{"id":9772,"date":"2026-07-14T16:39:00","date_gmt":"2026-07-14T16:39:00","guid":{"rendered":"https:\/\/pros.com\/learn\/?p=9772"},"modified":"2026-07-15T15:28:43","modified_gmt":"2026-07-15T15:28:43","slug":"cyprus-airways-turns-website-into-primary-digital-sales-channel-with-pros-airtrfx","status":"publish","type":"post","link":"https:\/\/pros.com\/learn\/case-studies-testimonials\/cyprus-airways-turns-website-into-primary-digital-sales-channel-with-pros-airtrfx\/","title":{"rendered":"Cyprus Airways Turns Website into Primary Digital Sales Channel with PROS airTRFX"},"content":{"rendered":"
<\/div>\n

KEY TAKEAWAYS:<\/strong>\u00a0<\/h2>\n\n\n\n
    \n
  • Cyprus Airways\u00a0implemented\u00a0airTRFX, PROS Offer Marketing solution, as their primary digital traffic driver, integrated with PROS-powered booking engine.\u00a0<\/li>\n<\/ul>\n\n\n\n
      \n
    • The airline is the first\u00a0to use\u00a0airTRFX\u00a0to build their entire website using\u00a0PROS\u00a0content management system (CMS).\u00a0<\/li>\n<\/ul>\n\n\n\n
        \n
      • This\u00a0instantly created\u00a0a massive\u00a0SEO\u00a0footprint without manual web development.\u00a0<\/li>\n<\/ul>\n\n\n\n
          \n
        • Digital revenue performance\u00a0increased\u00a0in a measurable and sustainable way\u00a0immediately\u00a0after\u00a0PROS\u00a0airTRFX\u00a0launch.\u00a0\u00a0<\/li>\n<\/ul>\n\n\n\n
          \n\n
          \n\n
          \n
          +19.5pp<\/div>\n
          \n Increased web share of bookings\n <\/div>\n <\/div>\n\n
          \n
          +20.5pp<\/div>\n
          \n Increased web share of revenue\n <\/div>\n <\/div>\n\n
          \n
          1 Month<\/div>\n
          \n Time to realize commercial & operational performance\n <\/div>\n <\/div>\n\n <\/div>\n\n
          \n\n
          \n
          Products Used:<\/div>\n
          PROS airTRFX<\/div>\n <\/div>\n\n
          \n
          Industry:<\/div>\n
          Airline<\/div>\n <\/div>\n\n
          \n
          Location:<\/div>\n
          Cyprus<\/div>\n <\/div>\n\n <\/div>\n\n<\/div>\n\n\n\n
          <\/div>\n\n\n\n
          \n

          PROS transformed our website from a marketing presence into a measurable revenue engine
          <\/h3><\/div>\n
          \u2014 Pavlos Sarkas, IT Manager at Cyprus Airways <\/div>\n<\/div>\n\n\n\n

          Building on the heritage of the iconic Cyprus Airways brand,<\/s> first established in 1947, today’s Cyprus Airways began its modern journey in 2016 when Charlie Airlines Ltd secured the brand rights and relaunched the airline. Since commencing operations in 2017, the airline has grown steadily, connecting Cyprus with destinations across Europe and the Middle East while carrying hundreds of thousands of passengers annually on its modern Airbus fleet.  <\/p>\n\n\n\n

          To deliver on aggressive growth goals, Cyprus Airways relies on airTRFX, the industry-leading offer marketing technology designed to boost sales and profits. <\/p>\n\n\n\n

          Overcoming Challenges\u00a0to\u00a0Connect\u00a0with Travelers<\/strong>\u00a0<\/h2>\n\n\n\n

          Prior to launching their new digital platform powered by PROS, Cyprus Airways faced structural challenges in driving and converting high-quality direct traffic.\u202f <\/p>\n\n\n\n

            \n
          • Limited\u00a0organic\u00a0visibility\u00a0and constrained campaign agility<\/strong>\u2014With a\u00a0legacy digital setup holding them back, they\u00a0were overly reliant on third-party distribution channels, which increased acquisition costs and delayed cash flow.\u00a0<\/li>\n<\/ul>\n\n\n\n
              \n
            • Limited flexibility in dynamically merchandising offers<\/strong>\u2014It was difficult to\u00a0align marketing traffic with optimized booking flows, which\u202fimpacted\u00a0conversion performance on their\u00a0direct web channel.\u00a0<\/li>\n<\/ul>\n\n\n\n
                \n
              • Static landing experiences\u00a0and limited control over offer presentation<\/strong>\u2014Without a way to\u00a0demand-aligned\u00a0offers,\u00a0they\u00a0couldn\u2019t\u00a0capitalize on high-intent demand,\u00a0which meant\u00a0they\u00a0weren\u2019t\u00a0maximizing yield or\u00a0capitalizing on\u00a0opportunities across the funnel.\u202f\u00a0<\/li>\n<\/ul>\n\n\n\n

                As part of a broader digital retailing strategy, Cyprus Airways partnered with PROS to solve these challenges and connect with travelers in more relevant and efficient digital experiences.  <\/p>\n\n\n\n

                Strengthening the Direct Digital Channel\u00a0<\/strong>\u00a0<\/h2>\n\n\n\n

                As part of its broader digital retailing strategy, Cyprus Airways set out to strengthen its direct sales channel and reduce reliance on third-party distribution. The airline wanted to attract higher-intent travelers, improve the relevance of its digital experiences, and create a more efficient path from trip discovery to booking. <\/p>\n\n\n\n

                To support these objectives, Cyprus Airways implemented airTRFX as a key component of its digital acquisition strategy. The platform enabled the airline’s commercial and marketing teams to create and manage destination and route-focused landing pages designed to align with traveler demand and search behavior. <\/p>\n\n\n\n

                “We rebuilt our digital acquisition strategy around a more demand-driven approach,” says Pavlos Sarkas, IT Manager at Cyprus Airways. “This gave our commercial and revenue management teams greater visibility into traveler demand and helped us better align pricing, offers, and customer acquisition.” <\/p>\n\n\n\n

                Aligning SEO Traffic\u00a0with Real Booking Opportunities<\/strong>\u00a0<\/h2>\n\n\n\n

                Cyprus Airways redesigned its digital customer journey to better connect traveler intent with available offers. Rather than directing customers through a traditional homepage-first experience, the airline focused on creating route and destination-specific experiences that allowed travelers to engage directly with relevant travel options. <\/p>\n\n\n\n

                This approach helped ensure that customers arriving through search engines encountered timely, bookable content aligned with their interests and travel needs. <\/p>\n\n\n\n

                “Customers arriving from search engines were able to interact directly with relevant destinations and live pricing information,” says Pavlos. “This improved the quality of traffic reaching our booking flow and helped create a more seamless customer experience.” <\/p>\n\n\n\n

                One Continuous Flow\u2014From Inspiration to Purchase<\/strong>\u00a0<\/h2>\n\n\n\n

                The integration between\u202fairTRFX\u202fand the PROS booking engine ensured continuity of the customer journey. Customers move directly from inspiration to\u202fpurchase\u202fwithout friction or context switching.\u202f <\/p>\n\n\n\n

                As a result, the website evolved from a static brand presence into a true digital sales channel where traffic acquisition, pricing, and conversion\u202foperate\u202fas one continuous commercial flow.\u202f <\/p>\n\n\n\n

                An Immediate\u00a0Shift in Performance<\/strong>\u00a0<\/h2>\n\n\n\n

                The implementation of PROS Offer Marketing produced an immediate structural shift in\u00a0Cyprus Airways\u2019\u00a0commercial performance,\u00a0observable within the first full month after launch.<\/em><\/p>\n\n\n\n

                Direct Channel Contribution<\/strong> <\/p>\n\n\n\n

                  \n
                • Web share of bookings increased from 56.9% to 76.4% (+19.5pp)\u202f\u00a0<\/li>\n<\/ul>\n\n\n\n
                    \n
                  • Web share of revenue increased from 46.4% to 66.9% (+20.5pp)\u202f\u00a0<\/li>\n<\/ul>\n\n\n\n

                    This\u202fdemonstrates\u202fnot just growth, but a redistribution of demand from indirect to direct channels, improving margin\u202fquality,\u202fand reducing dependency on third-party distribution.\u202f <\/p>\n\n\n\n

                    Traffic Quality & Conversion<\/strong>\u00a0<\/p>\n\n\n\n

                    By directing high-intent search traffic to dynamic, bookable landing pages rather than static content, customers entered the funnel closer to purchase decision.  This improved booking completion rates across product categories and reduced abandonment during the booking process.\u202f <\/p>\n\n\n\n

                    Revenue Impact<\/strong> <\/p>\n\n\n\n

                    The direct channel now\u202frepresents\u202fthe dominant revenue contributor for the airline, materially improving:\u202f <\/p>\n\n\n\n

                      \n
                    • Cost of sale\u202f\u00a0<\/li>\n<\/ul>\n\n\n\n
                        \n
                      • Cash flow timing\u202f\u00a0<\/li>\n<\/ul>\n\n\n\n
                          \n
                        • Ancillary attachment opportunities\u202f\u00a0<\/li>\n<\/ul>\n\n\n\n

                          Marketing Impact\u202f<\/strong> <\/p>\n\n\n\n

                            \n
                          • Massive SEO footprint<\/strong>:\u202fUsing\u00a0airTRFX, Cyprus Airways can now\u202fautomatically create landing pages for\u202fevery origin, destination, and route, in any required language or currency.\u202fairTRFX\u00a0deploys landing pages with fares continuously updated based on current inventory and demand levels across the airline\u2019s route network in 25+ languages.\u202f\u00a0<\/li>\n<\/ul>\n\n\n\n
                              \n
                            • Faster content & offer publishing<\/strong>:\u202fThe team can ensure price accuracy without manual updates\u00a0to publish offers quickly.\u202fInteractive visualizations\u00a0enhance engagement and conversion.\u00a0<\/li>\n<\/ul>\n\n\n\n
                                \n
                              • More relevant and dynamic landing pages:\u00a0<\/strong>Now they can craft landing pages with relevant content and fares responsive to current availability and demand, enhancing page performance and customer experience.\u00a0<\/li>\n<\/ul>\n\n\n\n

                                Operational Impact\u202f<\/strong> <\/p>\n\n\n\n

                                  \n
                                • Reduced IT workload:\u00a0<\/strong>Cyprus Airways\u00a0dramatically expanded\u00a0the\u00a0airline\u2019s digital footprint without manual web development.\u00a0<\/li>\n<\/ul>\n\n\n\n
                                    \n
                                  • Instant global updates:\u00a0<\/strong>airTRFX\u00a0is easy to use and\u00a0works from a centralized Content Management System (CMS), built for airline-specific workflows.\u00a0\u00a0<\/li>\n<\/ul>\n\n\n\n
                                      \n
                                    • Campaign deployment time:<\/strong>\u00a0This was reduced from weeks to hours, allowing commercial teams to react to market demand in near real-time without technical intervention.\u202f\u00a0<\/li>\n<\/ul>\n\n\n\n

                                      Technology Impact\u202f<\/strong> <\/p>\n\n\n\n

                                      airTRFX is built with robust technical features tailored for organic performance:<\/strong> <\/p>\n\n\n\n

                                        \n
                                      • API-driven, dynamic pricing\u00a0\u00a0<\/li>\n<\/ul>\n\n\n\n
                                          \n
                                        • High-performance mobile pages (AMP)\u202f\u00a0<\/li>\n<\/ul>\n\n\n\n
                                            \n
                                          • AI-enhanced search visibility (AEO & GEO)\u202f\u00a0<\/li>\n<\/ul>\n\n\n\n

                                            \u201cOverall, PROS transformed our website from a marketing presence into a measurable revenue engine, generating incremental digital revenue while structurally improving channel economics,\u201d says Pavlos.\u202f <\/p>\n\n\n\n

                                            With airTRFX, the commercial and revenue teams at Cyprus Airways are not only improving pricing and offer management; they\u2019re building more demand-aligned digital journeys that improve customer experience, booking completion rates across product categories, and long-term commercial performance.<\/p>\n\n\n\n

                                            Don\u2019t\u00a0Let Legacy Technology\u00a0Limit\u00a0Your Revenue Potential<\/strong>\u00a0<\/h2>\n\n\n\n

                                            Learn how\u00a0airTRFX\u00a0can have a profound impact on your digital performance, helping you drive direct ticket sales with demand-aligned booking pages powered by pricing that is continuously updated based on current inventory and demand levels.\u00a0<\/p>\n\n\n\n

                                            <\/p>\n","protected":false},"excerpt":{"rendered":"

                                            Learn how Cyprus Airways leveraged PROS airTRFX to transform its website into a high-performing direct sales channel, driving measurable booking and revenue growth.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[14],"tags":[811,616,60,824,176,171],"class_list":["post-9772","post","type-post","status-publish","format-standard","hentry","category-case-studies-testimonials","tag-airtrfx","tag-airtrfx-modules","tag-industry-airlines","tag-offer-marketing","tag-product-offer-marketing","tag-type-customer-success-stories"],"acf":[],"yoast_head":"\nCyprus Airways Turns Website into Primary Digital Sales Channel with PROS airTRFX | AI-powered airline retailing and offer management platform<\/title>\n<meta name=\"description\" content=\"Cyprus Airways\u00a0implemented\u00a0airTRFX, PROS 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