{"id":9715,"date":"2026-04-22T17:27:24","date_gmt":"2026-04-22T17:27:24","guid":{"rendered":"https:\/\/pros.com\/learn\/?p=9715"},"modified":"2026-04-22T17:59:59","modified_gmt":"2026-04-22T17:59:59","slug":"evolving-rm-pricing-today-for-the-offers-orders-era","status":"publish","type":"post","link":"https:\/\/pros.com\/learn\/webinars\/evolving-rm-pricing-today-for-the-offers-orders-era\/","title":{"rendered":"Evolving RM &amp; Pricing Today for the Offers &amp; Orders Era"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div>\n<script src=\"https:\/\/fast.wistia.com\/player.js\" async><\/script><script src=\"https:\/\/fast.wistia.com\/embed\/mlw5di619f.js\" async type=\"module\"><\/script><style>wistia-player[media-id='mlw5di619f']:not(:defined) { background: center \/ contain no-repeat url('https:\/\/fast.wistia.com\/embed\/medias\/mlw5di619f\/swatch'); display: block; filter: blur(5px); padding-top:56.25%; }<\/style> <wistia-player media-id=\"mlw5di619f\" aspect=\"1.7777777777777777\"><\/wistia-player>\n\n\n\n<p><\/p>\n\n\n\n<p>As airlines accelerate toward Modern Airline Retailing, revenue management and pricing teams must move beyond legacy booking structures to operate in a world of dynamic, customer-centric Offers &amp; Orders. This webinar explores how to modernize revenue management with continuous pricing, advanced demand modeling, and integrated offer optimization. Hear from PROS and Avianca on building a scalable foundation for real-time offer decisioning with greater precision and control across the network.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Key Learnings<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Transition from booking classes to dynamic, offer-based revenue management<\/li>\n\n\n\n<li>Improve network-wide decisioning with elasticity-driven forecasting and continuous pricing<\/li>\n\n\n\n<li>Capture incremental revenue through more adaptive pricing and ancillary optimization powered by AI<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Speakers<\/h3>\n\n\n\n<div class=\"speaker-card\">\n  <figure class=\"speaker-avatar\">\n    <img decoding=\"async\" src=\"https:\/\/pros.com\/wp-content\/uploads\/2025\/05\/Justin-Jander-Headshot.png\" alt=\"Justin Jander\">\n  <\/figure>\n\n  <div class=\"speaker-info\">\n    <div class=\"speaker-name\">Justin Jander<\/div>\n    <div class=\"speaker-role\">\n      Senior Director, Product Management <br> PROS\n    <\/div>\n  <\/div>\n<\/div>\n\n\n\n<div class=\"speaker-card\">\n  <figure class=\"speaker-avatar\">\n    <img decoding=\"async\" src=\"https:\/\/pros.com\/wp-content\/uploads\/2026\/03\/Suzanne-Grimes-Headshot-1.png\" alt=\"Suzanne Grimes\">\n  <\/figure>\n\n  <div class=\"speaker-info\">\n    <div class=\"speaker-name\">Suzanne Grimes<\/div>\n    <div class=\"speaker-role\">\n      VP, Strategic Consulting <br> PROS\n    <\/div>\n  <\/div>\n<\/div>\n\n\n\n<div class=\"speaker-card\">\n  <figure class=\"speaker-avatar\">\n    <img decoding=\"async\" src=\"https:\/\/pros.com\/wp-content\/uploads\/2026\/03\/Esteban-Headshot-modified.png\" alt=\"Esteban Rubio\">\n  <\/figure>\n\n  <div class=\"speaker-info\">\n    <div class=\"speaker-name\">Esteban Rubio<\/div>\n    <div class=\"speaker-role\">\n      RM Innovation Manager, Avianca\n    <\/div>\n  <\/div>\n<\/div>\n\n\n\n<div class=\"speaker-card\">\n  <figure class=\"speaker-avatar\">\n    <img decoding=\"async\" src=\"https:\/\/pros.com\/wp-content\/uploads\/2026\/03\/Santiago-Headshot-modified.png\" alt=\"Santiago Duque Caicedo\">\n  <\/figure>\n\n  <div class=\"speaker-info\">\n    <div class=\"speaker-name\">Santiago Duque Caicedo<\/div>\n    <div class=\"speaker-role\">\n      Sr. Specialist RM Innovation, Avianca\n    <\/div>\n  <\/div>\n<\/div>\n\n\n\n\n\n\n\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Explore how airlines like Air Canada and Lufthansa Group are adopting continuous pricing to boost revenue, overcome legacy barriers, and enhance customer experience. <\/p>\n","protected":false},"author":1,"featured_media":9717,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":true,"footnotes":""},"categories":[13],"tags":[86],"class_list":["post-9715","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-webinars","tag-type-video","post-type-blogs"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Evolving RM &amp; 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