{"id":7937,"date":"2025-06-13T17:29:54","date_gmt":"2025-06-13T17:29:54","guid":{"rendered":"https:\/\/pros.com\/learn\/case-studies-testimonials\/taking-off-in-crowded-market-ya-vas-hit-one-in-search-airtrfx\/"},"modified":"2025-09-15T20:24:23","modified_gmt":"2025-09-15T20:24:23","slug":"taking-off-in-crowded-market-ya-vas-hit-one-in-search-airtrfx","status":"publish","type":"post","link":"https:\/\/pros.com\/learn\/case-studies-testimonials\/taking-off-in-crowded-market-ya-vas-hit-one-in-search-airtrfx\/","title":{"rendered":"Taking off in a Crowded Market: How YA VAS Hit #1 in Search with airTRFX"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div><script src=\"https:\/\/fast.wistia.com\/player.js\" async><\/script><script src=\"https:\/\/fast.wistia.com\/embed\/t4evz4y0px.js\" async type=\"module\"><\/script><style>wistia-player[media-id='t4evz4y0px']:not(:defined) { background: center \/ contain no-repeat url('https:\/\/fast.wistia.com\/embed\/medias\/t4evz4y0px\/swatch'); display: block; filter: blur(5px); padding-top:56.25%; }<\/style> <wistia-player media-id=\"t4evz4y0px\" aspect=\"1.7777777777777777\"><\/wistia-player>\n<p><\/p>\n<div style=\"background-color: #ffffff; padding: 10px; border-radius: 7px; margin-bottom: 14.4px; border: solid 1px #CCDBE5; padding-left: 30px;\">\n<h2>Connect to Learn More<\/h2>\n<p><script src=\"\/\/info.pros.com\/js\/forms2\/js\/forms2.min.js\"><\/script> <\/p>\n<form id=\"mktoForm_3512\"><\/form>\n<p> <script>MktoForms2.loadForm(\"\/\/info.pros.com\", \"195-ZTW-739\", 3512);<\/script><\/p>\n<div id=\"form-message\"><\/div>\n<\/div>\n<p>As the vacation package arm of Volaris Airlines, YA VAS entered Mexico\u2019s crowded travel market with high expectations, and a lean budget. From day one, the challenge was clear: build trust, boost visibility, and deliver results fast.<\/p>\n<p>In this customer interview, Christian Parrish, Digital Analyst at YA VAS by Volaris, shares how PROS <a href=\"https:\/\/pros.com\/products\/airtrfx\/\">airTRFX<\/a> empowered YA VAS to launch personalized campaigns with hotel partners, scale SEO efforts, and rapidly climb the search rankings for non-brand keywords. With the flexibility to build unlimited custom pages, YA VAS now ranks #1 in competitive hotel and destination searches across Mexico, outpacing major OTAs and exceeding the expectations of its parent airline.<\/p>\n<h2>Video Highlights<\/h2>\n<ul>\n<li><a href=\"#wistia_t4evz4y0px?time=24s\"> 0:24<\/a> &#8211; What business challenges did YA VAS face prior to implementing PROS, and what led you to choose our Offer Marketing solution?<\/li>\n<li><a href=\"#wistia_t4evz4y0px?time=1m10s\">1:10<\/a> &#8211; How did the flexibility to create unlimited custom pages contribute to your success in launching campaigns with hotel chain partners?<\/li>\n<li><a href=\"#wistia_t4evz4y0px?time=1m54s\">1:54<\/a> &#8211; Since implementing airTRFX, YA VAS gained significant visibility for non-brand keywords in the Mexican market, reaching the #1 position. How has this transformation impacted your digital strategy?<\/li>\n<\/ul>\n<h2>Full Transcript<\/h2>\n<p>Hi. I&#8217;m Christian Parrish. I&#8217;m a digital analyst for Volaris, your vacations with YA VAS, which is, Volaris Airlines&#8217; new OTA that offers our customers now, whole vacation packages with, flights, hotels, and much more for a better price.<br><span id=\"dots\"><\/span><br><span id=\"more\">What business challenges did YA VAS face prior to implementing PROS, and what led you to choose our Offer Marketing solution?<br><br>We are an OTA that was born from Volaris, which is the number one airline in Mexico. So the expectations were pretty high from day one. Also, we launched on on twenty nineteen, which was a year before the pandemic, with a little budget. So we needed to start awareness and trust in the people, in a very competitive market.<br><br>Choosing PROS was a very key decision for us because it gave us the tools to scale efficiently and create this awareness in people and trust in our customers and meet the expectations that we were set from day one from our current company.<br><br>How did the flexibility to create unlimited custom pages contribute to your success in launching campaigns with hotel chain partners?<br><br>The creation of unlimited custom pages was a whole game changing for us because it allowed us to create a specific landing pages for our, hotel chain partners and create visibility for specific, destinations and key points of interest.<br><br>And with this flexibility and customization of widgets, we were able to tail every custom pages for our different hotels and campaigns. So it&#8217;s allowed us to meet the every campaign and the goal for for each one of it.<br><br>How has this transformation impacted your digital strategy?<br><br>Well, implementing, airTRFX was a major changing for our digital strategy because before we didn&#8217;t have a we had a limited visibility in non branded keywords, which was very difficult for us, in a very saturated market like travel.<br><br>So thanks to air traffic, we&#8217;ve been able to scale our SEO efforts in a very quickly and effective way.<br><br>And now we&#8217;re not only ranking in less, searches, but on but reaching the number one in several searches for destinations and hotels compared to our competitors.\n<\/span><\/p>\n<p><strong><button id=\"myBtn\" onclick=\"myFunction()\">Read full transcript<\/button><\/strong><\/p>\n\n\n<script>\n  MktoForms2.whenReady(function(form) {\n    if (form.getId() === 3512) { \/\/ Make sure you're attaching only to the correct form\n      form.onSuccess(function(values, followUpUrl) {\n        \/\/ Hide the form after submission\n        var formElement = document.querySelector('form[id^=\"mktoForm_\"]');\n        if (formElement) formElement.style.display = 'none';\n\n        \/\/ Display the thank you message\n        var thankYouMessage = '<strong>Thank you for your submission!<\/strong>';\n        document.getElementById('form-message').innerHTML = thankYouMessage;\n\n        \/\/ Prevent default follow-up behavior (like redirect)\n        return false;\n      });\n    }\n  });\n<\/script>\n","protected":false},"excerpt":{"rendered":"<p>Discover how YA VAS achieved #1 search rankings in Mexico&#8217;s travel market using PROS airTRFX. Learn how scalable SEO strategies and partner campaigns drove visibility and bookings.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":true,"footnotes":""},"categories":[14],"tags":[374,379,381,378,60,102,46,377,176,380,376,375,171,101,86,382,373],"class_list":["post-7937","post","type-post","status-publish","format-standard","hentry","category-case-studies-testimonials","tag-airtrfx-for-travel-seo","tag-benefits-of-airtrfx-for-travel-seo","tag-how-to-optimize-search-rankings-in-the-travel-industry","tag-how-ya-vas-achieved-1-search-rankings-in-mexico","tag-industry-airlines","tag-label-customer-testimonial","tag-language-english","tag-partner-campaigns-for-travel-brands","tag-product-offer-marketing","tag-scalable-seo-solutions-for-travel-brands","tag-scalable-seo-strategies-for-airlines","tag-travel-industry-search-rankings","tag-type-customer-success-stories","tag-type-customer-testimonial","tag-type-video","tag-using-airtrfx-to-boost-direct-bookings","tag-ya-vas-seo-success","post-type-blogs"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Taking off in a Crowded Market: How YA VAS Hit #1 in Search with airTRFX | AI-powered airline retailing and offer management platform<\/title>\n<meta name=\"description\" content=\"Discover how YA VAS achieved #1 search rankings in Mexico&#039;s travel market using PROS airTRFX. Learn how scalable SEO strategies and partner campaigns drove visibility and bookings.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/pros.com\/learn\/case-studies-testimonials\/taking-off-in-crowded-market-ya-vas-hit-one-in-search-airtrfx\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Taking off in a Crowded Market: How YA VAS Hit #1 in Search with airTRFX | AI-powered airline retailing and offer management platform\" \/>\n<meta property=\"og:description\" content=\"Discover how YA VAS achieved #1 search rankings in Mexico&#039;s travel market using PROS airTRFX. 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