PROS Named a Leader in the IDC MarketScape

B2B markets move fast. To stay ahead, businesses need pricing that’s accurate and immediate—meeting customer demand without giving up margin.

PROS has been recognized by IDC MarketScape as a Leader in B2B Revenue and Profit Optimization Platforms. We believe we were recognized thanks to our unified platform, advanced AI, and real-time pricing that help businesses stay agile and competitive.

The following were cited as PROS strengths by the IDC MarketScape:

• PROS offers a single unified platform that encompasses pricing, rebate management, CPQ, and subscription management. This horizontally integrated approach allows customers to manage the entire commercial life cycle, from pricing strategy and execution to rebate and contract management, without needing disparate systems or complex integrations. This breadth facilitates consistent pricing execution and synchronized workflows across teams.
• PROS employs neural networks and sophisticated AI models for price optimization, moving beyond traditional segmentation methods to enable transaction-specific pricing. Its platform incorporates AI not just for pricing but across all commercial workflows, including rebates and recommendations. PROS has also embedded generative AI and is advancing agentic AI workflows that autonomously optimize pricing decisions with transparency and explainability.
• The PROS real-time pricing engine delivers pricing recommendations with contractually guaranteed sub-300 millisecond response times, with support from enterprise-grade SLAs ensuring 99.99% uptime. This capability is critical for high-volume use cases, such as ecommerce and global digital commerce environments that demand instantaneous, accurate pricing. PROS also supports extensive data integration and scalability requirements, processing trillions of transactions annually worldwide.