Press Release

Australia’s Coates Hire Selects PROS Software to Better Serve Customers

HOUSTON & SYDNEY, February 7, 2012 – PROS® (NYSE: PRO) today announced Australia’s largest, general-equipment rental company has selected the company to implement a new system that identifies buying patterns and behaviors to better serve its customers. Coates Hire, headquartered in Sydney, serves customers from more than 200 branches and satellite locations across Australia. The transaction was closed in the third quarter of 2011.

Coates Hire supplies equipment to a wide variety of markets, including engineering and building construction, mining, manufacturing, government and events. It also operates its own maintenance and transport capabilities across Australia.

“Coates Hire has a very diverse range of equipment and customers servicing many different markets. The PROS system will assist us with managing this complexity and reacting more dynamically to our customer’s needs,” said Coates Hire Chief Financial Officer James Welch. “After thorough evaluation, we selected PROS because of its people, product capabilities and implementation track record. PROS has demonstrated a clear understanding of our business, through a partnership approach with our teams during the vendor evaluation process.”

“With the dynamic nature of today’s business environment, companies are looking to respond more quickly to customer requests, and with the confidence they’re delivering the right value every time,” said PROS Chief Sales Officer Chris Jones. “As part of our global expansion strategy, we are thrilled to begin this relationship with Coates Hires, and provide them with capabilities to support their business.”

To learn more about PROS, visit the website at



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