\"500\" \/>\n\t<meta property=\"og:image:height\" content=\"272\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"PROS Inc.\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Making Partner Airlines True Retailers with PROS Real-Time Dynamic Pricing | AI-powered airline retailing and offer management platform","description":"The importance of airline partnerships has grown consistently over the past twenty years, and PROS Real-Time Dynamic Pricing has continued to evolve to meet the demands of a shifting industry.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/pros.com\/learn\/white-papers\/making-partner-airlines-true-retailers\/","og_locale":"en_US","og_type":"article","og_title":"Making Partner Airlines True Retailers with PROS Real-Time Dynamic Pricing | AI-powered airline retailing and offer management platform","og_description":"The importance of airline partnerships has grown consistently over the past twenty years, and PROS Real-Time Dynamic Pricing has continued to evolve to meet the demands of a shifting industry.","og_url":"https:\/\/pros.com\/learn\/white-papers\/making-partner-airlines-true-retailers\/","og_site_name":"PROS Resources Center","article_publisher":"https:\/\/www.facebook.com\/PROSInc","article_published_time":"2019-04-05T17:25:20+00:00","article_modified_time":"2026-02-13T19:11:09+00:00","og_image":[{"width":500,"height":272,"url":"https:\/\/pros.com\/learn\/wp-content\/uploads\/2025\/06\/aHViPTgwNzIwJmNtZD1pdGVtZWRpdG9yaW1hZ2UmZmlsZW5hbWU9aXRlbWVkaXRvcmltYWdlXzVjYTc1YzE0MzcwZTEucG5nJnZlcnNpb249MDAwMCZzaWc9ZGE2ODU5NTA1MDg1MWNiZjVmMGIyZTRjNWY0OTZmNmM253D-1","type":"image\/png"}],"author":"PROS Inc.","twitter_card":"summary_large_image","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/pros.com\/learn\/white-papers\/making-partner-airlines-true-retailers\/#article","isPartOf":{"@id":"https:\/\/pros.com\/learn\/white-papers\/making-partner-airlines-true-retailers\/"},"author":{"name":"PROS Inc.","@id":"https:\/\/pros.com\/learn\/#\/schema\/person\/367d67ed981c1673557c5e6ebc008834"},"headline":"Making Partner Airlines True Retailers with PROS Real-Time Dynamic Pricing","datePublished":"2019-04-05T17:25:20+00:00","dateModified":"2026-02-13T19:11:09+00:00","mainEntityOfPage":{"@id":"https:\/\/pros.com\/learn\/white-papers\/making-partner-airlines-true-retailers\/"},"wordCount":64,"publisher":{"@id":"https:\/\/pros.com\/learn\/#organization"},"image":{"@id":"https:\/\/pros.com\/learn\/white-papers\/making-partner-airlines-true-retailers\/#primaryimage"},"thumbnailUrl":"https:\/\/pros.com\/learn\/wp-content\/uploads\/2025\/06\/aHViPTgwNzIwJmNtZD1pdGVtZWRpdG9yaW1hZ2UmZmlsZW5hbWU9aXRlbWVkaXRvcmltYWdlXzVjYTc1YzE0MzcwZTEucG5nJnZlcnNpb249MDAwMCZzaWc9ZGE2ODU5NTA1MDg1MWNiZjVmMGIyZTRjNWY0OTZmNmM253D-1","keywords":["industry-airlines","label-white-paper","language-english","product-airline-real-time-dynamic-pricing","topic-airline-revenue-offer-optimization","type-white-paper"],"articleSection":["White Papers"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/pros.com\/learn\/white-papers\/making-partner-airlines-true-retailers\/","url":"https:\/\/pros.com\/learn\/white-papers\/making-partner-airlines-true-retailers\/","name":"Making Partner Airlines True Retailers with PROS Real-Time Dynamic Pricing | AI-powered airline retailing and offer management platform","isPartOf":{"@id":"https:\/\/pros.com\/learn\/#website"},"primaryImageOfPage":{"@id":"https:\/\/pros.com\/learn\/white-papers\/making-partner-airlines-true-retailers\/#primaryimage"},"image":{"@id":"https:\/\/pros.com\/learn\/white-papers\/making-partner-airlines-true-retailers\/#primaryimage"},"thumbnailUrl":"https:\/\/pros.com\/learn\/wp-content\/uploads\/2025\/06\/aHViPTgwNzIwJmNtZD1pdGVtZWRpdG9yaW1hZ2UmZmlsZW5hbWU9aXRlbWVkaXRvcmltYWdlXzVjYTc1YzE0MzcwZTEucG5nJnZlcnNpb249MDAwMCZzaWc9ZGE2ODU5NTA1MDg1MWNiZjVmMGIyZTRjNWY0OTZmNmM253D-1","datePublished":"2019-04-05T17:25:20+00:00","dateModified":"2026-02-13T19:11:09+00:00","description":"The importance of airline partnerships has grown consistently over the past twenty years, and PROS Real-Time Dynamic Pricing has continued to evolve to meet the demands of a shifting industry.","breadcrumb":{"@id":"https:\/\/pros.com\/learn\/white-papers\/making-partner-airlines-true-retailers\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/pros.com\/learn\/white-papers\/making-partner-airlines-true-retailers\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/pros.com\/learn\/white-papers\/making-partner-airlines-true-retailers\/#primaryimage","url":"https:\/\/pros.com\/learn\/wp-content\/uploads\/2025\/06\/aHViPTgwNzIwJmNtZD1pdGVtZWRpdG9yaW1hZ2UmZmlsZW5hbWU9aXRlbWVkaXRvcmltYWdlXzVjYTc1YzE0MzcwZTEucG5nJnZlcnNpb249MDAwMCZzaWc9ZGE2ODU5NTA1MDg1MWNiZjVmMGIyZTRjNWY0OTZmNmM253D-1","contentUrl":"https:\/\/pros.com\/learn\/wp-content\/uploads\/2025\/06\/aHViPTgwNzIwJmNtZD1pdGVtZWRpdG9yaW1hZ2UmZmlsZW5hbWU9aXRlbWVkaXRvcmltYWdlXzVjYTc1YzE0MzcwZTEucG5nJnZlcnNpb249MDAwMCZzaWc9ZGE2ODU5NTA1MDg1MWNiZjVmMGIyZTRjNWY0OTZmNmM253D-1","width":500,"height":272},{"@type":"BreadcrumbList","@id":"https:\/\/pros.com\/learn\/white-papers\/making-partner-airlines-true-retailers\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Resources","item":"https:\/\/pros.com\/learn\/"},{"@type":"ListItem","position":2,"name":"White Papers","item":"https:\/\/pros.com\/learn\/white-papers\/"},{"@type":"ListItem","position":3,"name":"Making Partner Airlines True Retailers with PROS Real-Time Dynamic Pricing"}]},{"@type":"WebSite","@id":"https:\/\/pros.com\/learn\/#website","url":"https:\/\/pros.com\/learn\/","name":"PROS Resources Center","description":"AI-powered airline retailing and offer management platform","publisher":{"@id":"https:\/\/pros.com\/learn\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/pros.com\/learn\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/pros.com\/learn\/#organization","name":"PROS, Inc.","url":"https:\/\/pros.com\/learn\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/pros.com\/learn\/#\/schema\/logo\/image\/","url":"https:\/\/pros.com\/learn\/wp-content\/uploads\/2025\/06\/social-default.png","contentUrl":"https:\/\/pros.com\/learn\/wp-content\/uploads\/2025\/06\/social-default.png","width":1200,"height":675,"caption":"PROS, Inc."},"image":{"@id":"https:\/\/pros.com\/learn\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/PROSInc","https:\/\/www.instagram.com\/pros.inc\/","https:\/\/www.linkedin.com\/company\/pros\/","https:\/\/www.youtube.com\/user\/PROSpricing"]},{"@type":"Person","@id":"https:\/\/pros.com\/learn\/#\/schema\/person\/367d67ed981c1673557c5e6ebc008834","name":"PROS Inc.","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/pros.com\/learn\/wp-content\/uploads\/2025\/06\/icon-1-150x150.png","url":"https:\/\/pros.com\/learn\/wp-content\/uploads\/2025\/06\/icon-1-150x150.png","contentUrl":"https:\/\/pros.com\/learn\/wp-content\/uploads\/2025\/06\/icon-1-150x150.png","caption":"PROS Inc."},"sameAs":["http:\/\/support.pagely.com"],"url":"https:\/\/pros.com\/learn\/author\/12349pwpadmin\/"}]}},"_links":{"self":[{"href":"https:\/\/pros.com\/learn\/wp-json\/wp\/v2\/posts\/7253","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pros.com\/learn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pros.com\/learn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pros.com\/learn\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/pros.com\/learn\/wp-json\/wp\/v2\/comments?post=7253"}],"version-history":[{"count":0,"href":"https:\/\/pros.com\/learn\/wp-json\/wp\/v2\/posts\/7253\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/pros.com\/learn\/wp-json\/wp\/v2\/media\/7252"}],"wp:attachment":[{"href":"https:\/\/pros.com\/learn\/wp-json\/wp\/v2\/media?parent=7253"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pros.com\/learn\/wp-json\/wp\/v2\/categories?post=7253"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pros.com\/learn\/wp-json\/wp\/v2\/tags?post=7253"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}