{"id":7901,"date":"2024-10-21T12:36:59","date_gmt":"2024-10-21T12:36:59","guid":{"rendered":"https:\/\/pros.com\/learn\/case-studies-testimonials\/how-cyprus-airways-improves-website-conversion-pros-shopping\/"},"modified":"2025-12-11T13:26:33","modified_gmt":"2025-12-11T13:26:33","slug":"how-cyprus-airways-improves-website-conversion-pros-shopping","status":"publish","type":"post","link":"https:\/\/pros.com\/learn\/case-studies-testimonials\/how-cyprus-airways-improves-website-conversion-pros-shopping\/","title":{"rendered":"How Cyprus Airways improves website conversion with PROS Shopping"},"content":{"rendered":"
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The customer<\/h2>\n

Cyprus Airways is the flag carrier of the Republic of Cyprus \u2013 an island in the east Mediterranean. Its brand dates back to the 1940s and today, fully relaunched, the airline serves 17 destinations in Europe and the Middle East, carrying over half a million passengers annually on modern Airbus A320 and A220 aircraft.<\/p>\n

With the mission to help increase tourism in the country, Cyprus Airways is committed to building a strong and reliable airline, while offering safe and enjoyable flights that blend luxury with comfort.<\/p>\n

\"Cyprus<\/p>\n

Cyprus Airways has been on a journey of growth for the past few years. After the acquisition from ArcosJet, an accelerated digital transformation began in the airline, focused on improving customer satisfaction, driving innovation and operational efficiency.<\/p>\n

Cyprus Airways has been looking for the right partners to support their transformation efforts as they expand their operations and gain more market share.<\/p>\n

The challenge<\/h2>\n

To fuel its digital shopping experience on cyprusairways.com<\/a>, Cyprus Airways had been in the past relying on Google ITA\u2019s shopping and pricing solution. Due to the lack of support from the digital giant, the airline had to move to a basic in-house pricing engine. However, the solution kept underperforming and impacting the airline\u2019s ability to offer dynamic and accurate pricing, ultimately leading to increased costs and missed bookings. In addition, the lack of dynamic pricing capabilities limited their competitive edge in the market.<\/p>\n

\u201cBefore we implemented the PROS solution, we had a lot of discrepancy in the prices and errors, which ended up hitting a lot of low conversion rates on the website.\u201d <\/strong><\/p>\n

– Chrysanni Michael, Head of Passenger Service Systems, Cyprus Airways<\/em><\/p>\n

Cyprus Airways needed a reliable, flexible, and fully ATPCO-compliant shopping solution, capable of generating accurate and dynamic offers for their revamped website, as well as for other direct distribution channels.<\/p>\n

The airline had three non-negotiable needs for their future pricing engine:<\/p>\n