{"id":8645,"date":"2025-07-10T16:10:10","date_gmt":"2025-07-10T16:10:10","guid":{"rendered":"https:\/\/pros.com\/learn\/?p=8645"},"modified":"2025-07-10T16:10:47","modified_gmt":"2025-07-10T16:10:47","slug":"cathay-pacific-redefining-digital-selling-smart-dynamic-engagement","status":"publish","type":"post","link":"https:\/\/pros.com\/learn\/case-studies-testimonials\/cathay-pacific-redefining-digital-selling-smart-dynamic-engagement\/","title":{"rendered":"How Cathay Pacific Is Redefining Digital Selling with Smart, Dynamic Engagement"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div><p><script src=\"https:\/\/fast.wistia.com\/player.js\" async><\/script><script src=\"https:\/\/fast.wistia.com\/embed\/jl1nosxo41.js\" async type=\"module\"><\/script><\/p>\n<style>wistia-player[media-id='jl1nosxo41']:not(:defined) { background: center \/ contain no-repeat url('https:\/\/fast.wistia.com\/embed\/medias\/jl1nosxo41\/swatch'); display: block; filter: blur(5px); padding-top:56.25%; }<\/style>\n<p> <wistia-player media-id=\"jl1nosxo41\" aspect=\"1.7777777777777777\"><\/wistia-player><\/p>\n<p>With dozens of destinations, multiple languages, and a highly competitive market, Cathay Pacific is embracing innovation to elevate digital selling and transform how it engages with travelers. At the heart of their strategy is a commitment to making every interaction more personalized, seamless, and impactful, powered by PROS and a network of creative and tech partners.<\/p>\n<p>In this customer interview, Kaitlynn Brancato, Customer Marketing Manager at PROS, speaks with Karen Cheung, Performance Marketing Manager at Cathay Pacific. Karen shares how the airline is using <a href=\"https:\/\/pros.com\/products\/offer-marketing\/\">Offer Marketing<\/a> with real-time airfare display (<a href=\"https:\/\/pros.com\/products\/airwire\/\">airWire<\/a>) to accelerate the customer journey. From interactive display banners to AI-driven personalization, discover how Cathay is boosting engagement, improving look-to-book ratios, and setting a new standard for digital experience in travel.<\/p>\n<h2>Video Highlights<\/h2>\n<ul>\n<li><a href=\"#wistia_jl1nosxo41?time=27s\">0:27<\/a> \u2013 How is Cathay Pacific transitioning to digital selling?<\/li>\n<li><a href=\"#wistia_jl1nosxo41?time=1m17s\">1:17<\/a> \u2013 Could you highlight some of the solutions, AI technologies, or partnerships that have been instrumental in your growth journey?<\/li>\n<li><a href=\"#wistia_jl1nosxo41?time=2m57s\">2:57<\/a> \u2013 Can you share any notable results or progress achieved thus far in your digital transformation journey?<\/li>\n<li><a href=\"#wistia_jl1nosxo41?time=3m27s\">3:27<\/a> \u2013 What does it mean to win the Digital Pioneer award?<\/li>\n<\/ul>\n<p>For more information on PROS Customer Outperformer Awards, please visit: <a href=\"https:\/\/pros.com\/outperformer-awards\/\">https:\/\/pros.com\/outperformer-awards\/<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Discover how Cathay Pacific is transforming digital selling and driving conversion with PROS Offer Marketing and AI-powered engagement.<\/p>\n","protected":false},"author":85,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[14],"tags":[60,102,46,176,171,101,86],"class_list":["post-8645","post","type-post","status-publish","format-standard","hentry","category-case-studies-testimonials","tag-industry-airlines","tag-label-customer-testimonial","tag-language-english","tag-product-offer-marketing","tag-type-customer-success-stories","tag-type-customer-testimonial","tag-type-video"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How Cathay Pacific Is Redefining Digital Selling with Smart, Dynamic Engagement | AI-powered airline retailing and offer management platform<\/title>\n<meta name=\"description\" content=\"Discover how Cathay Pacific is transforming digital selling and driving conversion with PROS Offer Marketing and AI-powered engagement.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/pros.com\/learn\/case-studies-testimonials\/cathay-pacific-redefining-digital-selling-smart-dynamic-engagement\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Cathay Pacific Is Redefining Digital Selling with Smart, Dynamic Engagement | AI-powered airline retailing and offer management platform\" \/>\n<meta property=\"og:description\" content=\"Discover how Cathay Pacific is transforming digital selling and driving conversion with PROS Offer Marketing and AI-powered engagement.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/pros.com\/learn\/case-studies-testimonials\/cathay-pacific-redefining-digital-selling-smart-dynamic-engagement\/\" \/>\n<meta property=\"og:site_name\" content=\"PROS Resources Center\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/PROSInc\" \/>\n<meta property=\"article:published_time\" content=\"2025-07-10T16:10:10+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-07-10T16:10:47+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/pros.com\/learn\/wp-content\/uploads\/2025\/06\/social-default.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Hidden\" \/>\n<meta name=\"twitter:card\" 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