{"id":8626,"date":"2025-07-09T17:27:31","date_gmt":"2025-07-09T17:27:31","guid":{"rendered":"https:\/\/pros.com\/learn\/?p=8626"},"modified":"2025-08-14T14:23:44","modified_gmt":"2025-08-14T14:23:44","slug":"flying-forward-srilankan-airlines-drives-growth-with-rma-airtrfx","status":"publish","type":"post","link":"https:\/\/pros.com\/learn\/case-studies-testimonials\/flying-forward-srilankan-airlines-drives-growth-with-rma-airtrfx\/","title":{"rendered":"Flying Forward: SriLankan Airlines Drives Growth with PROS RMA and airTRFX"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div><p><script src=\"https:\/\/fast.wistia.com\/player.js\" async><\/script><script src=\"https:\/\/fast.wistia.com\/embed\/u18cearbrt.js\" async type=\"module\"><\/script><\/p>\n<style>wistia-player[media-id='u18cearbrt']:not(:defined) { background: center \/ contain no-repeat url('https:\/\/fast.wistia.com\/embed\/medias\/u18cearbrt\/swatch'); display: block; filter: blur(5px); padding-top:56.25%; }<\/style>\n<p> <wistia-player media-id=\"u18cearbrt\" aspect=\"1.7777777777777777\"><\/wistia-player><\/p>\n<p>As the national carrier of Sri Lanka, SriLankan Airlines has been connecting passengers to the world for over 45 years. But in 2023, the airline took a bold step forward \u2014 redefining its revenue management strategy to meet the demands of a competitive global market.<\/p>\n<p>In this customer interview, Kaitlynn Brancato, Customer Marketing Manager at PROS, sits down with Mihiri Fonseka, Charithra Rajapakse, and Gayan Pathirana from SriLankan Airlines to explore how PROS <a href=\"https:\/\/pros.com\/products\/airline-revenue-management-software\/\">Revenue Management Advantage (RMA)<\/a> and <a href=\"https:\/\/pros.com\/products\/airtrfx\/\">airTRFX<\/a> are fueling a new era of growth. With the implementation of O&amp;D-based forecasting and AI-powered inventory planning, SriLankan is unlocking revenue uplift, digital efficiency, and cross-functional collaboration. Learn how the team overcame legacy limitations, implemented advanced technology in record time, and what it means to be recognized with the PROS Growth Catalyst Customer Award.<\/p>\n<h2>Video Highlights<\/h2>\n<ul>\n<li><a href=\"#wistia_u18cearbrt?time=2m29s\">2:29<\/a> \u2013 Could you highlight key performance metrics that showcase the effectiveness of your growth initiatives?<\/li>\n<li><a href=\"#wistia_u18cearbrt?time=5m19s\">5:19<\/a> \u2013 How vital is the PROS platform to your business operations and overall success?<\/li>\n<li><a href=\"#wistia_u18cearbrt?time=7m32s\">7:32<\/a> \u2013 Reflecting on your growth journey, share any notable challenges overcome and unique strategies that have propelled your business as a catalyst for growth, both internally and within your market?<\/li>\n<li><a href=\"#wistia_u18cearbrt?time=12m15s\">12:15<\/a> \u2013 What does it mean to win the Growth Catalyst award?<\/li>\n<\/ul>\n<p>For more information on PROS Customer Outperformer Awards, please visit: <a href=\"https:\/\/pros.com\/outperformer-awards\/\" target=\"_blank\" rel=\"noopener\">https:\/\/pros.com\/outperformer-awards\/<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>See how SriLankan Airlines is fast-tracking growth and transforming revenue management with PROS RMA and airTRFX.<\/p>\n","protected":false},"author":85,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[14],"tags":[60,102,46,100,176,171,101,86],"class_list":["post-8626","post","type-post","status-publish","format-standard","hentry","category-case-studies-testimonials","tag-industry-airlines","tag-label-customer-testimonial","tag-language-english","tag-product-airline-revenue-management","tag-product-offer-marketing","tag-type-customer-success-stories","tag-type-customer-testimonial","tag-type-video"],"acf":[],"yoast_head":"<!-- This site is optimized with the 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