{"id":7941,"date":"2025-06-13T15:56:59","date_gmt":"2025-06-13T15:56:59","guid":{"rendered":"https:\/\/pros.com\/learn\/case-studies-testimonials\/ita-airways-elevating-forecasting-and-pricing\/"},"modified":"2025-06-13T15:56:59","modified_gmt":"2025-06-13T15:56:59","slug":"ita-airways-elevating-forecasting-and-pricing","status":"publish","type":"post","link":"https:\/\/pros.com\/learn\/case-studies-testimonials\/ita-airways-elevating-forecasting-and-pricing\/","title":{"rendered":"How ITA Airways is Elevating Forecasting and Pricing with PROS"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div><p>\n<script src=\"https:\/\/fast.wistia.com\/player.js\" async=\"\"><\/script><br \/>\n<script src=\"https:\/\/fast.wistia.com\/embed\/5lgbzch7b1.js\" async=\"\" type=\"module\"><\/script>\n<\/p>\n<style>wistia-player[media-id='5lgbzch7b1']:not(:defined) { background: center \/ contain no-repeat url('https:\/\/fast.wistia.com\/embed\/medias\/5lgbzch7b1\/swatch'); display: block; filter: blur(5px); padding-top:56.25%; }<\/style>\n<p><wistia-player media-id=\"5lgbzch7b1\" aspect=\"1.7777777777777777\"><\/wistia-player><\/p>\n<p>As Italy\u2019s national carrier undergoes a bold commercial transformation, ITA Airways is turning to PROS to support its vision for real-time revenue optimization, dynamic pricing, and digital innovation.<\/p>\n<p>In this customer spotlight, Carla Russo, Revenue Optimization Systems Team Leader at ITA Airways, shares how their relationship with PROS has evolved, from the early days of O&amp;D III to the recent rollout of <a href=\"https:\/\/pros.com\/products\/real-time-dynamic-pricing-software\/\">Real-Time Dynamic Pricing (RTDP)<\/a> and <a href=\"https:\/\/pros.com\/products\/airline-revenue-management-software\/\">Revenue Management Advantage (RMA)<\/a>. Discover how these tools are helping ITA drive better forecasting, improve analyst efficiency, and lay the foundation for the airline\u2019s future.<\/p>\n<h3>Video Highlights<\/h3>\n<ul>\n<li><a href=\"#wistia_5lgbzch7b1?time=1m9s\">1:09<\/a> &#8211; How has ITA&#8217;s relationship with PROS evolved since the initial implementation to now, especially through the recent expansion to RMA and RTDP-A?<\/li>\n<li><a href=\"#wistia_5lgbzch7b1?time=1m46s\">1:46<\/a> &#8211; How do real-time availability and bid price updates from RTDP contribute to better forecasting and pricing accuracy for ITA?<\/li>\n<li><a href=\"#wistia_5lgbzch7b1?time=2m48s\">2:48<\/a> &#8211; How is PROS enabling ITA&#8217;s broader strategy around dynamic pricing and digitization?<\/li>\n<li><a href=\"#wistia_5lgbzch7b1?time=3m20s\">3:20<\/a> &#8211; What&#8217;s next for ITA in their commercial transformation journey, and how do you see PROS supporting those future initiatives?<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>See how ITA Airways is advancing pricing and forecasting with PROS as part of its digital transformation.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[14],"tags":[60,102,46,119,100,171,101,86],"class_list":["post-7941","post","type-post","status-publish","format-standard","hentry","category-case-studies-testimonials","tag-industry-airlines","tag-label-customer-testimonial","tag-language-english","tag-product-airline-real-time-dynamic-pricing","tag-product-airline-revenue-management","tag-type-customer-success-stories","tag-type-customer-testimonial","tag-type-video","post-type-blogs"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How ITA Airways is Elevating Forecasting and Pricing with PROS | AI-powered airline retailing and offer management platform<\/title>\n<meta name=\"description\" content=\"See how ITA Airways is advancing pricing and forecasting with PROS as part of its digital transformation.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/pros.com\/learn\/case-studies-testimonials\/ita-airways-elevating-forecasting-and-pricing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How ITA Airways is Elevating Forecasting and Pricing with PROS | AI-powered airline retailing and offer management platform\" \/>\n<meta property=\"og:description\" content=\"See how ITA Airways is advancing pricing and forecasting with PROS as part of its digital transformation.\" \/>\n<meta property=\"og:url\" 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