{"id":8821,"date":"2025-08-07T20:42:03","date_gmt":"2025-08-07T20:42:03","guid":{"rendered":"https:\/\/pros.com\/learn\/?p=8821"},"modified":"2025-09-11T15:48:23","modified_gmt":"2025-09-11T15:48:23","slug":"turning-clicks-customers-dynamic-campaign-marketing-action","status":"publish","type":"post","link":"https:\/\/pros.com\/learn\/case-studies-testimonials\/turning-clicks-customers-dynamic-campaign-marketing-action\/","title":{"rendered":"Turning Clicks into Customers: Dynamic Campaign Marketing in Action"},"content":{"rendered":"
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At the PROS Outperform Conference, marketing leaders from top global airlines and hospitality brands shared how they’re transforming customer acquisition with dynamic campaign strategies. The panel discussion explored how personalized landing pages and real-time pricing in ads are helping brands maximize conversions without increasing budgets.<\/p>\n

With panelists from Hyatt, GOL Airlines, Fiji Airways, Aeromexico, and Korean Air, the session highlighted practical examples of how PROS tools like airTRFX<\/a> and airWire<\/a> enable faster campaign execution, more relevant experiences, and better ROI across paid search, social, email, and more.<\/p>\n

Hyatt Hotels: Lifting Conversions with Seamless Campaign Continuity<\/h2>\n

Amanda Reiter<\/strong>, Regional Director of Digital Strategy & Performance at Hyatt Hotels, explained how shifting from a traditional CMS to dynamic landing pages with airTRFX has transformed the brand\u2019s regional promotions and flash sales. By aligning ad creative with dynamic landing pages using airTRFX and inserting real-time prices into ads with airWire, <\/p>\n

Hyatt saw up to a 30% lift in conversion rates and a 20% increase in return on ad spend.<\/strong><\/p>\n

Focused on the Latin America and Caribbean markets, Hyatt\u2019s campaigns became more agile and relevant, especially for promotions in Mexico\u2019s fast-paced domestic travel market.<\/p>\n

\u201cWe needed a faster, more flexible way to market to domestic travelers in Mexico. PROS gave us the tools to move quickly while delivering a consistent, high-converting experience.\u201d<\/em>
\u2013 Amanda Reiter, Hyatt Hotels<\/strong><\/p>\n

\"Hyatt<\/p>\n

GOL Airlines: Optimizing High-Volume Campaigns with airTRFX<\/h2>\n

Beatriz Vergara<\/strong>, E-commerce Analyst at GOL Airlines<\/strong>, described how transitioning fully to airTRFX for all promotional campaigns\u2014including their flagship \u201cWeekend\u201d campaign\u2014unlocked new testing and optimization opportunities. A\/B testing different airModules revealed that visual elements like the Fare Carousel airModule significantly improved engagement and conversion.<\/p>\n

\u201cI love airTRFX. It changed how we did campaigns; it gave us the ability to show dynamic prices clearly and simply, which drastically improved the conversion path.\u201d<\/em>
\u2013 Beatriz Vergara, GOL Airlines<\/strong><\/p>\n

GOL\u2019s weekend campaign uses custom pages that refresh every week. Even though they promote the same destinations, custom creative and layouts keeps the content feeling fresh and new to the customer.<\/p>\n

\"GOL<\/p>\n

Fiji Airways: Reopening Borders with Targeted, Dynamic Campaigns<\/h2>\n

For Fiji Airways<\/strong>, reopening the country post-COVID was a make-or-break moment. Jameel Mohammed<\/strong>, Senior Manager of Digital and Ecommerce, detailed how dynamic ads and airTRFX landing pages helped the airline execute one of its most critical campaigns ever. Working with PROS, Fiji created personalized campaigns layered with first-party data and matched with consistent, user-friendly landing page experiences. Using airTRFX pages and personalized dynamic ads, Fiji Airways matched messaging across ads and landing pages, driving trust and action.<\/p>\n

\n\"Fiji
\n\"Fiji\n<\/div>\n

Beyond performance, Fiji used externalized modules from PROS<\/strong> on tourism partner sites to amplify reach and maintain booking continuity.<\/p>\n

\u201cPROS helped us meet our moment. When failure wasn\u2019t an option, airTRFX gave us the speed, consistency, and customer focus we needed. We used dynamic ads and full-funnel strategy to make sure we got it right, because tourism is the backbone of our economy.\u201d<\/em>
\u2013 Jameel Mohammed, Fiji Airways<\/strong><\/p>\n

Aeromexico: Capturing Gen Z with Last-Minute Deals<\/h2>\n

Brenda Soto<\/strong>, Digital Media Manager at Aeromexico<\/strong>, discussed how the airline used airTRFX to create landing pages that appeal to Gen Z\u2019s spontaneous, budget-conscious travel habits. Their \u201cLast-Minute Deals\u201d page leveraged unsold inventory and dynamic pricing to drive traffic and conversions to become the most visited page on Aeromexico\u2019s site after the homepage.<\/strong><\/p>\n

\n\"AeroMexico
\n\"AeroMexico\n<\/div>\n

The approach helped Aeromexico introduce younger travelers to their premium experience, converting new audiences who previously perceived the brand as inaccessible.<\/p>\n

\u201cWith PROS, we can build fast, run targeted deals, and connect with new customers without relying on IT or compromising brand experience.\u201d<\/em>
\u2013 Brenda Soto, Aeromexico<\/strong><\/p>\n

Korean Air: Empowering Regional Teams with Scalable Campaigns<\/h2>\n

Park Yong Hwa<\/strong>, Associate Manager at Korean Air<\/strong>, highlighted how airTRFX enabled the airline to deploy dynamic landing pages in 13 languages, empowering local teams to launch region-specific campaigns. Previously, marketing teams relied on costly or time-consuming processes for campaign pages. Now, airTRFX templates allow for faster turnaround, localized content, and cost savings.<\/strong><\/p>\n

A key learning came when Korean Air added fare pricing to app notifications\u2014doubling click-through rates. The experience reinforced how real-time pricing directly impacts campaign success. According to Park Yong Hwa, \u201ca short-haul business class campaign from Seoul to Taipei drove 2\u20133x more traffic once we exposed pricing that was closer to economy than expected. airTRFX helped us discover and showcase this hidden opportunity.\u201d<\/p>\n

\n\"Korean
\n\"Korean\n<\/div>\n

\u201cairTRFX allowed our regional teams to create landing pages with localized fares and languages. It transformed our marketing from static, low-performing pages to feature-rich ones tailored to each market.\u201d<\/em>
\u2013 Park Yong Hwa, Korean Air<\/strong><\/p>\n

Looking Ahead: AI, Personalization, and FastSearch<\/h2>\n

These efforts reflect how PROS customers are closing the loop between data, user intent, and campaign execution\u2014turning dynamic marketing into measurable growth. With the right tools and a customer-first mindset, digital marketing teams can dramatically improve performance without increasing spending.<\/p>\n

Want to learn more about airTRFX, airWire, or FastSearch?<\/strong> Visit pros.com\/contact-pros\/<\/a> or reach out to your PROS account team to see how you can start transforming your campaign performance today.<\/p>\n