{"id":8644,"date":"2025-07-10T15:32:05","date_gmt":"2025-07-10T15:32:05","guid":{"rendered":"https:\/\/pros.com\/learn\/?p=8644"},"modified":"2026-05-05T18:00:21","modified_gmt":"2026-05-05T18:00:21","slug":"leaving-load-factor-behind-air-transats-shift-smarter-pricing-price-elasticity-optimization","status":"publish","type":"post","link":"https:\/\/pros.com\/learn\/case-studies-testimonials\/leaving-load-factor-behind-air-transats-shift-smarter-pricing-price-elasticity-optimization\/","title":{"rendered":"Leaving Load Factor Behind: Air Transat\u2019s Shift to Smarter Pricing with Price Elasticity Optimization"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div><p><script src=\"https:\/\/fast.wistia.com\/player.js\" async><\/script><script src=\"https:\/\/fast.wistia.com\/embed\/75odjx731g.js\" async type=\"module\"><\/script><\/p>\n<style>wistia-player[media-id='75odjx731g']:not(:defined) { background: center \/ contain no-repeat url('https:\/\/fast.wistia.com\/embed\/medias\/75odjx731g\/swatch'); display: block; filter: blur(5px); padding-top:56.25%; }<\/style>\n<p>After two years of using PROS RME+, Air Transat set its sights on more advanced, data-driven pricing capabilities. With a goal to move beyond traditional forecasting and better align with real-time demand, the airline expanded their solution to PROS <a href=\"https:\/\/pros.com\/products\/airline-revenue-management-software\/\">Revenue Management Advantage (RMA)<\/a> with Price Elasticity Optimization. The result? Greater pricing accuracy, improved demand forecasting, and stronger executive buy-in for a modern revenue management approach built for today\u2019s dynamic market.<\/p>\n<p>In this customer interview, Justin Jander, Senior Director, Product Management at PROS, sits down with Aim\u00e9 Kuiteing, Senior Director, Revenue Management Systems at Air Transat. Aim\u00e9 shares how the transition to RMA with Price Elasticity Optimization is redefining the airline\u2019s revenue practices, why PROS stood out during vendor selection, and what advice he has for other carriers embarking on a similar journey.<\/p>\n<h2>Video Highlights<\/h2>\n<ul>\n<li><a href=\"#wistia_75odjx731g?time=56s\">0:56<\/a> &#8211; How is the PROS system that you use today working to hit the strategy that you are looking for at Air Transat?<\/li>\n<li><a href=\"#wistia_75odjx731g?time=2m44s\">2:44<\/a> \u2013 What are the benefits you have already seen from using RMA Price Elasticity Optimization? How does it compare to RME+?<\/li>\n<li><a href=\"#wistia_75odjx731g?time=5m56s\">5:56<\/a> &#8211; Can you describe your experience working with PROS experts on arriving at the current solution you have today?<\/li>\n<li><a href=\"#wistia_75odjx731g?time=9m15s\">9:15<\/a> \u2013 What would you recommend to another customer who is about to embark on their journey in implementing Price Elasticity Optimization?<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Discover how Air Transat replaced outdated RM practices with AI-driven precision using PROS RMA and Price Elasticity Optimization.<\/p>\n","protected":false},"author":85,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[14],"tags":[60,102,46,100,171,101,86],"class_list":["post-8644","post","type-post","status-publish","format-standard","hentry","category-case-studies-testimonials","tag-industry-airlines","tag-label-customer-testimonial","tag-language-english","tag-product-airline-revenue-management","tag-type-customer-success-stories","tag-type-customer-testimonial","tag-type-video"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Air Transat: Beyond Load Factor to Price Elasticity Optimization | PROS<\/title>\n<meta name=\"description\" content=\"Learn how Air Transat moved beyond traditional load factor strategies to adopt AI-driven dynamic pricing and price elasticity optimization with the PROS platform, improving revenue performance and commercial agility.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/pros.com\/learn\/case-studies-testimonials\/leaving-load-factor-behind-air-transats-shift-smarter-pricing-price-elasticity-optimization\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Air Transat: Beyond Load Factor to Price Elasticity Optimization | PROS\" \/>\n<meta property=\"og:description\" content=\"Learn how Air Transat moved beyond traditional load factor strategies to adopt AI-driven dynamic pricing and price elasticity optimization with the PROS platform, improving revenue performance and commercial agility.\" \/>\n<meta property=\"og:url\" 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