{"id":7938,"date":"2025-06-13T16:58:52","date_gmt":"2025-06-13T16:58:52","guid":{"rendered":"https:\/\/pros.com\/learn\/case-studies-testimonials\/click-to-conversion-virgin-australia-drives-results-airtrfx-and-airwire\/"},"modified":"2025-06-13T16:58:52","modified_gmt":"2025-06-13T16:58:52","slug":"click-to-conversion-virgin-australia-drives-results-airtrfx-and-airwire","status":"publish","type":"post","link":"https:\/\/pros.com\/learn\/case-studies-testimonials\/click-to-conversion-virgin-australia-drives-results-airtrfx-and-airwire\/","title":{"rendered":"From Click to Conversion: How Virgin Australia Drives Results with airTRFX and airWire"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div><p>\n<script src=\"https:\/\/fast.wistia.com\/player.js\" async=\"\"><\/script><br \/>\n<script src=\"https:\/\/fast.wistia.com\/embed\/9ydk4vmt98.js\" async=\"\" type=\"module\"><\/script>\n<\/p>\n<style>wistia-player[media-id='9ydk4vmt98']:not(:defined) { background: center \/ contain no-repeat url('https:\/\/fast.wistia.com\/embed\/medias\/9ydk4vmt98\/swatch'); display: block; filter: blur(5px); padding-top:56.25%; }<\/style>\n<p><wistia-player media-id=\"9ydk4vmt98\" aspect=\"1.7777777777777777\"><\/wistia-player><\/p>\n<p>With traveler expectations evolving and digital journeys growing more complex, Virgin Australia set out to meet a critical goal: surfacing the right flight prices at the right moment \u2013 everywhere customers look.<\/p>\n<p>In this customer spotlight, Aeirin Fabella and Ashley Smith from Virgin Australia share how their team partnered with PROS to accelerate testing, improve customer experience, and drive measurable commercial outcomes. Through PROS Offer Marketing solutions like <a href=\"https:\/\/pros.com\/products\/airtrfx\/\">airTRFX<\/a> and <a href=\"https:\/\/pros.com\/products\/airwire\/\">airWire<\/a>, they\u2019ve unlocked a dynamic pricing experience that supports omnichannel engagement, powers faster experimentation, and delivers exactly what customers want: low fares, upfront and on-demand.<\/p>\n<h3>Video Highlights<\/h3>\n<ul>\n<li><a href=\"#wistia_9ydk4vmt98?time=0s\">0:00<\/a> \u2013 Introduction and company overview<\/li>\n<li><a href=\"#wistia_9ydk4vmt98?time=54s\">0:54<\/a> \u2013 What challenges were you facing in your Test and Learn program before using airTRFX?<\/li>\n<li><a href=\"#wistia_9ydk4vmt98?time=1m34s\">1:34<\/a> \u2013 How is flight search and customer behavior changing with new technologies like AI?<\/li>\n<li><a href=\"#wistia_9ydk4vmt98?time=2m23s\">2:23<\/a> \u2013 What challenges does that create for airlines trying to stay ahead?<\/li>\n<li><a href=\"#wistia_9ydk4vmt98?time=2m52s\">2:52<\/a> \u2013 How has airTRFX helped you run faster or smarter tests?<\/li>\n<li><a href=\"#wistia_9ydk4vmt98?time=3m46s\">3:46<\/a> \u2013 What is the purpose of using airWire and how does it feature in your testing program?<\/li>\n<li><a href=\"#wistia_9ydk4vmt98?time=4m40s\">4:40<\/a> \u2013 What role do you see PROS playing in your long-term digital and product strategy?<\/li>\n<li><a href=\"#wistia_9ydk4vmt98?time=5m19s\">5:19<\/a> \u2013 Are there other areas in which PROS could help play a larger role in your product strategy?<\/li>\n<li><a href=\"#wistia_9ydk4vmt98?time=6m11s\">6:11<\/a> \u2013 How has PROS\u2019 ability to quickly deliver new features and innovations helped Virgin Australia stay agile and competitive, especially compared to the limitations of legacy systems?<\/li>\n<li><a href=\"#wistia_9ydk4vmt98?time=7m0s\">7:00<\/a> \u2013 What is Virgin Australia\u2019s main goal for 2025?<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>See how Virgin Australia is transforming digital engagement and driving results with PROS Offer Marketing solutions.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[14],"tags":[60,102,46,176,171,101,86],"class_list":["post-7938","post","type-post","status-publish","format-standard","hentry","category-case-studies-testimonials","tag-industry-airlines","tag-label-customer-testimonial","tag-language-english","tag-product-offer-marketing","tag-type-customer-success-stories","tag-type-customer-testimonial","tag-type-video","post-type-blogs"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>From Click to Conversion: How Virgin Australia Drives Results with airTRFX and airWire 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