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As the business/leisure travel mix changes, airlines must shift how they sell their products

ATW Air Transport World logo

Air Transport World

Airlines are shifting how they sell products, including everything from tickets, seating, Wi-Fi, food, luggage and how passengers disembark. PROS Surain Adyanthaya sees airlines offering an entirely new experience with advanced merchandising and shopping that combines dynamic pricing, real-time offer creating and offers from a catalogue of third-party ancillaries. Artificial intelligence and cognitive computing will play a big role.

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