{"id":9665,"date":"2026-03-06T18:22:02","date_gmt":"2026-03-06T18:22:02","guid":{"rendered":"https:\/\/pros.com\/learn\/?p=9665"},"modified":"2026-03-18T16:25:24","modified_gmt":"2026-03-18T16:25:24","slug":"global-airline-extends-brand-power-vacation-packages-offer-marketing","status":"publish","type":"post","link":"https:\/\/pros.com\/learn\/case-studies-testimonials\/global-airline-extends-brand-power-vacation-packages-offer-marketing\/","title":{"rendered":"Global Airline Extends Brand Power to Vacation Packages with PROS Offer Marketing"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div><div class=\"product-wrapper\">\n<table class=\"case-study-numbers\">\n<tbody>\n<tr>\n<td valign=\"top\"><span style=\"font-size: 36pt;\"><strong>33%<\/strong><\/span><\/p>\n<p><strong>of sales from airTRFX are attributed to custom pages<\/strong><\/td>\n<td valign=\"top\"><span style=\"font-size: 36pt;\"><strong>44%<\/strong><\/span><\/p>\n<p><strong>of traffic attributed to airTRFX pages<\/strong><\/td>\n<td valign=\"top\"><span style=\"font-size: 36pt;\"><strong>Top 3<\/strong><\/span><\/p>\n<p><strong>rankings on Google for major vacation-related search terms<\/strong><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<div class=\"product-wrapper\">\n<table class=\"productUsed\">\n<tbody>\n<tr>\n<td style=\"vertical-align: top;\"><strong>Products Used:<\/strong><\/p>\n<p> airTRFX, airModules<\/td>\n<td style=\"vertical-align: top;\"><strong>Industry:<\/strong><\/p>\n<p>Airlines<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<div style=\"background-color: #ffffff; padding: 20px 40px 20px 40px; border-radius: 7px; margin-bottom: 14.4px;\"><strong>\u201cOur airTRFX pages not only build brand awareness, but also drive significant revenue. They provide seamless experiences from search to booking, and our custom pages account for 30% of vacation package revenue and 40% of the traffic.\u201d<\/strong><br \/><span style=\"display:block; text-align:right;\">&#8211; Senior Analyst, Ancillary Products<\/span><\/div>\n<p>As one of the most recognized brands in air travel, this global airline has long been trusted by millions for its flight offerings. However, while the airline\u2019s core brand enjoyed widespread recognition, its vacation package offering struggled to gain traction in a market dominated by online travel agencies and tour operators.<\/p>\n<p>Although the airline offered complete travel packages combining flights, hotels, and optional add-ons such as car rentals, many travelers simply didn\u2019t know the offering existed. Popular search queries like \u201cMexico vacation packages\u201d or \u201cfamily-friendly ski trips\u201d returned results from third-party providers rather than the airline itself.<\/p>\n<p>To remain competitive, the airline needed a way to surface its vacation products earlier in the travel planning journey \u2014 before travelers had committed to a destination or provider.<\/p>\n<h2>Creating a New Discovery Channel with airTRFX<\/h2>\n<p>The airline expanded its use of PROS <a href=\"https:\/\/pros.com\/products\/airtrfx\/\" target=\"_blank\">airTRFX<\/a>, which was already delivering strong SEO results for flight content. By extending the platform to support vacation packages, the team created a scalable strategy to grow awareness and bookings.<\/p>\n<p>They launched a combination of:<\/p>\n<ul>\n<li>Destination-based template pages targeting high-intent travel searches<\/li>\n<li>Custom-themed pages focused on broader travel inspiration and discovery<\/li>\n<\/ul>\n<p>These SEO-optimized pages present live flight and hotel offers, hotel imagery, and deep booking links, turning search interest into actionable booking opportunities while providing a seamless user experience.<\/p>\n<p>They also serve as a key discovery point for travelers who may not have previously known the airline offered vacation packages.<\/p>\n<p>The scalable nature of these pages enables the airline to reach multiple traveler types \u2014 from those who already know their destination to those still exploring options. Template pages help capture high-funnel search demand while introducing travelers to the airline\u2019s vacation offering earlier in the research process.<\/p>\n<div style=\"background-color: #ffffff; padding: 20px 40px 20px 40px; border-radius: 7px; margin-bottom: 14.4px;\"><strong>\u201cPartnering with airTRFX for vacation packages became a no-brainer,\u201d said the Senior Analyst, Ancillary Products. \u201cWe were already seeing success with flight SEO, and since adding vacation content, organic traffic to our packages pages has steadily increased.\u201d<\/strong><\/div>\n<h2>Driving Results with a Flexible Platform<\/h2>\n<p>The airline\u2019s investment in SEO-driven landing pages quickly delivered results. Their landing pages now rank among the top organic search results for highly competitive vacation-related search terms, becoming an important entry point for new customers. In addition to destination-focused pages, the airline created a smaller set of themed pages centered around broader travel concepts such as ski vacations and family-friendly getaways.<\/p>\n<p>While fewer in number, these pages deliver outsized performance, generating a significant portion of both organic traffic and vacation package revenue. They account for 30% of vacation package revenue and 40% of organic traffic. Due to their success, these pages are now prominently featured in the vacation booking site\u2019s main navigation. Content from these themed pages is also surfaced on other landing pages through carousel placements, helping travelers in the inspiration phase explore travel ideas that better match their interests.<\/p>\n<h2>Cross-Selling in Context with airModules<\/h2>\n<p>To create more synergy between flight and vacation products, the airline implemented <a href=\"https:\/\/pros.com\/products\/airmodules\/\" target=\"_blank\">airModules<\/a>. airModules are dynamic merchandising blocks that integrate vacation offers into high-traffic flight pages. For example, a traveler searching for flights to a popular destination may now see a live vacation package featuring hotel options, imagery, and pricing, all without leaving the flight search experience.<\/p>\n<p>airModules also appear within the template vacation pages themselves, allowing users to filter hotel options by price, star rating, or amenities. This is especially useful for travelers who know where they\u2019re going, but not where they want to stay. These placements serve to pull guide customers further down the funnel toward conversion.<\/p>\n<div style=\"background-color: #ffffff; padding: 20px 40px 20px 40px; border-radius: 7px; margin-bottom: 14.4px;\"><strong>\u201cThe cross-linking really works. We\u2019re exposing people to packages who may not have even known we offered them.\u201d<\/strong><br \/><span style=\"display:block; text-align:right;\">&#8211; Senior Analyst, Ancillary Products<\/span><\/div>\n<h2>airTRFX as a Marketing Channel<\/h2>\n<p>Beyond organic search, the airline has also leveraged airTRFX landing pages as a flexible marketing platform for omnichannel campaigns.<\/p>\n<p>Promotional banners and campaigns can be quickly deployed across landing pages and coordinated with other customer touchpoints such as:<\/p>\n<ul>\n<li>Mobile apps<\/li>\n<li>In-flight entertainment systems<\/li>\n<li>Email and SMS campaigns<\/li>\n<li>Paid social media promotions<\/li>\n<\/ul>\n<p>In a recent example, the airline launched a sweepstakes campaign tied to Honolulu vacation packages. The team deployed coordinated banners across airTRFX pages, added the promotion to the mobile app, in-flight screens, SMS and email channels, and even across paid social.<\/p>\n<div style=\"background-color: #ffffff; padding: 20px 40px 20px 40px; border-radius: 7px; margin-bottom: 14.4px;\"><strong>\u201cIt\u2019s very easy to use. I go into airTRFX and schedule these banners myself. I also work closely with the flight team to coordinate cross-promotion on their pages, too.\u201d<\/strong><br \/><span style=\"display:block; text-align:right;\">&#8211; Senior Analyst, Ancillary Products<\/span><\/div>\n<p>This ability to rapidly align campaigns across customer touchpoints \u2013 including the flight funnel \u2013 is a key part of the airline\u2019s offer marketing strategy. By leveraging brand-loyal traffic already visiting their website, the airline can expose more travelers to its vacation products without relying solely on acquisition tactics.<\/p>\n<h2>Measured Impact Across the Funnel<\/h2>\n<p>The airline has seen measurable success across several key areas: <\/p>\n<ul>\n<li>Year-over-year growth in organic traffic and vacation package bookings<\/li>\n<li>Top 3 rankings on Google for major vacation-related search terms<\/li>\n<li>Increased engagement through targeted SEO and modular merchandising<\/li>\n<li>Support for omnichannel campaigns across email, SMS, in-flight media, and paid social<\/li>\n<li>High-performing custom pages now featured in site navigation<\/li>\n<\/ul>\n<h2>Unlocking Long-Term Growth Potential<\/h2>\n<p>With PROS <a href=\"https:\/\/pros.com\/products\/offer-marketing\/\" target=\"_blank\">Offer Marketing<\/a> solutions, the global airline has redefined how it connects with leisure travelers. By using airTRFX and airModules to meet customers earlier in the planning process, their vacation packages team has increased awareness, captured organic demand, and grown conversions, all without relying on paid media alone.<\/p>\n<div style=\"background-color: #ffffff; padding: 20px 40px 20px 40px; border-radius: 7px; margin-bottom: 14.4px;\"><strong>\u201cI recommend just getting your hands dirty in the airTRFX tool and building the pages. It\u2019s been easy to use, and I\u2019ve had a lot of ideas spark just by trying things out. That\u2019s been really helpful.\u201d<\/strong><br \/><span style=\"display:block; text-align:right;\">&#8211; Senior Analyst, Ancillary Products<\/span><\/div>\n<h2>Frequently Asked Questions<\/h2>\n\n<div class=\"schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1772821068304\"><strong class=\"schema-faq-question\"><strong>What is\u00a0airTRFX, and how can it\u00a0benefit\u00a0airlines?<\/strong>\u00a0<\/strong> <p class=\"schema-faq-answer\">airTRFX\u00a0is an offer marketing solution designed to help airlines build destination-specific landing pages, improve SEO performance, and capture organic traffic. It enables airlines to deliver custom experiences to travelers while increasing conversion rates.\u00a0<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1772821077367\"><strong class=\"schema-faq-question\"><strong>How do tailored travel modules enhance customer engagement?<\/strong>\u00a0<\/strong> <p class=\"schema-faq-answer\">Tailored travel modules, such as\u00a0airModules, provide dynamic and relevant content based on user preferences and search intent. These modules boost engagement by delivering highly customized travel options,\u00a0ultimately improving\u00a0the customer\u00a0experience.\u00a0<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1772821086550\"><strong class=\"schema-faq-question\"><strong>How does\u00a0airTRFX\u00a0help reduce reliance on paid advertising?<\/strong>\u00a0<\/strong> <p class=\"schema-faq-answer\">By\u00a0optimizing\u00a0organic traffic through destination-specific SEO strategies and customer-centric content,\u00a0airTRFX\u00a0allows airlines to capture demand directly from search engines. This reduces dependence on costly paid advertising channels.\u00a0<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1772821096780\"><strong class=\"schema-faq-question\"><strong>Can\u00a0airTRFX\u00a0be integrated with existing airline systems?<\/strong>\u00a0<\/strong> <p class=\"schema-faq-answer\">Yes,\u00a0airTRFX\u00a0is designed to work seamlessly with an airline\u2019s existing systems. Its flexibility\u00a0facilitates\u00a0easy integration, allowing\u00a0optimal\u00a0performance without disrupting current marketing workflows.\u00a0<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1772821105129\"><strong class=\"schema-faq-question\"><strong>What role\u00a0does\u00a0airModules\u00a0play in increasing conversions?<\/strong>\u00a0<\/strong> <p class=\"schema-faq-answer\">airModules\u00a0act as dynamic, personalized widgets that display relevant travel options to users. By addressing specific customer needs in real time,\u00a0airModules\u00a0significantly improve conversion rates and boost revenue generation.\u00a0<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1772821113898\"><strong class=\"schema-faq-question\"><strong>How does\u00a0airTRFX\u00a0assist\u00a0in promoting vacation packages?<\/strong>\u00a0<\/strong> <p class=\"schema-faq-answer\">airTRFX\u00a0enables airlines to create targeted campaigns for vacation packages. By easily deploying promotions across mobile\u00a0app, in-flight screens, SMS, email, and even paid social, airlines can effectively\u00a0showcase\u00a0package deals,\u00a0driving\u00a0more significant interest and increasing bookings.\u00a0<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1772821125249\"><strong class=\"schema-faq-question\"><strong>Is\u00a0airTRFX\u00a0suitable for airlines of all sizes?<\/strong>\u00a0<\/strong> <p class=\"schema-faq-answer\">Absolutely. Whether a small regional airline or a global carrier,\u00a0airTRFX\u00a0offers scalable solutions to meet diverse needs, supporting business growth regardless of size or market reach.\u00a0<\/p> <\/div> <\/div>\n\n<style>\n  @media screen and (max-width: 600px) {\n    .col-img {\n      width: 40% !important;\n    }\n\n    .col-text {\n      width: 60% !important;\n    }\n  }\n<\/style>\n<style>\n.case-study-numbers td {\n    width: 33.333%;\n}\n.productUsed td {\n    width: 25%;\n}\ntable.case-study-numbers {\n    background-color: #FFFFFF;\n    border-radius: 7px;\n    border: 1px solid #CCDBE5;\n    overflow: hidden;\n    margin: 0;\n}\ntable.case-study-numbers td {\n    padding: 12px 24px !important;\n    background-color: white !important;\n    border: 1px solid #CCDBE5 !important;\n    vertical-align: top !important;\n}\ntable.productUsed td {\n    padding: 12px !important;\n    background-color: #F5F9FC !important;\n    border: none !important;\n    border-right: 1px solid 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It enables airlines to deliver custom experiences to travelers while increasing conversion rates.\u00a0","inLanguage":"en-US"},"inLanguage":"en-US"},{"@type":"Question","@id":"https:\/\/pros.com\/learn\/case-studies-testimonials\/global-airline-extends-brand-power-vacation-packages-offer-marketing\/#faq-question-1772821077367","position":2,"url":"https:\/\/pros.com\/learn\/case-studies-testimonials\/global-airline-extends-brand-power-vacation-packages-offer-marketing\/#faq-question-1772821077367","name":"How do tailored travel modules enhance customer engagement?\u00a0","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Tailored travel modules, such as\u00a0airModules, provide dynamic and relevant content based on user preferences and search intent. These modules boost engagement by delivering highly customized travel options,\u00a0ultimately improving\u00a0the customer\u00a0experience.\u00a0","inLanguage":"en-US"},"inLanguage":"en-US"},{"@type":"Question","@id":"https:\/\/pros.com\/learn\/case-studies-testimonials\/global-airline-extends-brand-power-vacation-packages-offer-marketing\/#faq-question-1772821086550","position":3,"url":"https:\/\/pros.com\/learn\/case-studies-testimonials\/global-airline-extends-brand-power-vacation-packages-offer-marketing\/#faq-question-1772821086550","name":"How does\u00a0airTRFX\u00a0help reduce reliance on paid advertising?\u00a0","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"By\u00a0optimizing\u00a0organic traffic through destination-specific SEO strategies and customer-centric content,\u00a0airTRFX\u00a0allows airlines to capture demand directly from search engines. This reduces dependence on costly paid advertising channels.\u00a0","inLanguage":"en-US"},"inLanguage":"en-US"},{"@type":"Question","@id":"https:\/\/pros.com\/learn\/case-studies-testimonials\/global-airline-extends-brand-power-vacation-packages-offer-marketing\/#faq-question-1772821096780","position":4,"url":"https:\/\/pros.com\/learn\/case-studies-testimonials\/global-airline-extends-brand-power-vacation-packages-offer-marketing\/#faq-question-1772821096780","name":"Can\u00a0airTRFX\u00a0be integrated with existing airline systems?\u00a0","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Yes,\u00a0airTRFX\u00a0is designed to work seamlessly with an airline\u2019s existing systems. Its flexibility\u00a0facilitates\u00a0easy integration, allowing\u00a0optimal\u00a0performance without disrupting current marketing workflows.\u00a0","inLanguage":"en-US"},"inLanguage":"en-US"},{"@type":"Question","@id":"https:\/\/pros.com\/learn\/case-studies-testimonials\/global-airline-extends-brand-power-vacation-packages-offer-marketing\/#faq-question-1772821105129","position":5,"url":"https:\/\/pros.com\/learn\/case-studies-testimonials\/global-airline-extends-brand-power-vacation-packages-offer-marketing\/#faq-question-1772821105129","name":"What role\u00a0does\u00a0airModules\u00a0play in increasing conversions?\u00a0","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"airModules\u00a0act as dynamic, personalized widgets that display relevant travel options to users. By addressing specific customer needs in real time,\u00a0airModules\u00a0significantly improve conversion rates and boost revenue generation.\u00a0","inLanguage":"en-US"},"inLanguage":"en-US"},{"@type":"Question","@id":"https:\/\/pros.com\/learn\/case-studies-testimonials\/global-airline-extends-brand-power-vacation-packages-offer-marketing\/#faq-question-1772821113898","position":6,"url":"https:\/\/pros.com\/learn\/case-studies-testimonials\/global-airline-extends-brand-power-vacation-packages-offer-marketing\/#faq-question-1772821113898","name":"How does\u00a0airTRFX\u00a0assist\u00a0in promoting vacation packages?\u00a0","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"airTRFX\u00a0enables airlines to create targeted campaigns for vacation packages. 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