{"id":8445,"date":"2025-06-26T09:32:14","date_gmt":"2025-06-26T09:32:14","guid":{"rendered":"https:\/\/pros.com\/learn\/?p=8445"},"modified":"2025-06-26T14:52:15","modified_gmt":"2025-06-26T14:52:15","slug":"how-united-airlines-boosted-profitability-by-20-with-pros-airwire","status":"publish","type":"post","link":"https:\/\/pros.com\/learn\/case-studies-testimonials\/how-united-airlines-boosted-profitability-by-20-with-pros-airwire\/","title":{"rendered":"How United Airlines Boosted Profitability by 20% with PROS airWire\u00a0"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div>\n<script src=\"https:\/\/fast.wistia.com\/player.js\" async><\/script><script src=\"https:\/\/fast.wistia.com\/embed\/b5vd10w16m.js\" async type=\"module\"><\/script><style>wistia-player[media-id='b5vd10w16m']:not(:defined) { background: center \/ contain no-repeat url('https:\/\/fast.wistia.com\/embed\/medias\/b5vd10w16m\/swatch'); display: block; filter: blur(5px); padding-top:56.25%; }<\/style> <wistia-player media-id=\"b5vd10w16m\" aspect=\"1.7777777777777777\"><\/wistia-player>\n\n\n\n<p><\/p>\n\n\n\n<p>With hundreds of destinations and a diverse customer base, United Airlines needed a way to deliver real-time, relevant fare content at scale\u2014while protecting margins. By integrating PROS <a href=\"https:\/\/pros.com\/products\/airwire\/\" target=\"_blank\" rel=\"noreferrer noopener\">airWire<\/a> into their owned channel strategy, United streamlined pricing workflows and significantly enhanced the customer experience.&nbsp;<\/p>\n\n\n\n<p>In this customer interview, Kaitlynn Brancato, Customer Marketing Manager at PROS, sits down with Brett Golden, Senior Specialist \u2013 Targeted Marketing at United Airlines. Brett shares how their team uses airWire to dynamically power email, SMS, and push marketing campaigns with live fare data. The result? Greater trust with customers, less operational friction, and a remarkable 20% lift in fare-driven marketing performance.&nbsp;<\/p>\n\n\n\n<p>Watch the video to hear how United overcame marketing inefficiencies, improved pricing accuracy, and turned smarter offers into real profitability.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Video Highlights:<\/strong>&nbsp;<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"#wistia_b5vd10w16m?time=0m42s\"><strong>0:42<\/strong><\/a> \u2013 What PROS solution are you using and how is it helping United drive profitability?\u00a0<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"#wistia_b5vd10w16m?time=1m09s\"><strong>1:09<\/strong> <\/a>\u2013 Prior to PROS, what\u00a0 business challenges were you facing in your business and how are our solutions helping you solve these challenges?\u00a0<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"#wistia_b5vd10w16m?time=1m57s\"><strong>1:57<\/strong><\/a> \u2013 What outcomes or results have you seen by using PROS?\u00a0<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong><a href=\"#wistia_b5vd10w16m?time=2m35s\">2:35<\/a> <\/strong>\u2013 What does it mean to win the Profit Booster award?\u00a0<br><\/li>\n<\/ul>\n\n\n\n<p>For more information on PROS Customer Outperformer Awards, please visit: <a href=\"https:\/\/pros.com\/outperformer-awards\/\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/pros.com\/outperformer-awards\/<\/a>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>With hundreds of destinations and a diverse customer base, United Airlines needed a way to deliver real-time, relevant fare content at scale\u2014while protecting margins. By integrating PROS airWire into their owned channel strategy, United streamlined pricing workflows and significantly enhanced the customer experience.&nbsp; In this customer interview, Kaitlynn Brancato, Customer Marketing Manager at PROS, sits [&hellip;]<\/p>\n","protected":false},"author":43,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[14],"tags":[60,92,46,171,86],"class_list":["post-8445","post","type-post","status-publish","format-standard","hentry","category-case-studies-testimonials","tag-industry-airlines","tag-label-outperform","tag-language-english","tag-type-customer-success-stories","tag-type-video"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How United Airlines Boosted Profitability by 20% with PROS airWire\u00a0 | AI-powered airline 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