{"id":8552,"date":"2025-07-02T20:34:26","date_gmt":"2025-07-02T20:34:26","guid":{"rendered":"https:\/\/pros.com\/learn\/?p=8552"},"modified":"2026-02-18T21:52:07","modified_gmt":"2026-02-18T21:52:07","slug":"retailing-reimagined-pros-helped-cyprus-airways-grow-direct-sales","status":"publish","type":"post","link":"https:\/\/pros.com\/learn\/case-studies-testimonials\/retailing-reimagined-pros-helped-cyprus-airways-grow-direct-sales\/","title":{"rendered":"Retailing Reimagined: How PROS Helped Cyprus Airways Grow Direct Sales from 43% to 53%"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div><p><script src=\"https:\/\/fast.wistia.com\/player.js\" async><\/script><script src=\"https:\/\/fast.wistia.com\/embed\/iv9rgf70pe.js\" async type=\"module\"><\/script><\/p>\n<style>wistia-player[media-id='iv9rgf70pe']:not(:defined) { background: center \/ contain no-repeat url('https:\/\/fast.wistia.com\/embed\/medias\/iv9rgf70pe\/swatch'); display: block; filter: blur(5px); padding-top:56.25%; }<\/style>\n<p> <wistia-player media-id=\"iv9rgf70pe\" aspect=\"1.7777777777777777\"><\/wistia-player><\/p>\n<p>Cyprus Airways is transforming the way it connects with travelers by delivering faster, more accurate pricing and dynamic offers across every touchpoint. As part of its broader digital retailing strategy, the airline partnered with PROS to drive growth in its direct channels and enhance pricing accuracy.<\/p>\n<p>In this customer spotlight, Pavlos Sarkas, IT Manager at Cyprus Airways, shares how PROS <a href=\"https:\/\/pros.com\/products\/airline-dynamic-offers\/\">Shopping<\/a> and <a href=\"https:\/\/pros.com\/products\/offer-marketing\/\">Offer Marketing<\/a> helped the airline achieve a major milestone: increasing direct sales from 43% to 53% in just one year. Following that success, the airline expanded its PROS Repricing capabilities and <a href=\"https:\/\/pros.com\/products\/airtrfx\/\">airTRFX<\/a>, further enhancing personalization, offer control, and pricing agility. Now, the airline\u2019s commercial and revenue teams are not only pricing smarter; they\u2019re building more personalized journeys that boost engagement, conversions, and long-term customer value.<\/p>\n<h2>Video Highlights<\/h2>\n<ul>\n<li><a href=\"#wistia_iv9rgf70pe?time=18s\">0:18<\/a> \u2013 How does PROS fit into Cyprus Airways\u2019 broader merchandising and digital retailing strategy?<\/li>\n<li><a href=\"#wistia_iv9rgf70pe?time=42s\">0:42<\/a> \u2013 How has PROS Shopping impacted Cyprus Airways\u2019 pricing strategy and customer experience?<\/li>\n<li><a href=\"#wistia_iv9rgf70pe?time=1m35s\">1:35<\/a> \u2013 What inspired the decision to expand your PROS solution with the Repricing capabilities?<\/li>\n<li><a href=\"#wistia_iv9rgf70pe?time=2m31s\">2:31<\/a> \u2013 Can you point to any competitive advantages that PROS has enabled, and how that translated into market gains?<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>See how Cyprus Airways boosted direct sales from 43% to 53% with PROS retailing solutions.<\/p>\n","protected":false},"author":43,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[14],"tags":[60,102,46,63,64,176,101,86],"class_list":["post-8552","post","type-post","status-publish","format-standard","hentry","category-case-studies-testimonials","tag-industry-airlines","tag-label-customer-testimonial","tag-language-english","tag-product-airline-dynamic-offers","tag-product-airline-shopping","tag-product-offer-marketing","tag-type-customer-testimonial","tag-type-video"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Cyprus Airways: Growing Direct Airline Sales from 43% to 53% | PROS<\/title>\n<meta name=\"description\" content=\"See how Cyprus Airways increased direct airline sales from 43% to 53% in 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