{"id":8498,"date":"2025-04-24T14:56:48","date_gmt":"2025-04-24T14:56:48","guid":{"rendered":"https:\/\/pros.com\/learn\/?p=8498"},"modified":"2026-02-24T17:39:50","modified_gmt":"2026-02-24T17:39:50","slug":"travel-spring-platform-release-2025","status":"publish","type":"post","link":"https:\/\/pros.com\/learn\/platform-releases\/travel-spring-platform-release-2025\/","title":{"rendered":"PROS Platform Travel Spring Release 2025"},"content":{"rendered":"
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Reinventing Airline Retail With PROS<\/h2>\n

The PROS Spring 2025 Travel Platform Release<\/strong> is much more than an incremental update. It\u2019s a bold step forward for airlines seeking to excel in the age of personalized, dynamic, and customer-focused retailing.<\/p>\n

From improved offer creation to advanced pricing capabilities and expanded NDC distribution, this release puts airlines on a path to unlock unprecedented value, adaptability, and efficiency in their operations. Coupled with AI-driven insights and flexibility, these tools are designed to help you win in a fast-changing market.<\/p>\n

Here’s everything you need to know about how this release sets new standards in airline retail excellence.<\/p>\n

Key Enhancements from the Spring 2025 Platform Release<\/h2>\n

The Spring 2025 release is here, and it\u2019s packed with tools and features that are changing the game for airlines when it comes to retailing, pricing, and customer engagement. Updates include smarter offers, next-level pricing, better NDC distribution, and stronger marketing. Everything is designed to help you streamline operations, increase revenue, and deliver amazing customer experiences.<\/p>\n

Expanded NDC Capabilities for Payments and Upselling<\/h2>\n

The advancements in PROS NDC capabilities showcase our dedication to driving value as airlines expand their direct distribution through NDC and prepare for the next phase of the Offer & Order management transformation<\/a>.<\/p>\n

IATA EasyPay Support<\/strong> enables travel agents to make payments with an e-wallet, streamlining payments for both agents and customers. It reduces chargebacks with fund verification at ticket issuance and increases flexibility by diversifying payment options for a better user experience.<\/p>\n

Ancillary Upsell During NDC Bookings<\/strong> boosts revenue with chargeable extras like baggage and seat upgrades during the booking process. Passengers can customize their travel, increasing satisfaction and loyalty. It utilizes standard NDC APIs to minimize setup and operational friction.<\/p>\n

The enhancements across PROS NDC capabilities help to ensure your airline stays ahead with streamlined payment methods, seamless ancillary upsells, and more opportunities to delight travelers and NDC partners.<\/p>\n

Smarter Offers Through Offer Optimization<\/h2>\n

The enhancements across PROS Revenue Management (RM)<\/a>, Real-Time Dynamic Pricing (RTDP)<\/a>, and Dynamic Ancillary Pricing (DAP)<\/a> take offer management and revenue optimization to a whole new level. Airlines can now execute strategies based on price elasticity, rather than relying solely on class availability for a reliable path to class-free revenue management.<\/p>\n

Rollout To More Markets<\/h3>\n

PROS Elasticity Forecasting in PROS RM now covers offline trips and non-significant markets, accounting for customer price sensitivity and buy-down across more markets of an airline’s network.<\/p>\n

Transformed Fares Update in PROS RTDP:<\/strong> With Elasticity Forecasting support coverage for a large portion of an airline’s network, you can implement stronger pricing strategies, effectively managing buy-down on a larger scale while increasing the competitiveness of your fare strategies.<\/p>\n

Broader Market Coverage:<\/strong> Expanded Elasticity Forecasting forecasts now include more O&Ds, enabling more accurate predictions and a deeper, more comprehensive market analysis.<\/p>\n

Improved Pricing Decision Support:<\/strong> Enhanced accuracy in pricing strategies leads to better revenue management, stronger buy-down control, and more effective revenue protection.<\/p>\n

Greater Flexibility:<\/strong> You can now add more markets to Elasticity Forecasting control and test forecasts before full integration into optimization, offering a flexible, adaptive approach to revenue planning.<\/p>\n

With these updates, airlines can finally transcend rigid fare class-based strategies, using data-driven insights to craft offers that increase revenue potential on an unprecedented scale.<\/p>\n

For more information on how to turn these features on, please reach out to your Customer Success Manager.<\/em><\/p>\n

\"RM<\/em><\/p>\n

More Flexibility in Forecasting and Optimization<\/h3>\n

Grouping Forecasts for Markets with Sparse Data<\/strong> enhances forecasting by grouping data from smaller markets to stabilize forecasts and saves analysts significant time on manual adjustments. In addition, selecting markets for group optimization<\/strong> allows to adapt more efficiently to fluctuating demand and improves revenue management.<\/p>\n

Dynamic Pricing Gets an Upgrade<\/h3>\n

Pricing is no longer static. We have further enhanced PROS dynamic pricing solutions to give you granular control, allowing you to capture travelers\u2019 price elasticity and adapt to real-time demand changes.<\/p>\n

Dynamic Ancillary Pricing<\/strong> expands pricing for a wider array of ancillaries like seats and baggage, while ensuring consistent pricing for round-trip offers with the Round-Trip Price Equalization.<\/p>\n

Real-Time Dynamic Pricing<\/strong> captures price elasticity better and adjusts prices dynamically with a more granular application of PROS continuous pricing science.<\/p>\n

With dynamic pricing transformation, airlines can finally break free from traditional pricing constraints, leveraging real-time AI insights to set optimal prices for flights and ancillaries every time.<\/p>\n

Offer Creation and Retailing<\/h2>\n

The advancements in offer creation and retailing<\/a> prioritize offer flexibility, consistency, and enriched customer experiences.<\/p>\n

Enhanced Shopping Flexibility and Continuous Pricing Distribution<\/h3>\n

The Custom Data Input During Shopping & Repricing feature<\/strong> offers greater flexibility and control over flight shopping. By enabling custom data input, it allows for tailored shopping and re-shopping experiences, enhances the user experience, streamlines testing processes, and minimizes reliance on third-party data sources.<\/p>\n

The Enhanced Continuous Pricing (CP) Logic<\/strong> allows for flexible discount application by first applying the CP discount and then any other applicable discounts. Fare Capping helps ensure pricing integrity by preventing discounted fares from dropping below the lowest quotable fare, delivering consistent and reliable pricing across the board.<\/p>\n

Award Fares Shopping<\/h3>\n

The Award Fares Shopping Feature<\/strong> empowers airlines to leverage award fare data across all markets and travel dates, offering travelers more diverse and flexible options. When combined with the PROS Offer Marketing<\/a> solution, FareNet, it enables the comprehensive collection of fare data, enhancing shopping experiences with miles and\/or points seamlessly.<\/p>\n

\"Award<\/p>\n

Expanded Offer Management Capabilities for Ancillary Services<\/h3>\n

These advanced features empower airlines to improve their ancillary revenue strategies, deliver a superior customer experience, and maintain a competitive edge.<\/p>\n

Promo Codes for Ancillaries<\/strong> give you an effective way to boost revenue and build customer loyalty through targeted campaigns.<\/p>\n

\"Promo<\/p>\n

Repricing for Ancillary Services<\/strong> simplifies service changes by automating tasks, saving time, and reducing manual effort. This helps you drive more revenue per passenger with increased ancillary sales like baggage and seat upgrades and provides your customers a smooth, transparent experience that builds trust and loyalty.<\/p>\n

Post-Booking Ancillary Upsell<\/strong> helps you boost revenue per passenger and grow ancillary sales. With personalized offers passengers can customize their trips with tailored upgrades, increasing satisfaction and loyalty. A dynamic post-booking upsell experience sets airlines apart, attracting new customers, retaining existing ones, and driving ancillary growth.<\/p>\n

Standalone Services from Third Parties<\/strong> lets you offer more products and services beyond flight bookings, creating new revenue streams and improving the passenger experience. Examples include Sky Passes, merchandise like toys, clothing, alcohol, tobacco, and more. Partnering with third parties helps airlines quickly meet market demands with diverse offerings and stay ahead in a dynamic market.<\/p>\n

Offer Marketing<\/h2>\n

The Offer Marketing team has been busy this quarter expanding our airModules<\/a> and airTRFX<\/a> products to help airlines create smoother, more engaging booking journeys. From AI-powered search to more intuitive loyalty options, here\u2019s what\u2019s new:<\/p>\n