{"id":8645,"date":"2025-07-10T16:10:10","date_gmt":"2025-07-10T16:10:10","guid":{"rendered":"https:\/\/pros.com\/learn\/?p=8645"},"modified":"2026-06-02T17:47:56","modified_gmt":"2026-06-02T17:47:56","slug":"cathay-pacific-redefining-digital-selling-smart-dynamic-engagement","status":"publish","type":"post","link":"https:\/\/pros.com\/learn\/case-studies-testimonials\/cathay-pacific-redefining-digital-selling-smart-dynamic-engagement\/","title":{"rendered":"How Cathay Pacific Is Redefining Digital Selling with Smart, Dynamic Engagement"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div><p><script src=\"https:\/\/fast.wistia.com\/player.js\" async><\/script><script src=\"https:\/\/fast.wistia.com\/embed\/jl1nosxo41.js\" async type=\"module\"><\/script><\/p>\n<style>wistia-player[media-id='jl1nosxo41']:not(:defined) { background: center \/ contain no-repeat url('https:\/\/fast.wistia.com\/embed\/medias\/jl1nosxo41\/swatch'); display: block; filter: blur(5px); padding-top:56.25%; }<\/style>\n<p>With dozens of destinations, multiple languages, and a highly competitive market, Cathay Pacific is embracing innovation to elevate digital selling and transform how it engages with travelers. At the heart of their strategy is a commitment to making every interaction more relevant, seamless, and impactful, powered by PROS and a network of creative and tech partners.<\/p>\n<p>In this customer interview, Kaitlynn Brancato, Customer Marketing Manager at PROS, speaks with Karen Cheung, Performance Marketing Manager at Cathay Pacific. Karen shares how the airline is using Offer Marketing with airfare displays continuously updated based on current inventory and demand levels through airWire to accelerate the customer journey. From interactive display banners to AI-driven content relevance, discover how Cathay is improving demand activity levels, increasing booking completion rates across product categories, and setting a new standard for digital experience in travel.<\/p>\n<h2>Video Highlights<\/h2>\n<ul>\n<li><a href=\"#wistia_jl1nosxo41?time=27s\">0:27<\/a> \u2013 How is Cathay Pacific transitioning to digital selling?<\/li>\n<li><a href=\"#wistia_jl1nosxo41?time=1m17s\">1:17<\/a> \u2013 Could you highlight some of the solutions, AI technologies, or partnerships that have been instrumental in your growth journey?<\/li>\n<li><a href=\"#wistia_jl1nosxo41?time=2m57s\">2:57<\/a> \u2013 Can you share any notable results or progress achieved thus far in your digital transformation journey?<\/li>\n<li><a href=\"#wistia_jl1nosxo41?time=3m27s\">3:27<\/a> \u2013 What does it mean to win the Digital Pioneer award?<\/li>\n<\/ul>\n<p>For more information on PROS Customer Outperformer Awards, please visit: <a href=\"https:\/\/pros.com\/outperformer-awards\/\">https:\/\/pros.com\/outperformer-awards\/<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Discover how Cathay Pacific is transforming digital selling and driving conversion with PROS Offer Marketing and AI-powered engagement.<\/p>\n","protected":false},"author":85,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[14],"tags":[60,102,46,176,171,101,86],"class_list":["post-8645","post","type-post","status-publish","format-standard","hentry","category-case-studies-testimonials","tag-industry-airlines","tag-label-customer-testimonial","tag-language-english","tag-product-offer-marketing","tag-type-customer-success-stories","tag-type-customer-testimonial","tag-type-video"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ 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