{"id":8807,"date":"2025-08-07T17:30:14","date_gmt":"2025-08-07T17:30:14","guid":{"rendered":"https:\/\/pros.com\/learn\/?p=8807"},"modified":"2025-11-11T11:45:33","modified_gmt":"2025-11-11T11:45:33","slug":"building-loyalty-leading-airlines-use-dynamic-campaigns-convert-and-retain-loyal-customers","status":"publish","type":"post","link":"https:\/\/pros.com\/learn\/case-studies-testimonials\/building-loyalty-leading-airlines-use-dynamic-campaigns-convert-and-retain-loyal-customers\/","title":{"rendered":"Building Loyalty That Lasts: How Leading Airlines Use Dynamic Campaigns to Convert and Retain Loyal Customers"},"content":{"rendered":"
<\/div>

At the PROS Outperform Conference, airline loyalty leaders gathered to share how they\u2019re transforming first-time flyers into lifelong customers. The panel featured experts from United Airlines, LifeMiles (Avianca), and Azul Airlines, each offering a unique perspective on loyalty strategies that combine personalization, seamless digital experiences, and the smart use of PROS technology\u2014including airTRFX<\/a>, airWire<\/a>, and airModules<\/a>.<\/p>\n

From streamlining redemptions to launching intelligent campaigns powered by real-time data, this session revealed how PROS solutions are driving measurable revenue gains and deeper customer engagement through loyalty.<\/p>\n

United Airlines: Seamless Personalization at Scale<\/h2>\n

John Webber<\/strong>, Senior Manager of Targeted Marketing at United Airlines, and Theo Theodore<\/strong>, Manager of Marketing Strategy at United Airlines, shared how their team is using dynamic personalization to connect with customers through the airline\u2019s email and loyalty campaigns. By combining airWire<\/strong> and airTRFX<\/strong>, United personalizes emails with real-time pricing from each customer\u2019s home airport. These emails link to dynamic landing pages with consistent content to create a seamless and effective booking experience.<\/p>\n

\u201cBefore PROS, our fare sales were manual and time-consuming. Now, with airTRFX and airWire, we\u2019re seeing a 20% lift in revenue and customer conversion\u2014driven by real-time personalization and scalable campaigns.\u201d \u2013 John Webber, United Airlines<\/p>\n

\n\"United
\n\"United\n<\/div>\n

LifeMiles: Making Redemptions Intuitive and Inspiring<\/h2>\n

Fatima Melendez<\/strong>, Digital Channels Analyst at LifeMiles, Avianca\u2019s loyalty program, shared how the program is focused on identifying and engaging high-value customers and making the redemption experience easier and more inspiring.<\/p>\n

They\u2019ve integrated an externalized airModule<\/strong> on the LifeMiles login homepage, showing personalized award routes and fares immediately upon login, effectively streamlining the path to redemption. Additionally, LifeMiles deploys custom airTRFX pages to spotlight promotions and underperforming routes, encouraging customers to click, compare, and book faster.<\/p>\n

\"LifeMiles<\/p>\n

\u201cWith PROS, the results are measurable. We\u2019ve simplified the experience, collected richer customer data, and seen a real impact on bookings and engagement.\u201d \u2013 Fatima Melendez, LifeMiles (Avianca)<\/p>\n

\"LifeMiles<\/p>\n

Azul Airlines: Educating and Empowering Loyalty Members<\/h2>\n

Gabriel Tome<\/strong>, Senior E-commerce Analyst at Azul Airlines, shared how Azul is using PROS tools to demystify the loyalty experience. He highlighted how Azul Fidelidade (formerly TudoAzul) is evolving to better educate customers about using their loyalty points. Through airTRFX, Azul has created a \u201cpoints hub\u201d with budget filters and fare tiers, so customers can easily see where they can fly with their balance.<\/p>\n

\"Azul<\/p>\n

Gabriel explained how this transparency not only drives redemptions but also stimulates more point earning and more engagement across channels like email and social media.<\/p>\n

\u201cWorking with PROS has made it easy to scale our loyalty content across campaigns. The engagement services team helps us move fast and bring new ideas to life.\u201d \u2013 Gabriel Tome, Azul Airlines<\/p>\n

\"Azul<\/p>\n

The Power of Cross-Functional Collaboration<\/h2>\n

Loyalty success isn\u2019t just about having the right tools, it\u2019s about bringing together cross-functional teams to create, test, and optimize campaigns that engage and reward.<\/p>\n

PROS is proud to support this work through solutions like airTRFX<\/a>, airWire<\/a>, and airModules<\/a>\u2014along with the services to help teams move fast and get results.<\/p>\n\n\n

Frequently Asked <\/h2>\n\n\n\n
How do airlines use dynamic campaigns to build loyalty?<\/strong>\u00a0<\/strong>

Airlines use real-time data and tools like PROS airTRFX and airWire to customize offers, streamline redemptions, and enhance customer experiences.\u00a0<\/p> <\/div>

What results has United Airlines achieved with PROS solutions?<\/strong><\/strong>

United Airlines saw a 20% increase in revenue and customer conversion through real-time personalization and scalable campaigns.\u00a0<\/p> <\/div>

How does LifeMiles improve the redemption experience?<\/strong>\u00a0<\/strong>

LifeMiles uses PROS airModules to display customized award routes and fares, simplifying the redemption process and boosting engagement.\u00a0<\/p> <\/div>

What is Azul Airlines’ approach to loyalty education?<\/strong><\/strong>

Azul created a “points hub” with budget filters and fare tiers, helping customers understand and maximize their loyalty points.\u00a0<\/p> <\/div>

What tools support dynamic airline loyalty campaigns?<\/strong><\/strong>

PROS solutions like airTRFX, airWire, and airModules enable real-time personalization, dynamic pricing, and seamless campaign management.\u00a0<\/p> <\/div>

Why is cross-functional collaboration important in loyalty programs?<\/strong><\/strong>

Collaboration ensures campaigns are well-designed, tested, and optimized to engage and reward customers effectively.\u00a0<\/p> <\/div>

How do dynamic campaigns impact customer retention?<\/strong><\/strong>

By offering customized, seamless experiences, dynamic campaigns increase customer satisfaction, loyalty, and long-term retention.\u00a0<\/p> <\/div> <\/div>\n","protected":false},"excerpt":{"rendered":"

See how PROS Offer Marketing solutions are driving measurable revenue gains and deeper customer engagement through loyalty.<\/p>\n","protected":false},"author":43,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[14],"tags":[60,47,46,176,48,171],"class_list":["post-8807","post","type-post","status-publish","format-standard","hentry","category-case-studies-testimonials","tag-industry-airlines","tag-label-blog-post","tag-language-english","tag-product-offer-marketing","tag-type-blog","tag-type-customer-success-stories"],"acf":[],"yoast_head":"\nBuilding Loyalty That Lasts: How Leading Airlines Use Dynamic Campaigns to Convert and Retain Loyal Customers | AI-powered airline retailing and offer management platform<\/title>\n<meta name=\"description\" content=\"See how PROS Offer Marketing solutions are driving measurable revenue gains and deeper customer engagement through loyalty.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/pros.com\/learn\/case-studies-testimonials\/building-loyalty-leading-airlines-use-dynamic-campaigns-convert-and-retain-loyal-customers\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Building Loyalty That Lasts: How Leading Airlines Use Dynamic Campaigns to Convert and Retain Loyal Customers | AI-powered airline retailing and offer management platform\" \/>\n<meta property=\"og:description\" content=\"See how PROS Offer Marketing solutions are driving measurable revenue gains and deeper customer engagement through loyalty.\" \/>\n<meta property=\"og:url\" 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