2022: The year of AI in B2B

John Bruno,

The past two years have seen a steep acceleration of digital selling, amongst almost all industries, as a result of stay at home guidance and mandates. The shift to e-Commerce in the consumer space was somewhat inevitable. However, there has also been a notable move to the digital arena amongst business-to-business (B2B) sales, as companies and salespeople have been forced to abandon the traditionally in-person orientation of the sales field.

While many companies scrambled during the last two years to repair and keep up with changing circumstances, 2022 will see business leaders investing time and resources in building a robust and optimised sales structure, which meets buyers’ evolving needs and preferences. To do so, B2B sellers will increasingly embrace Artificial Intelligence (AI) in order to facilitate this necessary advancement.

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