{"id":8401,"date":"2025-01-27T00:25:00","date_gmt":"2025-01-27T00:25:00","guid":{"rendered":"https:\/\/pros.com\/learn\/?p=8401"},"modified":"2026-02-25T18:57:12","modified_gmt":"2026-02-25T18:57:12","slug":"pros-platform-travel-winter-release-2025","status":"publish","type":"post","link":"https:\/\/pros.com\/learn\/platform-releases\/pros-platform-travel-winter-release-2025\/","title":{"rendered":"PROS Platform Travel Winter Release 2025"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div>\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/pros.com\/learn\/wp-content\/uploads\/2025\/07\/Travel-Platform-Release-Winter-2025-1.png\" alt=\"\" class=\"wp-image-8402\"\/><\/figure>\n\n\n\n<p>PROS Platform Travel Winter Release aims to introduce continued enhancements in key areas to enable the transition to modern airline retailing. We&#8217;re offering new functionalities to support excellence across Offers\u2013spanning optimization, creation, and marketing\u2013where PROS leads the market.<\/p>\n\n\n\n<p>By introducing new features that help improve offer accuracy and conversion, while providing more control, and improved analytics to analysts, PROS empowers airlines to outperform the competition, drive business value, elevate customer experiences, and progress on their Offers and Orders journey.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\" style=\"width: 100%; max-width: 100%;\">\n  <div class=\"wp-block-embed__wrapper\" style=\"position: relative; padding-bottom: 56.25%; height: 0; overflow: hidden; width: 100%; max-width: 100%;\">\n    <iframe src=\"https:\/\/www.youtube.com\/embed\/V1tsSFprLjc\" \n            style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%;\" \n            frameborder=\"0\" \n            allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" \n            allowfullscreen>\n    <\/iframe>\n  <\/div>\n<\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">NDC Capabilities for Offer and Order Management<\/h2>\n\n\n\n<p>To aid the <a href=\"https:\/\/pros.com\/solutions\/airline-offer-order-management\/\" target=\"_blank\" rel=\"noreferrer noopener\">airline&#8217;s transformation to Offers and Orders<\/a>, we now support <strong>Billing and Settlement Plan (BSP) Cash Payments<\/strong>, simplifying transactions with the industry-wide BSP system. This feature improves the airline-agent relationship and diversifies payment options across channels for greater flexibility.<\/p>\n\n\n\n<p>The new <strong>VOID Capability<\/strong> enables a ticket to be removed on the same day of its issuance without going through the refund process, allowing agents to void tickets independently. It streamlines the voluntary cancellation process and reduces reliance on airline call canters, reducing unnecessary workload for enhanced efficiency.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/pros.com\/learn\/wp-content\/uploads\/2025\/07\/IATA-NDC-Img-1.png\" alt=\"\" class=\"wp-image-8403\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Offer Optimization<\/h2>\n\n\n\n<p>To support <a href=\"https:\/\/pros.com\/solutions\/airline-offer-optimization\/\" target=\"_blank\" rel=\"noreferrer noopener\">dynamic offer creation<\/a> PROS continues to invest in market-leading dynamic pricing capabilities.<\/p>\n\n\n\n<p>In addition to assigned seating, the <a href=\"https:\/\/pros.com\/products\/airline-dynamic-ancillary-pricing-software\/\" target=\"_blank\" rel=\"noreferrer noopener\">PROS Dynamic Ancillary Pricing solution<\/a> is now in production with a customer to <strong>dynamically price baggage charges<\/strong> and improve revenue from this ancillary stream. Further enhancements in <a href=\"https:\/\/pros.com\/products\/real-time-dynamic-pricing-software\/\" target=\"_blank\" rel=\"noreferrer noopener\">PROS Real-Time Dynamic Pricing<\/a> also complement dynamic pricing capabilities across the right-to-fly\/fare.<\/p>\n\n\n\n<p>Below is a complete look at the new features:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Real-Time Dynamic Pricing (RTDP)<\/h3>\n\n\n\n<p><a href=\"https:\/\/pros.com\/products\/real-time-dynamic-pricing-software\/\" target=\"_blank\" rel=\"noreferrer noopener\">PROS RTDP<\/a> welcomes three new capabilities. The new <strong>Fare Viewer Screen<\/strong> provides analysts with greater visibility into fare progression and availability data and empowers them to make more informed decisions and market tactics. With the <strong>Transformed Fare Attenuation Market Strategy<\/strong>, they now have better control and visibility in influencing transformed fares, with the ability to scale fares between the daily and transformed fare for markets on <strong>Price Elasticity<\/strong> forecasting. And last, leveraging the <strong>Channel-level Business Analytics<\/strong>, analysts can now identify and address channel-specific issues while effectively tracking and optimizing channel performance.<\/p>\n\n\n\n<p>Find out more about the latest innovations in PROS RTDP in PROS Connect.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/pros.com\/learn\/wp-content\/uploads\/2025\/07\/Real-Time-Img-1.png\" alt=\"\" class=\"wp-image-8404\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Group Sales Optimizer (GSO)<\/h3>\n\n\n\n<p>With the <strong>Digital Contract Acceptance<\/strong> feature, <a href=\"https:\/\/pros.com\/products\/airline-group-sales-software\/\" target=\"_blank\" rel=\"noreferrer noopener\">PROS GSO<\/a> transforms how travel agents manage group bookings. The enhancement digitizes the Terms &amp; Conditions review process, allowing travel agents to easily track and confirm contract acceptance. Separate complementary workflows are also available to add acceptance details, either automatically by the travel agent or manually by the airline sales or RM representative.<\/p>\n\n\n\n<p><em>See the Digital Contract Acceptance feature in PROS Connect.<\/em><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Revenue Management (RM)<\/h3>\n\n\n\n<p>In <a href=\"https:\/\/pros.com\/products\/airline-revenue-management-software\/\" target=\"_blank\" rel=\"noreferrer noopener\">PROS RM solution<\/a>, the <strong>Protection User Influence (PUI) <\/strong>feature is now available specifically for point-to-point carriers. It allows analysts to set class protections based on specific business needs, usually around retail or promotional targets, allowing more precise class management.<\/p>\n\n\n\n<p><em>Find out how the PUI feature works in PROS Connect.<\/em><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/pros.com\/learn\/wp-content\/uploads\/2025\/07\/Protection-User-Influence-Img-1.png\" alt=\"\" class=\"wp-image-8406\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Offer Creation and Retailing<\/h2>\n\n\n\n<p>As part of the Winter Release, a number of enhancements are also introduced across <a href=\"https:\/\/pros.com\/solutions\/airline-offer-creation-and-retailing\/\" target=\"_blank\" rel=\"noreferrer noopener\">PROS Airline Offer Creation and Retailing portfolio<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Shopping and Pricing<\/h2>\n\n\n\n<p><strong>Enhanced tax rules logic<\/strong> is now applied for accurate sector-based tax assessment during pricing, improving offer accuracy and consistency. It also helps reduce tax errors, improving customer satisfaction and saving costs related to over- or undercharging.<\/p>\n\n\n\n<p>The <strong>Reservation Booking Designator (RBD) and routing validation diagnostic output<\/strong>, on the other hand, facilitates troubleshooting, improves user experience through straightforward messages, and increases analyst efficiency by reducing support tickets.<\/p>\n\n\n\n<p>In addition, the <strong>Scheduled Fare Data Refresh ensures<\/strong> the latest data is used for affinity shopping purposes, aligning it with promotional schedules.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Re-shopping and Repricing<\/h3>\n\n\n\n<p>Additionally, thanks to optimized processing refund requests are now processed up to 20% faster, enhancing user experience for airline agents and customers during ticket cancellations. The re-shopping experience is also improved with the correct processing of subsequent ticket reissues by accurately retrieving fares using multiple historical dates and seamlessly handling of complex reissue scenarios.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Ancillary Merchandising<\/h3>\n\n\n\n<p>With the Winter Release, PROS improves ancillary merchandising capabilities for airline customers. The significant segment price processing ensures using the longest segment for precise fare calculations and flexibility in pricing strategies. Moreover, the <strong>seat service target in ancillary catalog requests<\/strong> allows seat service processing only when requested, optimizing system performance and usage.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Digital Retail<\/h3>\n\n\n\n<p>Customers&#8217; flight changes are also made easier now with the <strong>order rebooking prior to departure<\/strong> feature in the PROS Digital Retail, allowing flight date modification to be made quickly through an intuitive interface. The enhancement offers flexibility, improves the customer experience, and increases revenue opportunities through upselling during rebooking.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Offer Marketing<\/h2>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"PROS Platform Offer Marketing Winter Release 2025\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/xIy8SK5Kv_Y?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">airTRFX<\/h3>\n\n\n\n<p>Releasing a new level of efficiency and performance with the latest <a href=\"https:\/\/pros.com\/products\/airtrfx\/\" target=\"_blank\" rel=\"noreferrer noopener\">airTRFX<\/a> upgrades, designed to enhance user experiences, drive engagement, and optimize marketing workflows.<\/p>\n\n\n\n<p>The <strong>enhanced<\/strong> <strong>airTRFX interlinking module<\/strong> boosts engagement and amplifies SEO performance. With new link types for seamless interlinking between pages and customizable display options tailored to design needs, these improvements empower marketers to create dynamic, user-centric modules that drive traffic and engagement.<\/p>\n\n\n\n<p>With the <strong>updated Campaign UI on airTRFX Control<\/strong>, users can now enjoy a more streamlined experience, with definitions and containers accessible in one unified interface for faster campaign creation. New features like direct module insertion, campaign container reordering, and tagging for easy organization make it simpler to add content and manage campaigns.<\/p>\n\n\n\n<p>The <strong>latest version of airTRFX for Vacation Packages<\/strong> introduces enhanced user experiences, and increased performance in our state-of-the-art technology. With a new interlinking module for SEO enrichment, new module visualizations and filters offering further flexibility, and an improved booking experience, this new version optimizes page performance, is created for flexibility and streamlines workflows for maximum impact.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1000\" height=\"445\" src=\"https:\/\/pros.com\/learn\/wp-content\/uploads\/2025\/06\/airtrfx-1.webp\" alt=\"airtrfx\" class=\"wp-image-8412\" srcset=\"https:\/\/pros.com\/learn\/wp-content\/uploads\/2025\/06\/airtrfx-1.webp 1000w, https:\/\/pros.com\/learn\/wp-content\/uploads\/2025\/06\/airtrfx-1-300x134.webp 300w, https:\/\/pros.com\/learn\/wp-content\/uploads\/2025\/06\/airtrfx-1-768x342.webp 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">airModules<\/h3>\n\n\n\n<p>We\u2019ve expanded the <a href=\"https:\/\/pros.com\/products\/airmodules\/\" target=\"_blank\" rel=\"noreferrer noopener\">airModules portfolio<\/a> with three new products, enabling marketers to showcase prices more easily and quickly, as well as enable booking options across multiple verticals.<\/p>\n\n\n\n<p>Updates to airModules further enrich the user experience with enhancements like the <strong>Multiple Travel Classes airModule<\/strong>. This new product enables marketers to showcase travel class options side by side, increasing visibility and potential upgrades, driving higher-value bookings, and strengthening competitive positioning. For travelers, it delivers an intuitive and transparent booking process, boosting confidence in their decisions while making it easier to explore and choose the best options.<\/p>\n\n\n\n<p>The <strong>Cross-sell Search Panel airModule<\/strong> simplifies travel planning by integrating booking flows for flights, hotels, cars, activities, and packages. This enhances upsell opportunities and strengthens loyalty and competitive positioning, boosting user engagement and conversions.<\/p>\n\n\n\n<p>Introducing the <strong>Low Rates Carousel airModule<\/strong>, the latest addition to our Hospitality portfolio. This compact, engaging interface lets marketers showcase the best rates while offering travelers customizable filters to tailor their search. Like all airModules, it enables distribution at scale, boosting booking visibility and driving sales for marketers. Travelers enjoy a faster and more satisfying booking experience.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Data Analytics<\/h3>\n\n\n\n<p>We\u2019re enhancing analytics with <strong>AI-powered insights for airTRFX KPIs<\/strong>. This feature simplifies complex data into clear, actionable insights, helping marketers save time and improve campaign results. It automatically identifies and explains trends, key drivers, and unusual data patterns.<\/p>\n\n\n\n<p>The <strong>new organic search data set for SEM<\/strong> provides valuable insights into how routes are raking in organic search. This data set provides route keyword data from a dedicated Advanced Web Rankings (AWR) profile, enabling airlines to leverage organic search insights to optimize SEM bidding strategies, enhance search visibility, and improve digital marketing performance. Travelers benefit from better visibility of relevant flights during both organic and paid searches, making the booking process smoother and more efficient.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">airWire<\/h3>\n\n\n\n<p>Introducing <strong>customized output fields for Catalogs<\/strong> (airWire endpoints), designed to save time and effort for marketing teams. This new feature simplifies the endpoint creation process by using intuitive, easy-to-set-up schemas that can be modified as needed. Ideal for customers handling a high volume of Catalogs, it empowers them to stay agile and aligned with your ever-evolving marketing goals.<\/p>\n\n\n\n<p>Adding a new feature that enables <strong>precise route-based filtering within <a href=\"https:\/\/pros.com\/products\/airwire\/\" target=\"_blank\" rel=\"noreferrer noopener\">airWire<\/a> feeds<\/strong> to eliminate the need for manual adjustments. With this update, marketing teams can align campaigns more effectively with strategic routes, streamline setup processes, and improve targeting flexibility. Designed to save time and reduce complexity, this feature enhances airWire&#8217;s value as a powerful tool for managing campaigns across multiple routes, improving efficiency and customer satisfaction.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Next Steps and Resources<\/h2>\n\n\n\n<p>All the updates in Offer Optimization, Offer Creation and Retailing, and Offer Marketing reflect our commitment to improve and innovate continuously. We\u2019re dedicated to delivering a more proactive and efficient platform experience to set your business up for success.<\/p>\n\n\n\n<p>For further details on the latest PROS Platform release, view the specific product highlights and release notes <a href=\"https:\/\/connect.pros.com\/user\/login?destination=content\/pros-platform-release-fall-2024\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a>.<\/p>\n\n\n\n<p>For further training and information release, Customers and Partners can access PROS University <a href=\"https:\/\/prosuniversity.pros.com\/pages\/16\/learner-home\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a>.<\/p>\n\n\n\n<p>To learn more about the innovations for the PROS Platform for B2B Industries Winter Release, <a href=\"https:\/\/pros.com\/learn\/blog\/pros-platform-travel-fall-release-2024\" target=\"_blank\" rel=\"noreferrer noopener\">read the blog here<\/a>.<\/p>\n\n\n\n<div style=\"height:41px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">FAQ<\/h2>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1772044679364\"><strong class=\"schema-faq-question\"><strong>What is the main goal of this release?<\/strong><\/strong> <p class=\"schema-faq-answer\">The release is designed to give airlines more granular control over Offer Optimization and marketing, specifically by adding automation to dynamic pricing and digitizing manual workflows like group contracts and ticket voids.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1772044713643\"><strong class=\"schema-faq-question\"><strong>How does the new &#8220;VOID Capability&#8221; change things for agents?<\/strong><\/strong> <p class=\"schema-faq-answer\">The VOID Capability allows agents to cancel a ticket on the same day it was issued without starting a full refund process. This lets them fix mistakes independently instead of calling the airline&#8217;s support center, reducing overall call volume.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1772044729081\"><strong class=\"schema-faq-question\"><strong>What has changed regarding dynamic pricing for ancillaries?<\/strong><\/strong> <p class=\"schema-faq-answer\">Beyond just seat selection, the PROS Dynamic Ancillary Pricing solution is now live for baggage charges, allowing airlines to use AI-driven data to price bags dynamically based on demand.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1772044743419\"><strong class=\"schema-faq-question\"><strong>What new visibility tools do Revenue Management (RM) analysts get?<\/strong><\/strong> <p class=\"schema-faq-answer\">The PROS RTDP update adds a <strong>Fare Viewer Screen<\/strong> to track how fares progress over time and Channel-level Business Analytics to spot and fix performance issues on specific sales platforms.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1772044755428\"><strong class=\"schema-faq-question\"><strong>How does the release handle &#8220;Price Elasticity&#8221; for fares?<\/strong><\/strong> <p class=\"schema-faq-answer\">A new <strong>Transformed Fare Attenuation<\/strong> strategy lets analysts scale fares between standard daily rates and &#8220;transformed&#8221; fares based on real-time market elasticity, providing more control over how aggressive or conservative their pricing tactics are.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1772044778436\"><strong class=\"schema-faq-question\"><strong>Can travel agents handle group booking contracts digitally?<\/strong><\/strong> <p class=\"schema-faq-answer\">Yes. The Group Sales Optimizer (GSO) now includes Digital Contract Acceptance, which moves the Terms &amp; Conditions review online so agents can confirm contracts instantly without manual paperwork or offline emails.<\/p> <\/div> <\/div>\n","protected":false},"excerpt":{"rendered":"<p>We\u2019re excited to share the PROS Platform Winter 2025 release for airlines &#8211; highlighting new features to enable the transition to modern airline retailing.<\/p>\n","protected":false},"author":43,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":true,"footnotes":""},"categories":[152,202],"tags":[60,46,48,203],"class_list":["post-8401","post","type-post","status-publish","format-standard","hentry","category-blog","category-platform-releases","tag-industry-airlines","tag-language-english","tag-type-blog","tag-type-platform-release"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin 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