{"id":8591,"date":"2025-07-03T21:00:28","date_gmt":"2025-07-03T21:00:28","guid":{"rendered":"https:\/\/pros.com\/learn\/?p=8591"},"modified":"2026-02-18T21:50:17","modified_gmt":"2026-02-18T21:50:17","slug":"taking-innovation-new-heights-how-lufthansa-group-innovated-over-30-years","status":"publish","type":"post","link":"https:\/\/pros.com\/learn\/case-studies-testimonials\/taking-innovation-new-heights-how-lufthansa-group-innovated-over-30-years\/","title":{"rendered":"Taking Innovation to New Heights: How Lufthansa Group has Co-Innovated with PROS for over 30 Years"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div><p><script src=\"https:\/\/fast.wistia.com\/player.js\" async><\/script><script src=\"https:\/\/fast.wistia.com\/embed\/9mogb2naoy.js\" async type=\"module\"><\/script><\/p>\n<style>wistia-player[media-id='9mogb2naoy']:not(:defined) { background: center \/ contain no-repeat url('https:\/\/fast.wistia.com\/embed\/medias\/9mogb2naoy\/swatch'); display: block; filter: blur(5px); padding-top:56.25%; }<\/style>\n<p> <wistia-player media-id=\"9mogb2naoy\" aspect=\"1.7777777777777777\"><\/wistia-player><\/p>\n<p>For over 30 years, Lufthansa Group has partnered with PROS to evolve revenue management across its portfolio of airlines. Today, that relationship continues to thrive\u2014fueled by a shared commitment to co-innovation, modernization, and commercial excellence.<\/p>\n<p>In this customer interview, Kaitlynn Brancato, Customer Marketing Manager at PROS, sits down with Daniel Thal and Lars Joiko of Lufthansa Group. They discuss how their team is leveraging PROS solutions like <a href=\"https:\/\/pros.com\/products\/real-time-dynamic-pricing-software\/\">Real-Time Dynamic Pricing (RTDP)<\/a>, demand forecasting, and advanced <a href=\"https:\/\/pros.com\/products\/airline-revenue-management-software\/\">revenue optimization<\/a> to harmonize systems, accelerate decision-making, and improve revenue performance across the entire group. Hear how their collaborative approach drives tangible business results and why winning the PROS Innovator Award is a testament to their ongoing commitment to excellence.<\/p>\n<h2>Video Highlights<\/h2>\n<ul>\n<li><a href=\"#wistia_9mogb2naoy?time=54s\">0:54<\/a> \u2013 How is the Lufthansa Group leveraging PROS software to accelerate your business operations and drive tangible results?<\/li>\n<li><a href=\"#wistia_9mogb2naoy?time=1m32s\">1:32<\/a> \u2013 Share insights into how the Lufthansa Group fosters a culture of innovation, particularly in the context of implementing and utilizing PROS solutions.<\/li>\n<li><a href=\"#wistia_9mogb2naoy?time=2m50s\">2:50<\/a> \u2013 Over the years of our partnership, what are some business challenges you\u2019ve overcome with PROS and how did this drive meaningful change across your business?<\/li>\n<li><a href=\"#wistia_9mogb2naoy?time=3m58s\">3:58<\/a> \u2013 What does it mean to win the Innovator award?<\/li>\n<\/ul>\n<p>For more information on PROS Customer Outperformer Awards, please visit: <a href=\"https:\/\/pros.com\/outperformer-awards\/\">https:\/\/pros.com\/outperformer-awards\/<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Discover how Lufthansa Group leverages PROS solutions to lead airline innovation, overcome legacy challenges, and accelerate revenue growth.<\/p>\n","protected":false},"author":43,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[14],"tags":[60,46,119,100,171,101,86],"class_list":["post-8591","post","type-post","status-publish","format-standard","hentry","category-case-studies-testimonials","tag-industry-airlines","tag-language-english","tag-product-airline-real-time-dynamic-pricing","tag-product-airline-revenue-management","tag-type-customer-success-stories","tag-type-customer-testimonial","tag-type-video"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Lufthansa Group: 30 Years of Airline Revenue Innovation with PROS<\/title>\n<meta name=\"description\" content=\"Discover how Lufthansa Group has co-innovated with the PROS platform forover 30 years, advancing airline dynamic pricing, demand forecasting, and revenue optimization across its global portfolio.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/pros.com\/learn\/case-studies-testimonials\/taking-innovation-new-heights-how-lufthansa-group-innovated-over-30-years\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lufthansa Group: 30 Years of Airline Revenue Innovation with PROS\" \/>\n<meta property=\"og:description\" content=\"Discover how Lufthansa Group has 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content=\"PROS, Inc.\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Lufthansa Group: 30 Years of Airline Revenue Innovation with PROS","description":"Discover how Lufthansa Group has co-innovated with the PROS platform forover 30 years, advancing airline dynamic pricing, demand forecasting, and revenue optimization across its global portfolio.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/pros.com\/learn\/case-studies-testimonials\/taking-innovation-new-heights-how-lufthansa-group-innovated-over-30-years\/","og_locale":"en_US","og_type":"article","og_title":"Lufthansa Group: 30 Years of Airline Revenue Innovation with PROS","og_description":"Discover how Lufthansa Group has co-innovated with the PROS platform forover 30 years, advancing airline dynamic pricing, 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