{"id":8693,"date":"2025-07-21T17:27:55","date_gmt":"2025-07-21T17:27:55","guid":{"rendered":"https:\/\/pros.com\/learn\/?p=8693"},"modified":"2025-09-11T18:07:28","modified_gmt":"2025-09-11T18:07:28","slug":"voices-of-innovation-customer-perspectives-on-ai","status":"publish","type":"post","link":"https:\/\/pros.com\/learn\/case-studies-testimonials\/voices-of-innovation-customer-perspectives-on-ai\/","title":{"rendered":"Voices of Innovation: Customer Perspectives on AI"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div><p><script src=\"https:\/\/fast.wistia.com\/player.js\" async><\/script><script src=\"https:\/\/fast.wistia.com\/embed\/svl4mfxu5x.js\" async type=\"module\"><\/script><\/p>\n<style>wistia-player[media-id='svl4mfxu5x']:not(:defined) { background: center \/ contain no-repeat url('https:\/\/fast.wistia.com\/embed\/medias\/svl4mfxu5x\/swatch'); display: block; filter: blur(5px); padding-top:56.25%; }<\/style>\n<p> <wistia-player media-id=\"svl4mfxu5x\" aspect=\"1.7777777777777777\"><\/wistia-player><\/p>\n<p>At Outperform with PROS 2025, customers from around the globe came together to share how they\u2019re thinking about AI, preparing their data, and exploring the real opportunities of generative agents and machine learning in pricing and revenue management.<\/p>\n<p>In this video, hear from industry leaders on what excites them about the rise of AI, from efficiency and timeliness in decision-making to simplifying complexity for non-technical users. Learn why clean data is the foundation, and how collaboration with PROS is helping them unlock innovation faster than ever before.<\/p>\n<h2>Video Highlights<\/h2>\n<ul>\n<li><a href=\"#wistia_svl4mfxu5x?time=5s\">0:05<\/a> \u2013 Pavlos Sarkas, IT Manager, Cyprus Airways<\/li>\n<li><a href=\"#wistia_svl4mfxu5x?time=15s\">0:15<\/a> \u2013 Aeirin Fabella, Digital Product and Experience Manager, Virgin Australia<\/li>\n<li><a href=\"#wistia_svl4mfxu5x?time=27s\">0:27<\/a> \u2013 Genaro Hernandez, Senior Pricing Manager, Essendant<\/li>\n<li><a href=\"#wistia_svl4mfxu5x?time=40s\">0:40<\/a> \u2013 Oleg Gvozdenko, Senior Director of Strategic Pricing, SP Richards<\/li>\n<li><a href=\"#wistia_svl4mfxu5x?time=56s\">0:56<\/a> \u2013 Alyse Blackburn, VP of Pricing, North America, Schneider Electric<\/li>\n<li><a href=\"#wistia_svl4mfxu5x?time=1m26s\">1:26<\/a> \u2013 Ricardo Jakabi, Senior Revenue Management Manager, Azul Airlines<\/li>\n<li><a href=\"#wistia_svl4mfxu5x?time=1m34s\">1:34<\/a> \u2013 Beatriz Vergara, e-Commerce Analyst, GOL Airlines<\/li>\n<li><a href=\"#wistia_svl4mfxu5x?time=1m52s\">1:52<\/a> \u2013 Pete Lefebvre, Principal, Architecture, Cargill<\/li>\n<li><a href=\"#wistia_svl4mfxu5x?time=1m59s\">1:59<\/a> \u2013 Christian Parrish, Digital Analyst, YA VAS by Volaris<\/li>\n<\/ul>\n<h2>Full Transcript<\/h2>\n<p>Our platform twenty twenty five has been amazing. We see a lot of spike and discussions on AI and how AI can help our airline.<br \/><span id=\"dots\"><\/span><br \/><span id=\"more\">The underlying buzz technology AI. So being able to learn from our peers in the market to understand their capability and function of AI and where it plays a part for their guests.<\/p>\n<p>Agentic AI, I mean, it&#8217;s fascinating.<\/p>\n<p>It&#8217;s going to allow our pricing folks to be, I think, more efficient, more timely in terms of decision making.<\/p>\n<p>The concept of AI agents is really exciting to us. We have a lot of users on the PROS platform that are not very technical. So potentially, collaborating with PROS on some agents that can simplify some of that.<\/p>\n<p>Because the goal for any sort of AI journey and transformation that you&#8217;re running in a business is to be able to extract value as fast as humanly possible.<\/p>\n<p>But there is a danger in the sense of if that data isn&#8217;t clean or if you don&#8217;t understand what that data holds, then you could send yourself very quickly as that machine is learning down a path that doesn&#8217;t make sense. So know your data, make sure your data is clean, and think about that in every single step that you take.<\/p>\n<p>Hear a lot about AI, how AI is transforming the current environment. Most important is that we are moving forward.<\/p>\n<p>You guys are bringing AI, which is everybody&#8217;s talking about that, but how will we use that? I think that&#8217;s the main key.<\/p>\n<p>AI is the future. It&#8217;s innovation. Every company on the market is either going forward with AI or looking into it.<\/p>\n<p>There&#8217;s some things that we want to try in terms of the agents that have been announced and other platform capabilities.<\/p>\n<p>There&#8217;s always something else to learn and the process is always evolving, giving us new solutions for new problems that might come and allowing us to give our customers the best experience they can have.<br \/>\n<\/span><\/p>\n<p><strong><button id=\"myBtn\" onclick=\"myFunction()\">Read full transcript<\/button><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hear how PROS customers embrace AI to innovate, simplify, and deliver value faster than ever.<\/p>\n","protected":false},"author":85,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[14,9],"tags":[60,84,89,102,46,171,101,86],"class_list":["post-8693","post","type-post","status-publish","format-standard","hentry","category-case-studies-testimonials","category-videos","tag-industry-airlines","tag-industry-distribution","tag-industry-manufacturing","tag-label-customer-testimonial","tag-language-english","tag-type-customer-success-stories","tag-type-customer-testimonial","tag-type-video"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Voices of Innovation: Customer Perspectives on AI | AI-powered airline retailing and offer management platform<\/title>\n<meta name=\"description\" content=\"Hear how PROS customers embrace AI to innovate, simplify, and 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