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As the business/leisure travel mix changes, airlines must shift how they sell their products

Air Transport World

Airlines are shifting how they sell products, including everything from tickets, seating, Wi-Fi, food, luggage and how passengers disembark. PROS Surain Adyanthaya sees airlines offering an entirely new experience with advanced merchandising and shopping that combines dynamic pricing, real-time offer creating and offers from a catalogue of third-party ancillaries. Artificial intelligence and cognitive computing will play a big role.

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